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Sina Rezanavaz

Sina Rezanavaz

Certified

Marketing business analysis supervisor

Digikala

Technologies

My Portfolio Highlights

My New Course

PostgreSQL Summary Stats and Window Functions

My New Course

Data-Driven Decision Making in SQL

My New Course

Intermediate SQL

My New Course

PostgreSQL Summary Stats and Window Functions

Quantitative storyteller, captivating audiences with tales of data analysis.

My Work

Take a look at my latest work.

course

Introduction to Statistics

course

Intermediate SQL

course

Joining Data in SQL

course

Introduction to Statistics

My Certifications

These are the industry credentials that I’ve earned.

Data Analyst Associate

Data Analyst Associate

Other Certificates

DataCamp Data-driven decision-making in SQL

DataCamp intermediate SQL

Macquarie University Excel Power Tools for Data Analysis

University of Pennsylvania People Analytics

University of Pennsylvania Customer Analytics

University of Pennsylvania Operations Analytics

Karokasb Business analysis (BABOK)

Product School Product Analytics

inTrack Marketing Automation & eCRM

Google Digital Academy (Skillshop) Advanced Google Analytics

DataCamp Course Completion

Take a look at all the courses I’ve completed on DataCamp.

Courses

Introduction to Python
Intermediate Python
Intermediate SQL
Data Manipulation with pandas

My Work Experience

Where I've interned and worked during my career.

Tapsell | Dec 2022 - Present

Performance Marketing Director

- Developing and executing B2B performance marketing strategies, optimizing ROI through data analytics and budget management. - Providing valuable insights using advanced marketing analytics, enhancing the success of team initiatives for B2B clients and executives.
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Tapsell | Mar 2022 - Present

Business Intelligence and Data Analytics Director

- Preparing and presenting insightful and integrated reports for stakeholders including board members, directors, departments, etc. - Work cross-functionally with product, customer success, engineering, supply, human resource, and marketing teams to build well-defined products and design hypothesis-driven experiments; make clear, coherent, and holistic recommendations based on test results. - Planning and leveraging the Objective & Key Results (OKR) framework to identify product metrics and monitor product performance through dashboards and ad hoc analysis. - Product data-driven analysis to help improve customer experiences and identify profitable growth opportunities focusing on funnel steps, drop rates, UX improvements, payment trends, advertisers' - publishers' demands, etc. - Performance analysis for both SSP and DSP sides including zone analysis, creative analysis, important rates analysis (like fill rate, click rate, and install rate), etc.

Tapsell | Jul 2021 - Mar 2022

Digital Advertising Account Management Team Director at Tapsell

- Developing and executing in-web and in-App marketing campaigns based on variant marketing objectives and KPIs (Order growth, Awareness, Branding, Lead generation, installation, etc.) - Fluent in all in-web and in-app marketing channels (native, banner, push, Google Ads, pre-roll, video) - Fluent in executing in-web and in-app variant high-performance advertising campaign strategies (Performance marketing) based on various cost models - Campaign account managing team leader, including 21 members - Google ads account managing team leader including 4 members

Tapsell | Jul 2020 - Jul 2021

in-Web Digital Advertising Campaign Team Lead at Mediaad

- Developing and executing in-web marketing campaigns based on variant marketing objectives and KPIs (Order growth, Awareness, Branding, Lead generation, etc.) - Fluent in all in-web and in-app marketing channels (native, banner, push, Google Ads, pre-roll) - Fluent in executing in-web and in-app variant high-performance advertising campaign strategies (Performance marketing) based on various cost models - Campaign account managing team leader, including 15 members - Experience of steady 2.5x income increment in a year by analyzing product and data-driven problem-solving

MrCoachera | Nov 2017 - May 2021

Founder

- Teaching new coaching concepts of management, business, lifestyle and self-help - Holding online courses - Planning and implementing user acquisition marketing campaigns - Content planning, creating, and marketing (Inbound marketing) - Social media management

Tapsell | Jul 2019 - Jul 2020

Social Media Advertising Campaign Team Lead at Tagrownet

- Directing campaign management team including 4 members - Communicating with brands and being familiar with their strategies - Holding over 100 social media campaigns

Microphone Abi | Dec 2017 - Jan 2020

Co-Founder

- Planning and implementing marketing campaigns - Found raising negotiation experiences with Aparat, Tamasha, and private investors. - Creating and managing of WordPress website - Content planning, Creating and marketing - Social media management - Street interviews producing

Tapsell | Mar 2019 - Jul 2019

Social Media Advertising Campaign Manager at Tagrownet

N/A

Makta Method | Oct 2014 - May 2016

Co-Founder

N/A

My Education

Take a look at my formal education

Master of Business Administration - MBA in MarketingUniversity of Tehran | 2023
Master, Polymerization Process ModelingUniversity of Tehran | 2018
Undergraduate, Polymer EngineeringUniversity of Tehran | 2015

About Me

Sina Rezanavaz

As the Director of Data Analytics, I am dedicated to advancing our core objectives, which include developing robust business intelligence solutions, facilitating data-driven decision-making processes, and continuously optimizing product performance.

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