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Marcelo Lewin

Marcelo Lewin

Founder

Intelligent Content Academy | Southern California

Technologies

I take raw data and convert into intelligent content using AI and other technologies.

My Work

Take a look at my latest work.

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Intelligent Content Academy

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Simple Stateless Retrieval-Augmented Generation System Diagram

github

Describe Image with AI (App)

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Intelligent Content Academy

DataCamp Course Completion

Take a look at all the courses I’ve completed on DataCamp.

Courses

Introduction to SQL
Intermediate SQL
Understanding Data Engineering

My Work Experience

Where I've interned and worked during my career.

Intelligent Content Academy | Nov 2024 - Present

Founder

Through live streams, presentations, and quick guides, I create and share information about AI, prompt engineering, structured content, and other technologies related to Intelligent Content. My goal is to help others understand and implement modern content strategies, empowering businesses to transform their content into intelligent, scalable, and reusable assets with well-structured, component-based content architecture. In addition to teaching, I build AI-powered applications that leverage structured content. I work with tools like Python, Ollama, Llama, AWS Bedrock, Streamlit, GitHub, Figma, ChatGPT, Claude AI, GitHub Copilot, Miro, Notion, and VS Code, exploring ways these cutting-edge technologies address real-world content challenges.
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Uniform | Mar 2022 - Aug 2023

Head of Content and Community

Uniform Systems acquired Headless Creator in March of 2022 and I became the new Head of Content and Community at Headless Creator, in charge of growing the educational content portfolio and the community.

Headless Creator (Acquired by Uniform) | Jan 2021 - Mar 2022

Senior Content Solutions Architect / Founder

Creator of content focused on headless CMSs and Content Modeling. Work with clients on creating and implementing new content models in their enterprise. Grew the community of headless creators over 1500+ prior to be acquired by Uniform.dev. Led the acquisition and integration of Headless Creator into Uniform.dev. Learn more at https://www.HeadlessCreator.com

ServiceTitan | Dec 2019 - Mar 2022

Senior Content Solutions Architect

N/A

ServiceTitan | Mar 2019 - Nov 2019

Senior eLearning and Docs Manager

teams, making sure that we create content using a similar voice and style and that both docs and video content were integrated into our LMS / CMS systems.

How To Create VR (Acquired by Humaneyes Technologies) | Sep 2018 - Sep 2019

VR Specialist / Community Manager / Founder

As a VR and AR evangelist and creator of 360 and VR since November of 2017, I'm a huge believer of immersive technology and it's future in our lives. I wanted to have a place where I could learn how to create VR taught by industry professionals, so I decided to create HowToCreateVR.com in November of 2018. Since then, it has become THE place to watch tutorials on how to create Virtual (and Augmented) Reality taught by industry professionals. You can also listen to weekly interviews with industry insiders and creators, attend live VR events in AltspaceVR and watch free live webinars, all focused on immersive technologies. In September 2019, How To Create VR was acquired by Humaneyes Technologies.

ServiceTitan | Feb 2018 - Mar 2019

eLearning Manager

As an ELearning Manager, my time is split between being strategic, managing and creating. Strategically, I focus on three main areas. First, how do we keep our customers engaged using Instructional Design methodologies? Second, how do we make sure we are delivering highly engaging, entertaining and innovative content? Finally, how do we increase the efficiency of our production pipeline to quickly deliver top-notch content? From a management perspective, I work on our team's OKRs, vision, mission, strategy and goals. I manage and mentor a team of developers on the day to day production of content including Virtual Reality Experiences, Video Tutorials, Interactive Simulators and Assessments. I help ensure high quality content production and consistency across all producers by creating content standards to follow from Pre-Production all the way to Publish. I interface with SMEs and stakeholders to analyze content needs, develop strategy and coordinate content production. I also build and maintain reports to keep all team members properly informed. From a creation perspective I focus on creating highly engaging Virtual Reality Experiences and Video Tutorials. I use a variety of tools including Adobe Premiere Pro, Adobe After Effects, Adobe Photoshop, Adobe Media Encoder, Adobe Audition, Cenario VR, Amazon Sumerian, Techsmith Camtasia and others as needed. I also manage our studio and work with production equipment including 360-degree video cameras, audio equipment, lights, teleprompters, etc. Successful projects include various video tutorials and an on-boarding Virtual Reality experience for new employees to tour our corporate facility which can be viewed at https://bit.ly/stcorptour

ServiceTitan | Feb 2017 - Feb 2018

eLearning Developer and Producer

Customer Success team, I interface with multiple internal teams including Product Development, Customer Support, Implementation and QA in designing, developing and delivering micro-learning content including video tutorials, eCourses and podcasts focused on ServiceTitan's application. I'm in charge of the full eLearning life cycle from pre-production to publishing. Daily activities include proposing content, creating design plans, writing outlines, writing scripts, interfacing with and getting approvals from SME's, managing SME talent, presenting, audio and video recording, editing, motion graphics and publishing to our Litmos LMS. Other responsibilities include leading the creation of technical standards for our e-learning team including scripting standards, editing standards, DAM standards, tools selection, template designs, etc. I use a variety of tools to accomplish my job. For recording tutorials I use Techsmith Camtasia Recorder. For editing tutorials, I use Adobe Premiere Pro, Adobe After Effects, Adobe Audition and Adobe Photoshop. For sharing / feedback, I use Frame.io. For publishing, I use Adobe Media Encoder, Adobe Captivate (to create a SCORM file) and publish to Litmos LMS. For admin and pre-production, I use JIRA, Google Docs, Google Sheets, PostHaste and Slack. First 6 months major accomplishments include the creation of The ServiceTitan Power User Podcast, the creation of video tutorial standards (including development templates), the implementation of a DAM system within the e-learning group, the creation of pre-production standards, the set up of a recording studio, and the creation and delivery of learning paths (with many tutorials, assessments and simulations) to help our onboarding department with our customers.

