• Architect and Leverage TMS (Tag Management Systems), CDI’s (Customer Data Infrastructure), and CDP (Customer Data Platforms) to capture and unify data for Visualisation, Insights, and Activation • Build and Maintain custom connectors for capturing data to be passed into Various TMS, CDI/CDP platforms • Work in accordance with PCI DSS for data handling and processing • Work with Clients and Stakeholders to better understand their data (leveraging for Media and behavioral insights) translating into better decision- making and insight • Clean and Model data for use in Data Visualisation and storage in Data Warehouses • Check and ensure the integrity of the data being gathered • Wireframe and develop easy to digest Visualisations for internal teams and clients

SpeakData Ltd | Jul 2022 - Nov 2023

Marketing Analytics Engineer

• Architect and Leverage TMS (Tag Management Systems), CDI’s (Customer Data Infrastructure) and CDP (Customer Data Platforms) to capture and unify data for Visualisation, Insights, and Activation • Build and Maintain custom connectors for capturing data to be passed into Various TMS, CDI/CDP platforms • Work in accordance to ISO27001:2022 Standard for data handling and processing • Work with Clients and Stakeholders to better understand their data (leveraging for Media, Behavioural insights) translating into better decision making and insight • Clean and Model data for use in Data Visualisation and storage in Data Warehouses • Check and ensure the integrity of data being gathered • Wireframe and develop easy to digest Visualisations for internal team and clients

dentsu New Zealand | Feb 2020 - Jun 2022

Data Engineer and Solutions Architect

• Architect and Leverage TMS (Tag Management Systems), CDI’s (Customer Data Infrastructure) and CDP (Customer Data Platforms) to capture and unify data for Visualisation, Insights, and Activation • Work with Clients and Stakeholders to better understand their data (leveraging for Media, Behavioural insights) translating into better decision making and insight • Educate team and clients on data handling practices as part of my secondary role as a Data Handling Officer • Clean and Model data for use in Data Visualisation and storage in Data Warehouses • Check and ensure the integrity of data being gathered • Wireframe and develop easy to digest Visualisations for internal team and clients • Train and upskill staff in Data Collection and processing, Google Analytics, Google Tag Manager, Productsup, basic scripting with JavaScript and Python

Lets Make | Dec 2021 - Apr 2022

Data Consultant

• Architect and Leverage Segment to capture and unify data for Visualisation, Insights, and Activation • Work with Clients and Stakeholders to better understand their data (leveraging for Media and behavioural insights) translating into better decision-making and insight • Clean and Model data for use in Data Visualisation and storage in Data Warehouses • Check and ensure the integrity of data being gathered • Wireframe and develop easy to digest Visualisations for internal team and clients • Train and upskill staff in Data Collection and processing, Google Analytics, Segment

dentsu New Zealand | Mar 2019 - Feb 2020

Digital Planner

Flight Digital | Mar 2017 - Mar 2019

Web Development, Analytics & SEO Specialist.

• Managed and optimised client sites stored on our Servers • Patch and update servers and perform tuning to ensure efficient usage of system resources • Website Development following best practices (Wordpress, Shopify, Silverstripe and Webflow) • SEO Audits, Onpage and Offpage SEO implementations for clients • Implement and Test Tracking on client sites while working together with other team members to provide optimised marketing campaigns • Keep updated on current technologies and what can be used to optimise our workflows • Provide training for staff on Web Development, Google Analytics and Facebook Marketing

Techvana - The New Zealand Computer Museum | Nov 2015 - Mar 2019

Web Developer

• Producing products that are user-friendly, effective and appealing • Managing internal and also external clients Google AdWords and Analytics • Optimising Website according to SEO best practices • Developing skills and expertise in HTML, CSS, PHP • Track, compile and analyse web site usage data • Maintain monitoring tools on web site • Document application and website changes • Develop and implement procedures for ongoing site revisions • Review and update web page content and links in a timely manner

Aspire2 International | Jan 2016 - Apr 2016

ICT Trainer

• Promoted to Teacher after 4 months of working as an MTA mentor • Prepare and give lectures, workshops, and tutorials to students • Mark assignments and exams • Give academic advice to students and supervise their research • Work with students one on one, and in small groups, following prepared program

Smiths City Group | Jul 2014 - Nov 2015

Office Administrator/IT Support

• Meet customers and assist them with their buying needs, including arranging purchase finance with Q Card, Finance Now and GE Finance • Follow-up with customers to ensure that all deliveries are made on time and that customers are completely satisfied with products and service • Supervise, manage, train, coach and mentor new administration and warehouse staff • Promoted to Office Administrator and IT Technician after 8 months working in the warehouse • Diagnose and fix computer and hardware problems to reduce service costs and lost time • Create new training material for administration and warehouse staff • Train and upgrade skills of new staff and improving their value • Successfully manage all aspects of administrative and IT support duties including inventory control, cash and credit card payments and product demonstration and selling

Aspire2 International | Jul 2015 - Oct 2015

Student Mentor

• Mentor, coach and prepare IT students for certification exams • Plan and deliver instruction appropriate to individual student’s abilities • Instruct and train students in concepts and skills required for certification

Famous Vodka | Jul 2015 - Jul 2015

3D Designer

• Prepare 3D designs accurate to scale working from technical drawings with client liaison

Smiths City Group | Dec 2013 - Jul 2014

Warehouse Storeman

• Handle inward goods received from manufacturers and returns along with transfers to and from other branches • Maintain daily records of furniture movements using computerised inventory management system • Identify and correct problems with store’s computers, printers, and photocopiers as required

Precision Surveys | Sep 2011 - May 2013

CAD Draftsman

• Downloaded observed survey data from total station recorders into co- ordinates for creating property plans for land evaluations, using CAD software including AutoCAD and Traverse PC • Drafted final property plans once approved by the chief surveyor and prepared documentation • Organised surveyors’ appointments with clients and managed site visit program • Met deadlines consistently • Established good working relationship with clients, and Prioritised and organised workloads efficiently

HSBC | Jan 2011 - Aug 2011

Customer Service Executive

• Undertook crosscheck identification of customers and verified information prior to money being transferred to other financial institutions in the UK • Involved heavily in fraud prevention procedures and systems • Communicated with customers and local and international team members to gather information and resolve customer issues • Met all monthly processing targets set by team leader • Prioritised and organised workloads efficiently in a constantly changing environment to meet daily and weekly schedules • Member of team which redesigned and implemented more effective procedures • Decreased overall time taken to verify and process data and tested results, and Scrupulously checked all information gathered to minimise the risk of fraud

My Education

Take a look at my formal education

Diploma in Computing Level 6, Computer Systems Networking and TelecommunicationsAspire2 International | 2015

National Diploma in Computing Level 5, Information TechnologyAspire2 International | 2014

About Me

As a Senior Data Engineer at Envato, I deliver data-driven outcomes for insight and activation, enhancing media and behavioural data usage. With 9+ years of experience, I specialize in data engineering and solutions architecture.

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