As a Data Analyst at Vela Corporation, I'm in charge of: - Building reports and dashboards, communicating with stakeholders to identify operational errors and to monitor day to day operations. - EDA projects for solving business problems or improving business processes. - Working with Data Engineers to create and maintain Data Warehouses and Data Marts for business intelligence operations. - Automate reporting processes with SQL, Python and Airflow.

Audience Serv | Dec 2020 - Apr 2023

DACH Deliverability Team Lead

• Analyze and monitor the performance of the entire DACH region (Germany, Austria, Czech) of the company, with 60+ million users and over 2 billion user events per month. • Create even more in-depth reports and dashboards, which enabled informed decision making for team members and managers. • Utilize untapped available data to make analyses based on users' demographics, behavior, and ISP segmentation, leading to a 3x improvement in sending performance and a 2x increase in revenue. • Write Python scripts that communicate with internal and external systems via API, resulting in a 90% reduction in the team's workload compared to manual work. • Contributed to the company's recognition as one of Deloitte's German top 50 Fastest-growing Technology Companies for 3 consecutive years (2020, 2021 and 2022).

Audience Serv | Sep 2019 - Dec 2020

Deliverability Analyst

- Spearheaded the establishment of the DACH Email Deliverability department, growing the team to 4 members. - Automated region-specific and system-wide dashboards and reports for direct manager, utilizing SQL, Spreadsheet, and Google App Script, which helped eliminate campaign managers' deliverability checking process and freed up their workload by up to 30%. - Conducted A/B testing to detect and recommend changes to spammy elements within emails, facilitating the successful delivery of email campaigns worth tens of thousands of euros and achieving a triple-digit performance increase for those campaigns. - Identified click bots and spam traps sources, resulting in a 40% surge in email volume, opens, and revenue.

Audience Serv | Oct 2017 - Sep 2019

International Campaign Manager

- Collaborate with cross-functional teams, such as creative, content, and product teams to create compelling and effective advertising campaigns. - Multi-channel media planning: Email, SMS, Display, PPC Search & Social Advertising. - Marketing campaign optimization: experienced with digital advertising's important metrics and how to optimize them. - In-depth knowledge about different advertising channels.

Lotte Coralis Vietnam | Jan 2016 - Mar 2016

Marketing OD Casual

N/A

My Education

Take a look at my formal education

Bachelor's degree, EconomicsNational Economics University (Vietnam) | 2018

About Me

Active and a fast learner. Critical thinker. I love Data Science and how important it could be in contributing to key business decisions, which is what I do.

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