Ahead of the Curve Media, LLC | Mar 2013 - Dec 2016

Technical Project Manager / Founder

As the founder and creator of Ahead of the Curve Media, I supported multiple clients in their web development projects by providing a team of on-shore and off-shore developers. We delivered code enhancements and integrations with other systems (e.g. SalesForce) using agile project management. We also worked on various large-scale responsive website redesign projects. We translated client requests into development stories using JIRA on a bi-weekly sprint. Assisted in coding as needed. After 3+ years of running the business, an amazing opportunity came up to work at a (then) startup, ServiceTitan helping define the learning content for a new market, so I decided to sunset the consulting business and jump at that opportunity.

Moviola | Jan 2012 - Oct 2012

Director of Interactive Media

The primary responsibility was to integrate the recently acquired FilmmakingWebinars.com website (see previous job). After that was completed, the next step was to come up with and implement a strategy for creating content, finding new talent, managing that talent throughout the instructional design process, architecting the content production and post workflows, marketing strategy and BOF onsite events. Once this was all set up and executed on, I moved on to a new opportunity.

Filmmaking Webinars (Acquired by Moviola) | Sep 2009 - Dec 2011

Content Creator / Community Manager / Founder

As the founder and creator of FilmmakingWebinars.com, I designed, produced, edited and delivered hundreds of online webinars focused on filmmakers on a weekly basis. Grew the site to 22,000 viewers, at which point, the website was acquired by Moviola. Finally, I managed the acquisition of Filmmaking Webinars (see next job) with Moviola and oversaw the integration of it into Moviola’s infrastructure.

ProMAX Systems | Jan 2009 - Aug 2009

Director of Interactive Media

The primary responsibility was to integrate the recently acquired PixelHeadsNetwork.com website (see previous job). After that was completed, the next step was to come up with and implement a strategy for creating content, finding new talent, managing that talent throughout the podcast production process. Once this was all set up and executed on, I moved on to a new opportunity.

Pixel Heads Network (Acquired by ProMAX Systems) | Jan 2008 - Dec 2008

Content Creator / Community Manager / Founder

As the founder and creator of PixelHeadsNetwork.com, I designed, produced, recorded, edited and delivered hundreds of audio podcasts on a weekly basis focused on media creators. Grew the site to over 8,000 listeners, at which point, the website was acquired by ProMAX Systems. Finally, I managed the acquisition of Pixel Heads Network with ProMAX Systems (see next job) and oversaw the integration of it into ProMAX Systems’ infrastructure.

J.F. Shea Co., Inc. | Mar 2001 - Dec 2008

Senior Web Manager

As Senior Producer for Shea Media Services, I was in charge of managing internal and external creative teams, with a hands-on approach, in the creation and delivery of large digital content projects. This included corporate videos, eLearning experiences and websites. I was also in charge of managing the studio, where we shot most of our videos, and all post production and delivery processes.

Internet Appliance Network | Jan 2000 - Dec 2000

Division Vice President

The primary responsibility was to integrate the recently acquired MyInternetDesktop.com website (see previous job). After that was completed, the next step was to manage the new "My Internet Desktop" division of Internet Appliance Network. I was in charge of vision, strategy and customer acquisition for the division. Unfortunately, IAN ended closing down during the "Dot Bomb Bubble".

My Internet Desktop (Acquired by Internet Appliance Network) | Jan 1999 - Dec 1999

Lead Developer / Founder

During the "Dot Com" era, I created a website called MyInternetDesktop.com, which allowed users to manage their life on the Web. The site offered an API which allowed developers to create apps that ran inside My Internet Desktop. Grew the site to thousands of users, at which point, it was acquired by Internet Appliance Network (see next job). Managed both the acquisition of the site and the post-acquisition integration of the site into IAN’s infrastructure.

Walt Disney Imagineering | Nov 1997 - Feb 1999

Lead Developer

Developed multiple web apps using PHP, Perl and ColdFusion for WDI’s Intranet. Was a member of the Internet Committee for WDI in charge of standard recommendations throughout WDI’s IT organization. This was the time the Internet was just starting out (the Dot Com era), so I decided to leave and start a "Dot Com" company (see next job).

National Broadcasting Company (NBC) | Nov 1996 - Nov 1997

Senior Developer

Designed various online games to support NBC’s TV shows using HTML and JavaScript. Created the first online game for NBC.com that was highlighted in a TV commercial. Was the 3rd employee hired by NBC for the newly creative NBC Digital Productions division. Walt Disney Imagineering approached me to come work for them, which I decided to accept.

Toyota Motor Corporation | Jan 1995 - Nov 1996

Web Developer

N/A

Toyota Motor Corporation | Mar 1993 - Dec 1994

Accounting Specialist

Managed day to day accounting tasks for customer loans through Toyota Motor Credit Corporation.

My Education

Take a look at my formal education

Post-Production Certificate, Film/Cinema/Video Studies  · (JuneUCLA Extension | 2024
Coursework in Computer Information SystemsCalifornia State Polytechnic University-Pomona | 1997
Associate of Science (A.S.), BusinessCitrus College | 1994

About Me

Marcelo Lewin

I'm the founder of Intelligent Content Academy. I'm looking forward to learning all about data engineering.

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