Leading the technical SEO of the SSG brands: - racingpost.com - I led the migration of the website from scratch. It was a migration to the new NextJS framework, removing the AMP, improving the architecture and creating a hybrid model of the website. There was no negative impact of the migration. - Pickswise.com Also, a big part of my responsibilities is to automate and innovate processes in the SEO team.

Semetrical | Jun 2021 - Sep 2021

Technical SEO Manager

N/A

MediaCom UK | Jul 2019 - Jun 2021

Senior SEO Planner

As an SEO specialist at Mediacom, I work with e-commerce websites targeting multiple markets, including the UK, DE, CH, IT, and AT, with a focus on improving their technical SEO and ensuring Jira-based issue reporting. My clients have included Bucherer (UK, CH, DE) and Tempur (UK, CH, DE, AT). In this role, my primary responsibilities include: • Providing recommendations to improve Core Web Vitals, as well as creating a dashboard in DataStudio to monitor performance. • Conducting crawl budget auditing and optimisation to enhance site efficiency. • Analysing and enhancing website architecture by assessing internal links and PageRank distribution. • Conducting in-depth technical audits and offering recommendations to improve site performance. • Performing on-page audits and providing recommendations to improve site rankings. • Investigating traffic drops and creating monthly reports to track progress. • Improving workflow and implementing basic automation processes. • Creating plans and checklists for pre- and post-migration tasks related to website migration planning. In this position, I regularly use tools such as Ahrefs, SEMrush, Majestic, SearchMetrics, BrightEdge, DeepCrawl, Screaming Frog, and Screaming From Log Analyser, as well as Google Search Console, Google Analytics, Google Drive, Google Spreadsheet, and Excel (including SEO tool for Excel & Fuzzy Lookup).

Webcertain | Oct 2018 - Sep 2019

SEO Specialist

Webcertain has been specialising in international and multilingual projects. Clients: Portakabin, SAP, XEROX My main responsibilities: • Website Migrations • Traffic drop Investigations • Technical audits and recommendations • On-page audits and recommendations • Backlink profile analysis • Website Speed Audit • Keyword Mapping • Keyword Research Currently used tools: • Adobe Analytics/Omniture • Excel (Analytics Edge), Google Sheets • Google Analytics • Screaming Frog • Google Search Console • Ahrefs, SEMrush, and Serpstat • Scrape Box • Google Data Studio • Google Tag Manager & Google Optimize Clients: Xerox, SAP Global, Hyster, Caterpillar, Protakabin

theSEO.bg | Oct 2017 - Dec 2018

SEO Manager

theSEO.com is the largest professional SEO Company in Bulgaria which has been providing its diverse range of services since 2003. TheSEO is awarded #1 SEO Company by Forbes Magazine. Responsibilities • Developing and implementing SEO strategies • Analyse ranking and organic traffic changes • Keyword research and regularly update website pages • SEO recommendation • Implementing all SEO recommendations • Improving Off-site clients websites

theSEO.bg | May 2016 - Oct 2017

SEO / PPC Specialist

Used tools: • Rank Tracker Software • Screaming Frog • Google Search Console • Moz • Ahrefs • Serpstat and SEMrush • Scrape Box • Content Management Systems - WordPress, OpedCart, Joomla, Drupal, Prestashop and custom CMSs • Google Sheets • Google Chrome DevTools

ANC ltd. | Oct 2015 - Aug 2016

Digital Marketing Specialist and Advertising.

LeadsMedia is a full-service marketing agency that helps financial companies, with a special focus on Forex. My main responsibilities were to generate leads from custom landing pages via different PPC campaigns.

My Education

Take a look at my formal education

SEO & Digital MarketingSoftware University (softuni.bg) | 2016

Bachelor’s Degree, Non-formal EducationSofia University St. Kliment Ohridski | 2012

About Me

I'm a Technical SEO Manager and a big part of my job is to work with big data sets, mainly server log files, URLs and scraped data. Also, I'm using some marketing-oriented APIs and Padna libraries (advertools, SERPapi etc)

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