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Susan Threadgill

Susan Threadgill

Head of Product

Apaluma

Technologies

My Portfolio Highlights

My New Project

Introduction to Notebook Projects

My New Course

Introduction to SQL

My New Project

Introduction to Notebook Projects

Inquisitive analyst, forever asking 'Why?' to uncover the truth in data.

My Work

Take a look at my latest work.

course

Introduction to SQL

course

Intermediate SQL

course

Introduction to R

course

Introduction to SQL

DataCamp Course Completion

Take a look at all the courses I’ve completed on DataCamp.

Courses

Introduction to SQL
Introduction to R
Intermediate SQL
Joining Data in SQL

My Work Experience

Where I've interned and worked during my career.

Stylitics | Jul 2023 - Present

Director of Product, eCommerce

I’m a Director of Product focused on building scalable, AI-driven tools that personalize and optimize e-commerce experiences across PDP, PLP, homepage, and mobile platforms. At Stylitics, I lead cross-functional teams to design, develop, and scale products that integrate AI with product discovery, outfitting, and recommendation systems. My work spans platform UI, SDK infrastructure, and personalization logic to deliver measurable impact for over 100 retail partners. Over the past year, I’ve overseen 200+ A/B tests helping fine-tune strategies across mobile and desktop placements, personalization models, and conversion optimization. Key AI-driven outcomes include: Dynamic Galleries: Leveraged AI to drive 8.2% RPS lift across all devices with a $7.5M+ annualized impact, with mobile showing a 1.5% higher lift AI-Powered Outfit Bundling: Developed real-time product recommendations based on user purchase and browsing history, increasing AOV and UPT for retailers Personalized PDP & Classic Widgets: Integrated AI-powered recommendations to drive up to 8.8% RPS lift and 4.3% AOV lift in mobile-first environments Sort Optimization & Outfit Logic: Fine-tuned algorithms based on purchase context, yielding a $5.7M annualized RPS impact AI-Generated On-Model Imagery: Led efforts to evaluate and integrate AI- generated product images, reducing costs while improving visual appeal for retailers Focus areas: AI-Powered Personalization: Delivering dynamic recommendations using purchase, browse, and trend signals Modular Widget Systems: Building scalable, configurable tools that personalize at scale across channels Cross-Channel Testing & Experimentation: Leading A/B testing and leveraging AI models to optimize UI, CTAs, and content presentation AI-Driven Image Generation: Exploring AI solutions to reduce manual content creation and improve visual consistency
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LTK (formerly rewardStyle & LIKEtoKNOW.it) | Nov 2022 - Jun 2023

Principal Product Manager

• Developing product strategy to achieve 12-18 month north star vision for the LTK Consumer App • Prioritizing tech initiative for implementation of a presentation service layer allowing for backend driven UI changes to create a higher velocity testing and learning cycle • Partnering with data science and post activities service teams to build new content recommendations and personalized feeds throughout app experience • Launched new post recommendations module UI increasing engagement

LTK (formerly rewardStyle & LIKEtoKNOW.it) | Jan 2022 - Nov 2022

Director of Product Management - Content & Discovery

• Lead Search, Discover, and Home teams for our LTK Consumer App • Aided search team in implementing personalized search and improved ranking to reduce appearance of repeat content in search results • Implemented ranking within discover experiences increasing feed engagement • Launched redesign of home feed experience on iOS • Coordinated with International BUs to ensure new product launches had translations and were available to our global audience

LTK (formerly rewardStyle & LIKEtoKNOW.it) | Apr 2021 - Jan 2022

Senior Product Manager - Search & Engagement

• Lead gift guide initiative from zero to launch driving a higher incremental lift vs market growth rate in Q4 2021 • Implemented AI Re-Ranking within search results increasing engagement • Improved search via AI Synonyms and utilizing machine learning to boost higher quality post content • Developed and executed roadmap against company KPIs & Objectives related to LTK Consumer App experience to drive engagement with critical areas including global search, shop search, posts, and product cards • Coordinated cross-functional efforts with consumer, creator, and marketing teams to ensure seamless deliveries and critical messaging to content creators and shoppers on new product launches

Skillshare | Oct 2019 - Feb 2021

Product Lead - Learning Experience

• Developed strategy and launch automated transcription and captioning across all video course content for improved accessibility and SEO • Processed, reviewed, and derived insights from qualitative and quantitative data on customer usage patterns to uncover new product insights related to the logged out class details page to drive new user sign-ups and subscriptions • Partnered with web teams to unify the user experience and create parity between web and mobile apps as part of Skillshare’s rebranding initiative • Wrote user stories, managed project execution, A/B test, wireframed, and defined product roll-out strategies

