Learn Data Skills
Beta
Tony Chu

Tony Chu

Data Analyst

Synology

Technologies

Data guru, harnessing the power of information for actionable insights.

My Work

Take a look at my latest work.

DataLab

Project: Data Driven Product Management: Conducting a Market Analysis

DataLab

Project: Building a Retail Data Pipeline

DataLab

Project: Investigating Netflix Movies

DataLab

Project: Data Driven Product Management: Conducting a Market Analysis

DataCamp Course Completion

Take a look at all the courses I’ve completed on DataCamp.

Courses

Introduction to Python
Introduction to SQL
Intermediate SQL
Joining Data in SQL

My Work Experience

Where I've interned and worked during my career.

Synology | Nov 2021 - Present

Marketing Analytics Manager

• Improve 18% cloud backup solution adoption rate among the existing Synology NAS users by identifying cohorts that have higher 3rd-party cloud service integration tendencies using insights devised and analyzed from multiple data sources • Provide automated and self-service reporting solutions and develop 20+ data visualization dashboards for business users to monitor revenue attributions, marketing effectiveness, customer acquisition costs, customer churn, and other key metrics and measurements to guide marketing and product strategies • Serve as project leader and improve departmental efficiency by 30% by developing reusable ETL components and database schema design, reducing data redundancy, and eliminating data cleaning and feature engineering bottlenecks for non-technical staff • Achieve a 35% higher sales acquisition rate and a 12% higher conversion rate with the implementation of a customer data platform (CDP) that facilitates marketing automation, prospects data consolidation, and customer journey analysis • Serve as product analyst and work with product managers to propose product design hypothesis, establish metrics for feature usages, formulate experimental design, and present key findings that lead to product usability optimization • Improve company page ranking by 27% on Google by optimizing SEO, implementing Q&A Schema, and measuring brand lift through social listening
Show More

Synology | Aug 2018 - Oct 2021

Regional Marketing Specialist

• Successfully drove the download counts of Saas backup applications by over 110 % and website traffic by 615% • Lead a team of 4, successfully generated more than 1,000 sales leads, increased the number of sales inquiries by 10%, and achieved 15 million USD in sales revenue, a 15% yearly growth in emerging markets in 2021 • Ran EDA and cohort analysis to extract business insights identified churn factors, and successfully helped the sales team in the ANZ region to increase the projects win rate by 23% on surveillance-related projects

My Education

Take a look at my formal education

Master of Science in Business AnalyticsUniversity of Bath | 2023
Bachelor's Degree in Marketing ManagementRyerson University | 2015

About Me

Tony Chu

Tony hasn't filled in a bio text

Powered by

  • Work
  • Courses
  • Experience
  • Education
  • About Me
  • Create Your Data Portfolio for Free