Learn Data Skills
Beta
Usama Gilani

Usama Gilani

Marketing Professional

NUST

Technologies

My Portfolio Highlights

My New Course

Intermediate SQL

My New Course

Intermediate SQL

Problem-solving virtuoso, decoding complexity with a data-driven approach.

My Work

Take a look at my latest work.

project

Analyzing Students' Mental Health

SQL
project

Analyze International Debt Statistics

SQL
course

Introduction to SQL

project

Analyzing Students' Mental Health

SQL

DataCamp Course Completion

Take a look at all the courses I’ve completed on DataCamp.

Courses

Introduction to SQL
Intermediate SQL
Joining Data in SQL
Data Manipulation in SQL

My Work Experience

Where I've interned and worked during my career.

Nyxel | May 2025 - Present

Co-Founder

N/A

Al Ghafoor Hospital | Apr 2024 - Present

Marketing Manager

Developed and executed comprehensive digital marketing strategies resulting in 15% growth in new patient acquisition through targeted SEO, social media campaigns, and content marketing Strategically managed the hospital's brand reputation across multiple channels, ensuring consistent messaging that reinforces our position as a trusted healthcare provider Collaborated with medical departments to create targeted marketing campaigns highlighting specialty services, resulting in increased referrals and patient volume Established and maintained strategic partnerships with local organizations, pharmaceutical companies, and medical device industries to secure sponsorships for hospital events Optimized healthcare SEO strategy incorporating specialty-specific keywords, treatment options, and local search terms, improving organic search visibility by 40% Analyzed market trends and competitor activities to identify growth opportunities, presenting monthly performance metrics to executive leadership Managed a dedicated marketing team and collaborated with external agencies to ensure cohesive implementation of marketing initiatives within budget constraints Created and distributed compelling healthcare content across digital platforms, including preventive care information, treatment options, and patient success stories
Show More

IYLUS | Feb 2023 - Sep 2023

Digital Marketing Manager

with company goals. - Managed paid advertising campaigns on Google Ads, social media, and other platforms. - Collaborated with content marketing team to create engaging content. - Implemented SEO strategies and managed email marketing campaigns. - Utilized analytics tools to track and analyze campaign performance. - Managed social media channels and ensured consistency of brand messaging. - Monitored industry trends to identify new digital marketing opportunities. - Contributed significantly to customer acquisition, retention, and overall company growth.

Erphub | Jul 2022 - Dec 2022

Marketing Manager

- Led development and execution of a strategy boosting website traffic and lead conversions. - Managed all social media channels, including content creation and advertising. - Conducted market research to uncover new business opportunities and guide product development. - Utilized marketing automation software to streamline processes and increase conversion rates. - Collaborated with executive team on marketing budget management for maximizing ROI.

Hanzo Solutions | Feb 2021 - Jan 2022

Head Of Digital Marketing

- Directed traffic growth strategies including SEO, affiliate linking, content distribution, email marketing, and trackbacks. - Developed digital marketing strategies by studying economic indicators, supply and demand changes, customer identification, and competition monitoring. - Executed multiple print and digital marketing efforts to enhance brand visibility. - Analyzed search engine patterns to optimize website exposure through keyword placement. - Planned and executed web, SEO, database marketing, and social media advertising campaigns. - Created and distributed monthly SEO reports to clients regarding site traffic, goals, and KPIs. - Evaluated consumer preferences, behaviors, and market trends to adjust and enhance campaigns for desired results. - Developed insights on marketing campaign performance to ensure maximum ROI and effective resource allocation.

Transworld Home | Jan 2020 - Feb 2021

Communications Specialist

- Oversaw digital projects from brainstorming to live monitoring, collaborating with specialists for effective campaigns. - Managed multiple social media campaigns, creating engaging content and using targeted ad placements. - Built strong relationships with partners through proactive engagement. - Developed successful digital strategies across platforms, including video content on YouTube. - Administered a marketing calendar and ensured timely content posting aligned with product releases. - Provided weekly updates on digital marketing campaigns and discussed strategic initiatives with clients. - Launched offline and online consumer targeting and marketing strategies based on market research and data analysis. - Managed complex projects, collaborated effectively with specialists, and drove significant growth for marketing initiatives.

Nayatel | Mar 2019 - Jul 2019

Corporate Marketing Executive

As a Corporate Marketing Executive, I oversaw end-to-end campaign execution, lead generation, and engagement and reach analysis. I also managed all out-of-home advertising, promotions, and media buying for Nayatel in Islamabad, Rawalpindi, and Peshawar. Reporting directly to the CXOs, I provided insights on new value propositions, current market trends, new product development, and product/VAS analysis. My responsibilities also included new product development and value addition to boost sales and profits, as well as customer engagement and brand humanization activities on digital platforms to maintain healthy relationships with our customers. I monitored social media and online sources for industry trends and developed team communications and information for monthly review meetings with the CXOs and Vice Presidents of Nayatel. Working closely with creative design teams, I created, deployed, and optimized marketing initiatives for home and corporate customers while preserving brand integrity by monitoring consistency and quality of marketing content. I also helped incorporate product changes to drive customer engagement and firm profits. I produced weekly reports outlining progress against KPI objectives and directed marketing plans for Islamabad and Rawalpindi, proactively servicing needs, maintaining satisfaction, and consistently achieving sales goals. I aggressively pursued competitive accounts by differentiating our company from competitors and built new materials libraries with fresh imagery, copy, and graphics to enhance marketing campaigns. Additionally, I developed a strong network of business partners and vendors for seamless and timely execution of all marketing campaigns.

