• Perform research and analysis to support sponsorship sales at college sports properties and venues • Utilize internal and external research tools (YouGov, Nielsen, Fanbase, Live365, etc.) to find impactful insights • Communicate value of sponsorship assets by designing compelling presentations, • Explore and modify Tableau reports connected to large datasets • Collaborate with other analysts, advising best practices and success stories • Communicate research and data strategy across teams in multiple disciplines (ex: sales, marketing, graphics, etc.)

Peak American Financial Companies, Inc. | Oct 2019 - Jan 2023

Marketing Manager

• Led all marketing for Peak American Financial Companies’ Wealth Management Division • Measured important metrics on lead acquisition and conversion through multiple marketing channels • Presented weekly data report concerning company-wide marketing KPIs (Key Performance Indicators) to executive team • Developed ad hoc data reports for corporate leaders, informing marketing strategy • Organized and maintained clean data workflow from the CRM database to Excel for accurate marketing KPI reporting • Oversaw monthly marketing budget of $20,000-$60,000 • Generated large quantities of high-quality, high-intent, wealth management leads through financial workshops o 85 campaigns o 4000+ leads o 1100+ first appointments scheduled • Initiated new digital marketing strategies to generate wealth management appointments in a virtual setting o 9 Campaigns o 150+ first appointments scheduled • Clean and update CRM data as needed (ongoing contract relationship)

My Education

Take a look at my formal education

Bachelor of Business Administration in MarketingTexas A&M | 2019

About Me

Follower of Jesus Christ -> Matthew 11:28-30 | Creative problem solver & lifelong learner | Data Analysis, Excel, Tableau, SQL, Python, CRMs | Motorsports data blog -> themeatballflag.com | Seeking opportunities to advance my data career

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