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Trent McIntyre

Trent McIntyre

Research Analyst

Learfield | Dallas, TX


My Portfolio Highlights

My New Course

Data Manipulation with pandas

My New Article

Building a Predictive Model for the NASCAR Cup Series

My New Article

Factors contributing to F1 Race Predictability

Follower of Jesus Christ -> Matthew 11:28-30 Excel | Tableau | SQL | Python | Cross Functional Motorsports Data blog -> themeatballflag.com Seeking opportunities to advance my data career

My Work

Take a look at my latest work.


Tiny but Mighty: How Four Small Countries Produce Top Rally Talent


Building a Predictive Model for the NASCAR Cup Series


Factors contributing to F1 Race Predictability

My Certifications

These are the industry credentials that I’ve earned.

Other Certificates

University of Texas at Dallas Data Analytics Bootcamp

Tableau Tableau Desktop Specialist

DataCamp Course Completion

Take a look at all the courses I’ve completed on DataCamp.

My Work Experience

Where I've interned and worked during my career.

LEARFIELD | Apr 2023 - Present

Insights Specialist

• Perform research and analysis to support sponsorship sales at college sports properties and venues • Utilize internal and external research tools (YouGov, Nielsen, Fanbase, Live365, etc.) to find impactful insights • Communicate value of sponsorship assets by designing compelling presentations, • Explore and modify Tableau reports connected to large datasets • Collaborate with other analysts, advising best practices and success stories • Communicate research and data strategy across teams in multiple disciplines (ex: sales, marketing, graphics, etc.)
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Peak American Financial Companies, Inc. | Oct 2019 - Jan 2023

Marketing Manager

• Led all marketing for Peak American Financial Companies’ Wealth Management Division • Measured important metrics on lead acquisition and conversion through multiple marketing channels • Presented weekly data report concerning company-wide marketing KPIs (Key Performance Indicators) to executive team • Developed ad hoc data reports for corporate leaders, informing marketing strategy • Organized and maintained clean data workflow from the CRM database to Excel for accurate marketing KPI reporting • Oversaw monthly marketing budget of $20,000-$60,000 • Generated large quantities of high-quality, high-intent, wealth management leads through financial workshops o 85 campaigns o 4000+ leads o 1100+ first appointments scheduled • Initiated new digital marketing strategies to generate wealth management appointments in a virtual setting o 9 Campaigns o 150+ first appointments scheduled • Clean and update CRM data as needed (ongoing contract relationship)

My Education

Take a look at my formal education

Bachelor of Business Administration in MarketingTexas A&M | 2019

About Me

Trent McIntyre

Follower of Jesus Christ -> Matthew 11:28-30 | Creative problem solver & lifelong learner | Data Analysis, Excel, Tableau, SQL, Python, CRMs | Motorsports data blog -> themeatballflag.com | Seeking opportunities to advance my data career

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