Nayatel | May 2018 - Mar 2019

Senior Marketing Executive

campaigns, while maximizing brand presence through the management and execution of all below-the-line (BTL) activities. During my tenure, I had the privilege of working closely with industry giants such as Ufone, Telenor, Jazz, and Zong for MAD advertising and analysis, with direct reporting to the CEO for marketing campaigns and result analysis. To ensure that the right message was delivered across target audiences, I continuously monitored market trends encompassing advertising and marketing activities, taking a hands-on approach to brand management. Yearly budgeting and forecasting were an essential part of my role, which allowed me to design and manage end-to-end execution of product/VAS launches & campaigns while regularly analyzing their performance. My work involved collaborating closely with creative and digital teams to manage day-to-day tasks for achieving marketing KPIs, making it possible to build a comprehensive marketing strategy that delivered tangible results. With my experience in managing marketing campaigns and analyzing their performance, I am confident in my ability to have made a positive contribution to any organization looking to enhance its marketing and branding efforts.

Nayatel | Nov 2017 - May 2018

Marketing Executive

During my time in the role, I focused on maximizing brand presence through effective below-the-line (BTL) activities. I managed vendor relationships and media buying, and negotiated with business partners and vendors to develop a win-win strategy. I performed and led research and analysis on consumer, market, competition, and financial data to build strategies and business cases for competitive differentiation and growth. In addition, I gained hands-on experience in formulating and executing marketing campaigns while fully managing stakeholders' expectations and obtaining desired results. I reported directly to the CEO for all marketing campaigns and result analysis, ensuring that all activities aligned with the organization's overall goals and objectives.

Nayatel | Aug 2017 - Nov 2017

Assistant Marketing Executive

activities that facilitated the effective execution of marketing campaigns. This involved managing congenial dealings with in-house creatives team and digital agencies, and overseeing vendors, resellers, and business partners management. To ensure effective churn management, I developed strategies and offers that helped in retaining customers and preventing them from switching to competitors. Additionally, I generated ideas for lead generation using different mediums, which helped in attracting new customers and growing the business. My ability to collaborate effectively with cross-functional teams, manage stakeholders' expectations, and develop effective strategies helped in achieving the desired outcomes for marketing campaigns. By assisting the line manager in all supporting activities, I played a key role in ensuring the success of marketing initiatives.

NUST Business School | Jul 2016 - Oct 2016

Deputy Administration Coordinator

As Deputy Administration Coordinator at NUST Business School, I coordinated staff travel arrangements, organized meetings, and documented discussions. I also interacted with customers to confirm deliveries and respond to inquiries, and communicated with vendors and contractors to receive orders and direct activities. My attention to detail and excellent communication skills helped me excel in this role.

Parallax Effect | Apr 2015 - Jan 2016

Graphics Designer & Video Editor

I started my own venture, Parallax Effect, where I served as a Graphics Designer & Video Editor. I pursued business development opportunities and fostered positive relationships with potential clients through engaging presentations. Additionally, I worked with clients to gather and define requirements, establish scopes and manage project milestones. I used Adobe Illustrator and Adobe Photoshop to develop product mockups and prototype designs. I developed and managed projects from concept to completion, including storyboards, post-production editing and final delivery formats. My experience with Parallax Effect helped me develop my skills in graphic design, video editing, and project management.

Ufone | Dec 2012 - Mar 2013

Service Center Executive

During my time as a Service Center Executive at Ufone, I was responsible for providing exceptional customer service and promoting adherence to operational best practices and company policies. I effectively communicated information about promotions, customer programs, and products, which drove customer retention. By listening closely and finding solutions to problems, I improved team productivity and assisted customers with recommendations based on my extensive product knowledge. I continuously improved my sales abilities and product knowledge to provide optimal service and achieve quotas. Furthermore, I investigated and resolved customer inquiries and complaints quickly, which helped to maintain high levels of customer satisfaction.

Korneez | Apr 2011 - Jun 2011

Intern

As an intern at Korneez, I had the opportunity to work in both the Production and Finance departments of the company. During my time there, I developed an Excel-based pay slip generation software that streamlined the entire process, improving the efficiency of the company. Additionally, I was involved in the NPD of the company's upcoming product line and took part in quality control assessments and production processes of the existing product lines. Through this experience, I gained valuable knowledge and skills in project management, software development, and quality control.

My Education

Take a look at my formal education

Master of Business Administration - MBA, International Business & MarketingNational University of Sciences and Technology (NUST) | 2016
Bachelor of Business Administration (BBA) with Honors, MarketingFoundation University Islamabad (FUI) | 2012
F.Sc, Pre-Medicine/Pre-Medical StudiesFG Sir Syed College | 2008
Martriculation, Pre-Medicine/Pre-Medical StudiesRoots High School | 2006

About Me

Usama Gilani

Marketing MBA with 8+ years building successful brands, now transitioning to Analytics. Combining business expertise with data skills to meet market demand for professionals who bridge strategic thinking with analytical decision-making.

Powered by

  • Work
  • Courses
  • Experience
  • Education
  • About Me
  • Create Your Data Portfolio for Free