Leading Digital Analytics at GOSH, I - ensure Cookie consent is correctly implemented across all domains - audit existing, and create new solutions to key event tracking, ensuring that conversions are correctly tracked

Playhouse Communication Ltd | Apr 2021 - Dec 2023

Senior Digital Analyst

- Manage web, media and social analytics for the biggest Telco in Nigeria, successfully migrated multiple products for effective tracking. This improved end to end data management and helped track the effectiveness of paid media campaigns. - Led user research, liaising with domain experts to create surveys, analyze and share visualizations of insights. - Share actionable insights that have led to redesign of part(s) of the website and increased conversion of particular products - Create and continuously optimize automated reports for generating and sharing insights into campaign performance with C-Level executives - Analyze user journey in online marketing channels to identify touchpoints with low/high conversions and drop-offs, increasing data-driven design and decision making - Implemented effective digital data collection and strategy via tagging and tracking management using Google Tag Manager, GA4

Mavenwit | Jun 2023 - Jul 2023

Digital Marketing Analyst

As part of my Master's degree, I interned with Mavenwit for a period of 8 weeks. - Completed a site audit to identify opportunities for improvement in tagging and other web analytics implementation. - Setup new GA4 account and migrated company website from Universal Analytics

Playhouse Communication Ltd | Mar 2018 - Mar 2021

Digital Analyst

N/A

Global Web Technologies | Feb 2016 - Oct 2016

IT Specialist

N/A

My Education

Take a look at my formal education

Master's degree, Business Analytics and Big Data · (SeptemberUniversity of Dundee | 2023

Bachelor of Science - BS, Computer ScienceBowen University Iwo | 2015

About Me

Experienced Digital and Product Analyst

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