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Ying Su

Ying Su

Consumer Insights

Circana

Technologies

My Portfolio Highlights

My New Course

Introduction to SQL

My New Track

SQL Fundamentals

My New Workbook

Functions for Manipulating Data in PostgreSQL

My New Course

Introduction to SQL

Data whisperer, unlocking the secrets hidden within the numbers.

My Work

Take a look at my latest work.

course

Introduction to SQL

course

Intermediate SQL

DataLab

Functions for Manipulating Data in PostgreSQL

course

Introduction to SQL

DataCamp Course Completion

Take a look at all the courses I’ve completed on DataCamp.

Courses

Introduction to SQL
Intermediate SQL
Joining Data in SQL
Data Manipulation in SQL

My Work Experience

Where I've interned and worked during my career.

Circana | Mar 2023 - Present

Director, Global Solutions Delivery

• Lead a team of three analysts, and establish efficient project workflow process to oversee overall team productivity • Maintain and nurture existing client relationships by answering client inquiries with data support • Design project scope and execute the full data analysis, using multiple NPD data sources • Deliver and present analysis for clients with actionable business insights and recommendations to address clients' key business needs and to help clients’ business grow • Support sales and marketing team by creating marketing/PR content and building targeted selling materials • Coordinate and train both external and internal contacts with new products launch and capabilities training
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The NPD Group | Jul 2019 - Present

Manager, Advanced Insights, Global Analytics

N/A

The NPD Group | Jan 2017 - Jul 2019

Data Analyst, Checkout

N/A

The NPD Group | Jan 2016 - Dec 2016

Market Analysis Associate, Retail Business Group

N/A

The Madison Square Garden Company | Sep 2015 - Dec 2015

Student Associate, Marketing Analytics

• Provided Marketing Analytics Department with various types of weekly email performance reports • Delivered email results and recommendations by presenting findings at weekly inter-department production meeting • Provided email performance statistical analysis for Partnership & Sponsorship team and other internal teams upon requests • Created end-of-season email performance reports for New York Rangers, New York Knicks, and other business units • Updated and maintained master email reports for all Madison Square Garden’s business units

The NPD Group | Jun 2015 - Aug 2015

Summer Research Associate, Checkout Tracking

• Provide consumer insights on E-commerce shopping dynamics for both internal teams and clients • Created and prepared presentation deliverables and ad-hoc analysis reports for client meetings • Support Business Development team in term of developing project scopes and proposals

Barneys New York | Sep 2014 - Dec 2014

Web Data & Analytics Intern

• Assisted search team with weekly site traffic reports and shopping campaign by compiling data from Google Analytics • Conducted market research regarding luxury retail industry competition and analyzed the industry trends and product mix • Crosschecked inventory, managed keywords updates on Google AdWords, and built designer campaigns for restructures • Coordinated with web team to ensure ad copy errors, ad disapproval, trademark violations solved in a timely matter • Scheduled and set up for meetings with vendors, such as Google and Yahoo to discuss industry trends and maximize sales; provided recaps and follow- ups; supported Marketing Department when necessary

Quality HealthCare, Inc. | Sep 2013 - Oct 2014

Marketing & Recruitment Coordinator

• Conducted marketing research on competitors targeting Asian American population; adjusted strategies based on findings • Implemented marketing strategies to promote healthcare service in Asian American communities resulting in increased client caseload; assigned suitable employees to corresponding cases based on clients’ special needs and requests • Screened and interviewed candidates; conducted individual and group orientation and in-service session for employees • Organized recruitment events, and hosted company information sessions in vocational programs on weekly basis

NYC Department of Education | May 2013 - Aug 2013

Teacher Recruitment & Applicant Services Intern

• Conducted multiple market research projects on New York City public school system. Created reference book to facilitate matching teachers and appropriate teaching programs • Helped to coordinate large-scale recruitment events on weekly basis and addressed participants’ questions and concerns; followed up after each event by analyzing data and tracking attendance • Updated and revised potential candidate information in spreadsheets while ensuring quality and timeliness of the results

SUNY Geneseo | Aug 2011 - May 2013

Resident Assistant

• Oversaw residence hall by following proper protocols; managed crisis situation as part of a duty rotation for approximately 360 students • Fostered a friendly environment and educated residents by facilitating programs tailored by residents’ needs and supervisor’s guideline • Served on marketing committee to promote and implement residence-life related events to the entire campus of approximately 5000 students

SUNY Geneseo | Sep 2009 - Apr 2013

Office Assistant, Department of Intercollegiate Athletics

• Supported administrative assistant with planning and preparation of various sports events, and other administrative duties • Managed front desk by answering phone calls, taking messages, greeting visitors, dealing with general inquiries, and keeping track of office supplies • Assisted the director and associate directors with data entry and game schedule updates

Citywide Media Inc | Jun 2012 - Aug 2012

Marketing Intern

• Supported Marketing Manager and Marketing Team in products promotion and event planning; provided support during the process of hosting Sino- American Association business conference • Maintained company website and various social media accounts by updating information and writing new content • Translated business or real-estate related documents from English to Chinese

My Education

Take a look at my formal education

Master's Degree, MarketingBaruch College, City University of New York (CUNY) | 2016
BS, Business Administration, International RelationsState University of New York College at Geneseo | 2013

About Me

Ying Su

Experienced consumer insights manager with a demonstrated history of working in the market research industry. Helping clients to understand and thrive their business by analyzing varies types of data.

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