Dia&Co | Sep 2018 - Sep 2019

Product Manager - Styling Experience

• Product Manager for the end-to-end Styling Experience at Dia • Develop and prioritize parallel roadmaps for two cross-functional teams focused on the logged in user experience as well as the internal Styling Tool and Admin platform used by our stylists and customer service team while balancing shared resources • Accountable for meeting quarterly goals for business KPIs that are also used as part of our prioritization process • Partner with User Experience, Design, Engineering, Data, and QA to quickly build, test, and iterate on new features and functionality • Responsible for driving process for our new Styling Tool platform that was taken through user research, design, prototyping, and development before launching • Run and analyze multiple ongoing A/B tests to learn and improve the core site experience as well as the styling experience focused on improving customer box experience, retention, and data collection • Manage communication and relationship with key stakeholders to ensure business priorities & needs are being met and that everyone is bought in on our roadmap • Responsible for weekly reporting on key metrics

eBay | Aug 2016 - Aug 2018

Technical Product Manager - Merchandising

• Product owner for the Ads, Traffic, and Merchandising orchestrated services team that services and develops the front-end platform that powers all algorithmic merchandising recommendations placements across eBay's multi- channel products including Desktop, Mobile, Email, and Advertising • Test and analyze latest multi-channel front end experiences to understand user behavior and the impact on key engagement & conversion metrics • Serve as the product coordinator for the team that is building eBay's next generation personalization & recommendation algorithms using the latest advancements in machine learning that power the recommended content and items across core experiences on marketing channels like push notifications and email • Collaborate with Design, Analytics, Engineering, User Research, Page Owners, and Marketing Partners to increase the user interaction of personalized and algorithmic merchandising recommendations • Create product requirements documentation including quarterly roadmap/ lookbacks, sprint plans/retrospectives and prioritize backlog with product developers and partner teams

eBay | Mar 2015 - Aug 2016

Algorithmic Merchandising Project Manager

new features • Collaborated with product managers and test managers to ensure the upcoming tests were created, configured, and launched on time • Updated testing documentation with the current status of each upcoming and existing test • Monitored the tests to validate they are performing as expected

Stealth.Travel | May 2014 - Mar 2015

Product Manager

•Managed short-term projects as they arose including developing and monitoring of the site issues process for our sales team’s website, and adapting to an agile workflow for the tech team • Liaised between sales and tech teams, turning their requests into workable specs & mocks and then coordinated with an external tech team to create programing requests, UAT, and assess implementations post-launch • Designed and coded static content including landing pages & emails for marketing team • Worked with IT department to ensure employee technology needs were met including hardware, software, and telephones.

SNAP Interactive, Inc. | Aug 2013 - May 2014

Junior Product Manager - Mobile & Growth

• Wrote specifications, prioritized features, and coordinated product schedules • Outlined the roadmap with new ideas to enhance existing functionality or introduce new features that targeted specific company KPIs • Integrated market analysis, live-site data, query log data and metrics analysis into product requirements and decisions • Implementation and analysis of A/B tests on live site and mobile apps • Lead our weekly product meetings where we went over tests as a team, along with our CEO, helped lead discussions on why we called tests either a success or failure, and discussed what statistics we need to go back and look at when numbers seemed wrong or test was completely different then what was modeled • Facilitated communication throughout the development process between a variety of internal and external teams including design, engineering, and customer service. • Coordinated usability testing with users to gain feedback on features • Ideation and competitive research • Helped increase user engagement through replies by over 100% on iOS and Android, and 114% on Mobile Web

SNAP Interactive, Inc. | Jun 2012 - Aug 2013

Fraud Manager

• Maintained prioritized backlog of fraud work for roadmap • Wrote requirements and wire framed new fraud prevention tools • Designed and implemented a 24/7 fraud review process which aided in dropping fraud interactions on our product by 91% • Used data analysis to create fraud prevention algorithms based around user interactions and behavior with a <2% false positive rate • Handled use and implementation of third party tools including Iovation

My Education

Take a look at my formal education

Master of Science - MS, Program Evaluation and Data Analytics (In Progress)Arizona State University | 2026
Bachelor of Science (B.S.), Digital Video ProductionSUNY Fredonia | 2011
Associate's degree in Science, Individual StudiesJamestown Community College | 2009

About Me

Susan Threadgill

Learning new data skills to compliment my master's program and career goals.

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