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Sriram Venkitachalam

Sriram Venkitachalam

User Researcher



My Portfolio Highlights

My New Course

Introduction to SQL

My New Workspace

Functions for Manipulating Data in PostgreSQL

A user researcher developing data skills to evolve into a well-rounded investigator

My Work

Take a look at my latest work.


Introduction to SQL


Intermediate SQL


Functions for Manipulating Data in PostgreSQL

DataCamp Course Completion

Take a look at all the courses I’ve completed on DataCamp.

My Work Experience

Where I've interned and worked during my career.

Freelance | Mar 2023 - Present

User Researcher


City, University of London | Sep 2021 - Present

Student MSc. in Human Computer Interaction Design (HCI) - 2022


Made with Love in India | Jun 2020 - Mar 2022

eCommerce Product Management Consultant

• Developed and executed comprehensive product management strategies, including online site content and usability improvements, for the bootstrapped e-commerce startup. • Implemented and managed diverse digital marketing channels, such as paid media, search engine optimization, and email marketing, resulting in a 350% increase in orders from online search and a 30% increase in social media orders. • Improved average order value by 56% through combination of seasonal campaigns, product-set strategy, promotions, . • Achieved an exceptional 200% YoY increase in overall sales by leveraging a mix of digital marketing channels and product management strategies.
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iCrossing | Jun 2014 - Apr 2019

Digital Strategy Director

Successfully led digital transformation on marketing and user experience strategy initiatives for three high-profile agency accounts. Led team of strategists, collaborated with cross-functional teams. Reported to SVP Strategy. • Led the design and execution of a mixed-methods discovery research study (25+ user interviews, usability tests, surveys, site and search analytics) to inform Voya Financial's digital transformation at brand launch. • Synthesised research to identify 5 investor personas and understand their needs, goals, pain points, triggers, and expectations. • Interviewed financial advisors to map asset manager and fund selection user journeys for B2B client Voya Investment Management. • Achieved a 70% increase, with 3 million net new users, on Voya.com in the first year and reduced bounce rate from 44% to 12%. • Triangulated research insights to drive UX strategy for Massachusetts Financial Services (MFS) leading to a 300%+ increase in organic traffic within 6 months of website redesign. • Conducted usability studies and analysed site and search analytics to drive UX strategy for three Bayer Consumer Pharmaceuticals websites leading to significant reductions in bounce rates. • Interviewed global business stakeholders and B2B client users to gather business needs and surface user pain points and motivations, to inform Firestone’s digital transformation roadmap. • Partnered with head of UX to facilitate an inter-organisational collaborative design sprint workshop, contributing to product improvement roadmap. • Collaborated with cross-functional and inter-organisational teams in design, creative, content, tech, and business, in an agile environment, to strategically steward multi-year project commitments. • Secured new business, created trend reports and keynotes for agency leadership, scoped research and strategy projects, and managed a team of researchers and strategists.

iCrossing | Apr 2013 - May 2014

Associate Director, Strategy and Planning

Conducted competitive analysis and developed the UX strategy for investors’ account dashboard for the investment firm site. Planned and executed digital campaigns for auto-aftermarket client.

iCrossing | Nov 2010 - Mar 2013

Senior Analyst, Strategy

and retail clients.

Crossmedia | Nov 2009 - Nov 2010

Assistant Media Planner


Tata Interactive Systems | Jan 2006 - Jan 2006

Brand Content Writer


Cogito Media Production | Jan 2005 - Jan 2005

Assistant Director


My Education

Take a look at my formal education

MSc, Human Computer Interaction (HCI)City, University of London | 2023
Master of Science in Mass Communications (Brand Managamenet)Virginia Commonwealth University | 2009
Bachelor of Arts in Mass Communications (Advertising)University of Mumbai | 2005

About Me

Sriram Venkitachalam

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