• Design and manage Data & Geomarketing Group re-organisation • Direct report to Executive Group Marketing Director (Executive Group Committee member) • Member of Marketing Groupe Directors Committee • Team management (20p) • Audit and change management (org, process, tools) • 2025 budget design • Innovation and strategic projects guidance for G8 countries (FR/SP/IT/BE/PL/RO/BR/AR) • Business support / projects management (Marketing, Expansion, Sales, Pricing)

L'Oreal | Feb 2023 - Jun 2023

Project Director & Coach - Executive Interim Management

• Coaching new DPO Director during onboarding • Evolution of organization and processes • Definition and implementation of delivery tracking supports • Driving resource management tool selection and implementation plan

Christian Dior Couture | Mar 2022 - Oct 2022

Data Intelligence - Executive Interim Management

• Optimize team organization & efficiency • Optimize CRM data factory process • Strengthen partnerships with business leaders • Build client activation & BI solutions to grow business • Detect business opportunities & risks • Contribute to 2023 CRM and Data strategy build • Lead & grow data team • Manage and secure transition with new Data Director

Bellerose | Mar 2021 - Apr 2021

Senior Data Consultant - Executive Interim Management

• Educate and engage team leaders into data driven strategy • Define Data/Tech pre-requisites to enable CRM strategy • Elaborate CRM strategy priorities with Marketing

SV Data Consulting | Jan 2021 - Present

Founder & Owner

N/A

Catalina Marketing France | Jul 2013 - Jan 2021

VP Data & Analytics Europe & Japan - Exec team member

- Europe Executive team member - Co-builder of Europe market strategy - P&L / Management / Development (50 experts in EU/JPN and off-shore in India) - 6M€ - Roadmap Data strategy definition, delivery and ownership - Lead Data/AI/ML innovations and teams' expertise to deliver impacting business solutions - Lead CRM Omni-channel & Datamonetization solutions design & development - Engage Tech turn to Cloud for Data science & BI delivery (+25% productivity) - Business partnership with Country Sales leaders to secure clients and grow revenue - Partner with US HQ teams in Global Cloud platform project (Azure, Snowflake, Power Bi, ...) - Build partnerships with Tech solutions providers to maximize our Data driven solutions impacts

Catalina Marketing France | Jan 2006 - Jun 2013

Executive Director Data science & Analytics - Europe

- Build Data & Analytics Department - Team recruitment / Mgt / Dev (40 experts in France, Italy, UK, Germany + off- shore in India) - Roadmap Data strategy, definition and ownership - CRM portfolio solutions ownership - Business opportunities support (pre-sales, RFP, ...)

Altran | Dec 2003 - Dec 2005

Director Data Science

Animate TMIS (ALTRAN group) internal Data science Center of Excellence - 20 consultants Build Data science Solutions portfolio to support a new revenue stream Business development support in Pharmaceutical, Telco, Retail, Bank, ...) Lead clients projects at CANAL+, CONFORAMA, SFR, ORANGE, ...

Intervenance | Feb 2001 - Dec 2003

Senior Data science Consultant

Business development & Free-lance consulting missions in autonomy Provide deep expertise in CRM and Data science technics Conforama: predictive modeling, campaign mgt optimization, customers segmentations, expertise support & training Kantar Worldpanel: Revising and automate data feed process for consumers panels, Forecasting models, ...

GrandVision NV | Sep 2000 - Feb 2001

Data & Analytics Manager

1/ Team member of a startup project (Photomove) launched by GRANDVISION group, to build a premium business service to non- professional clients on digital photos storage, printing and sharing - Technical infrastructure conception to store data and drive analytics - Web tracking and Analytics tools test & selection 2/ Marketing group (GRAND OPTICAL, GENERALE D’OPTIQUE, SOLARIS, PHOTO SERVICE, PHOTO STATION) - Business plan proposal to build a « Customer Insights & Datamining » Global department, to pivot marketing strategy from product centric to client centric

International Masters Publishers B.V. | Feb 1999 - Aug 2000

Data & Analytics Manager

Setup Marketing Analytics service to pivot Company strategy from Product marketing to Customer marketing (CRM) Run various data science projects to leverage profitable business opportunities: - To grow revenue through customer personalized marketing campaigns - To recruit and retain profitable clients - To invest on profitable clients to grow customer loyalty and projected revenue Contribution to an International Marketing Database project

FRANCE LOISIRS | Apr 1994 - Jan 1999

Datamining Manager

Build Marketing Analytics service to move Company strategy from Product marketing to Customer marketing (CRM) Run various data science projects to leverage profitable business opportunities: - To grow revenue through customer personalized marketing campaigns - To recruit and retain profitable clients - To invest on profitable clients to grow customer loyalty and projected revenue - To optimize production and stocks to generate cost savings Present and defend projects outputs to Executive team to transform business opportunities

My Education

Take a look at my formal education

DESS Informatique de Gestion, Data Modeling/Warehousing and Database AdministrationUniversité Paris Dauphine - PSL | 1993

Maîtrise de Sciences - Méthodes de Prévision et de Modélisation, StatisticsUniversité Paris Dauphine - PSL | 1992

About Me

+25 years of experience in Data science, Advanced Analytics, Business Intelligence and CRM in multiple business areas (Retail, CPG, Publishing, Consulting, ...) Europe Executive team member Data strategy & Innovation leader Looking for new challenges

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