Learn Data Skills
Beta
Surapat Verawudh

Surapat Verawudh

Master Student

National Institute Of Development Administration | Bangkok

Technologies

Quantitative guru, enlightening the world with data-driven wisdom.

My Work

Take a look at my latest work.

course

Understanding Data Science

course

Introduction to SQL

course

Introduction to Python

course

Understanding Data Science

DataCamp Course Completion

Take a look at all the courses I’ve completed on DataCamp.

Courses

Introduction to Python
Introduction to SQL
Understanding Data Science
Intermediate SQL

My Work Experience

Where I've interned and worked during my career.

Edsy | Apr 2022 - Apr 2023

Digital Marketing Manager

As a Digital Marketing Manager at Edsy, I successfully led a team to achieve business objectives by optimizing lead generation, optimizing conversion rate, and increasing brand awareness. My core responsibilities included managing and optimizing digital platforms like Facebook Ads, Google Ads, Google Analytics, and Google Tag Manager. I executed data-driven campaigns that aligned with business goals and key performance indicators (KPIs). I specialized in planning and executing marketing campaigns across Facebook Ads, Google Ads, SEO, and SEM, with a focus on improving lead quality and lowering acquisition costs. I collaborated with influencers to build marketing campaigns, resulting in a 12% increase in brand awareness based on survey results. Additionally, I worked closely with various departments including content marketing, sales, business development, and IT to ensure seamless alignment between our digital strategies and business goals. I led the website migration project, implemented new data layers using Google Tag Manager and GA4, and managed e-commerce marketplace ad campaigns that delivered a 4x return on ad spend (ROAS). I also coached and mentored marketing associates and interns, guiding them in mastering Google Ads, Google Analytics, and content marketing strategies. Close collaboration with C-level executives and the business owner ensured we were always aligned on marketing performance and strategy. Key Achievements: - Generated over 2,000 leads through Facebook Ads while decreasing the cost per conversion by 20%. - Drove over 300 conversions via Google Ads, with a 57% reduction in cost per conversion. - Achieved a 4x ROAS on e-commerce marketplace ads. - Increased brand awareness by 12% through influencer-led campaigns. - Successfully migrated the company website and implemented Google Tag Manager and GA4. - Mentored associates and interns, ensuring they consistently met their performance KPIs.
Show More

Bakenest | May 2021 - Present

Partner

N/A

Edsy | May 2021 - Apr 2022

Performance Marketing Specialist

I have successfully managed and guided a team at Edsy to achieve business goals by focusing on lead generation and conversion rate optimization. My main responsibilities included setting up and managing digital marketing platforms like Facebook Business Manager, Google Ads, Google Analytics, and Google Tag Manager from scratch. I used these tools to run data- driven campaigns aimed at meeting key performance indicators (KPIs) and supporting overall business growth. I specialize in planning, executing, and optimizing marketing campaigns across Facebook Ads, Google Ads, SEO, and SEM, with a focus on increasing leads and conversions. By closely analyzing campaign performance and making real-time adjustments, I consistently maximized results. Additionally, I used Google PageSpeed Insights to improve website performance, enhancing both the user experience and site speed for desktop and mobile. In my role, I also mentored three marketing interns, teaching them how to manage Google Ads, use Google Analytics, and plan keyword strategies. I introduced them to key marketing concepts like content strategy and the marketing funnel, assigning projects to ensure practical, hands-on learning. Collaboration was essential to my success. I worked closely with the content team to align our marketing strategies, ensuring consistency across platforms and campaigns. Key Achievements: - Set up Facebook Ads, generating over 2,000 leads. - Launched Google Ads campaigns, driving over 380 conversion leads. - Improved website performance score from 23 to 80+ using Google PageSpeed Insights. - Increased conversion rate by 8% using Google Optimize. - Automated reporting using Adveronix, streamlining data from Google Analytics and Facebook Ads. - Coached three interns on Google Ads, Analytics, and content marketing, ensuring they contributed to key projects.

Topica Edtech Group | Aug 2018 - Mar 2020

Digital Marketing Team Lead

I have managed and guided a team to achieve business goals, focusing on increasing revenue and meeting key performance indicators (KPIs). My responsibilities include planning and running digital marketing campaigns, analyzing data, and tracking performance using tools like Tableau, Google Sheets, CRM databases, Facebook Ads Manager, and Google Analytics. I specialize in creating and managing marketing campaigns through Facebook Ads, social media, display ads, SEM, SEO, and email marketing, all with the goal of increasing conversions and revenue. I measure the performance of these campaigns, making adjustments as needed to achieve the best results. I also create content and graphics using Adobe Illustrator and Photoshop, while managing landing pages and blogs to improve user experience. Teamwork is important to me. I work closely with the sales team to ensure our campaigns support their activities, making our promotions more successful. Key Achievements: - Led a marketing campaign that brought in 14 million baht in revenue through conversion optimization. - Played a key role in an e-commerce project for the Edumall marketplace, managing Google Ads and generating 1.4 million baht in revenue. - Revived a customer project as a data analyst and tele-sales lead, contributing to 800K baht in revenue. - Managed a team of 4 digital marketers and trained 8 new marketers to achieve business goals.

Freelance | Jun 2018 - Present

Digital Project Consultant

As a Consultant, I have worked with clients across various industries, helping them improve digital marketing strategies, project management, and campaign performance. Project Management and PMO: - Consumer Electronics: Managed a landing page project with a recommender system that increased campaign revenue by 28%. - E-commerce & Logistics: Developed an order tracking website for a pre-order business, improving customer experience. - Pharmaceuticals: Led the redesign of a company's website, transforming it from a simple product showcase into a fully functional e-commerce platform. Implemented comprehensive data tagging using Google Tag Manager and Google Analytics to track user behavior and optimize marketing efforts. This solution significantly improved the company’s online presence and enabled direct online sales. - EdTech: Created a landing page for a language learning platform, supporting the expansion into Chinese language courses. The objective of the project was to drive lead generation and attracting new customers interested in learning Chinese. Digital Marketing Consulting: - EdTech: Managed Google Ads campaigns for an online learning company, improving campaign performance. Achieved a 5% increase in conversion rate and over a 10% growth in leads, all while maintaining the same budget as previous campaigns. - Food & Hospitality: Managed an end-to-end project for a food industry client, overseeing Meta Ads and Business Manager. Used data to optimize targeting, resulting in increased online visibility and sales. Managed every phase of the project, from planning and execution to performance analysis and optimization. - Beauty: Managed Meta Ads for a beauty brand, helping them grow their customer base and brand awareness. Suggested and implemented a content strategy to improve ad engagement, ensuring alignment with audience preferences and boosting campaign effectiveness.

Techsauce | Jun 2017 - Jul 2017

Internship

Internship in Social Media Content Creator ; Video Editor and Marketing.

My Education

Take a look at my formal education

Master of Science - MSc in Management of Analytics and Data TechnologiesNIDA Thailand | 2025
Bachelor of Arts (B.A.) in Cyber Business ManagementSrinakharinwirot University | 2018
Kasetsart University Laboratory School | 2014

About Me

Surapat Verawudh

Digital Nomad Markerter,

Powered by

  • Work
  • Courses
  • Experience
  • Education
  • About Me
  • Create Your Data Portfolio for Free