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William Taylor

William Taylor

Sr. Research Analyst, Linear & Cross-Platform Research

Tennis Channel

Technologies

My Portfolio Highlights

My New Workbook

ATP/WTA Player Rankings

My New Workbook

Hotel_Campaign_Targeting

My New Course

Introduction to Python

My New Workbook

ATP/WTA Player Rankings

Versatile data talent, showcasing insightful analyses with a style and precision that moves business audiences.

My Work

Take a look at my latest work.

DataLab

ATP/WTA Player Rankings

DataLab

Hotel_Campaign_Targeting

DataLab

ATP Player Rankings

DataLab

ATP/WTA Player Rankings

My Certifications

These are the industry credentials that I’ve earned.

Other Certificates

Coursera Google Data Analytics Professional Certificate

DataCamp Course Completion

Take a look at all the courses I’ve completed on DataCamp.

Courses

Introduction to Python
Introduction to SQL
Intermediate SQL
Introduction to R

My Work Experience

Where I've interned and worked during my career.

Tennis Channel | Sep 2022 - Present

Sr. Research Analyst, Linear & Cross-Platform Research

• Improved data reporting quality, scope, and timeliness by introducing R and Tableau into the team's workflow, resulting in over $100K in budget savings and a senior promotion. • Awarded research ownership of pickleball, the fastest-growing sport in the US, fielding all league requests and pinpointing a +946% household impressions increase from Q1 to Q4 in 2022.
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Tennis Channel | Nov 2020 - Sep 2022

Research Analyst, Linear & Cross-Platform Research

• Persuaded network to purchase premiere Australian Open coverage rights with a data-driven forecast that delivered ratings +280% above estimate without premiere rights. • Honed data storytelling by crafting over 30 executive presentations annually, effectively aiding senior leadership's international broadcast negotiations (e.g., Roland Garros).

MarketCast | Apr 2018 - Apr 2019

Research Associate, Franchise & Content Strategy

• Exercised attention to detail and critical thinking by retracting a Polish consumer survey for NBCUniversal after finding irregularities, thereby protecting the company's data integrity. • Developed team role as the copywriter of MaxDiff questions by leveraging my strong tonal writing skills, resulting in better optimization of the client's marketing effectiveness.

The Walt Disney Company | May 2017 - Sep 2017

Franchise Management MBA Intern, Disney Channels Worldwide

• Handled entire competitive analysis on DC Super Hero Girls to inform department heads on how to successfully launch our new Star Wars Forces of Destiny franchise. • Organized key information (e.g., release dates, units sold, etc.) from multiple lines of business into data visualizations to aid management's planning of brand synergies.

NBCUniversal Media, LLC | Jun 2016 - Aug 2016

Ad Sales Partnership & Portfolio Fellow

• Monitored the social media campaigns of NBCU's advertisers as the only Summer Fellow hired to work in Ad Sales and ensured delivery of promised digital impressions. • Collaborated cross-functionally with other interns to present an actionable proposal on how NBCU could improve its targeting of Millennial audiences.

CBS Television Distribution | Jul 2013 - Jul 2015

Research Analyst

• Managed research for Entertainment Tonight by routinely assembling high- performance stories for stakeholders (e.g., Marketing, Sales) on the #1 watched TV newsmagazine. • Streamlined daily reports by creating an Excel template that included the self- taught INDEX-MATCH formula, reducing time spent on creating the deliverable by 60%.

Sony Pictures Entertainment | Aug 2012 - Jul 2013

Network/Cable Trainee

• Reversed the declining ratings of the a cappella singing show, the Sing-Off by identifying a better programming time slot, leading to a +33% increase in total viewership. • Elevated to train junior hires on software/daily responsibilities, mentoring them on best practices in order to maintain seamless function continuity among trainees.

My Education

Take a look at my formal education

Master of Business Administration (MBA) in Marketing and StrategyBrigham Young University | 2017
Master of Arts in TelecommunicationsIndiana University Bloomington | 2011
Bachelor of Arts in Telecommunications, Spanish, LinguisticsIndiana University Bloomington | 2009

About Me

William Taylor

Eager problem solver committed to steering business achievements with actionable data insights, dynamic visualizations, and seamless teamwork. Let's drive success together! #DataSuccessStory

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