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Cassandra Tso

Cassandra Tso

Associate Sales and Solutions Analyst

FedEx Express Canada


My Portfolio Highlights

My New Project

Dr. Semmelweis and the Discovery of Handwashing

My New Course

Introduction to SQL

My New Track

Data Analyst

Data ninja, stealthily extracting insights from complex datasets.

My Work

Take a look at my latest work.


Understanding Data Science


Introduction to SQL


Intermediate Python

DataCamp Course Completion

Take a look at all the courses I’ve completed on DataCamp.

My Work Experience

Where I've interned and worked during my career.

FedEx Express Canada | Nov 2020 - Present

Associate Sales Operations/Solutions Analyst

• Provide support and work with Sales Executives at the customer-level to create pricing strategies and shipping metric analyses. • Synthesize data and information into meaningful presentations for customers and Sales team. • Prepare and deliver customer proposals in a timely manner where integrity of information is verified and audited.
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Moneris | Jan 2019 - Oct 2019

Data Analyst, Digital Marketing

● Established KPI's and success metrics for all marketing campaigns ● Wrote complex SQL queries to extract, manipulate and integrate large amounts of data from multiple database sources (SalesForce and Google Analytics) using Google BigQuery ● Cleaned and analyzed data to identify trends, uncover new opportunities, and answer ongoing business questions ● Monitored all data platforms and provided actionable recommendations for improvements ● Tracked all phone calls using call tracking software and provided weekly call performance reports ● Designed and built campaign dashboards for key stakeholders using a variety of tools (Tableau, Google Data Studio) to provide insight on business performance and to provide post-event analysis ● Produced analytics reports on a weekly, monthly, and quarterly basis ● Developed hypotheses, conducted A/B tests (using Crazy Egg), analyzed results and provided recommendations

Arrow Electronics | May 2016 - May 2017

Digital Marketing Analyst

- Spearheaded a B2B digital marketing strategy that played a central role in lead generation - Optimized PPC, CTR, CPC rates through a variety of analytical calculations and research data which generated a large amount of targeted traffic while minimizing expenditures - Incorporated a variety of social media B2B tools including Facebook, LinkedIn, Google - Created a variety of graphic banners using Photoshop to improve user experience - Consistently maintained a database and managed the entire process of leads -Worked with external providers such as IDC to integrate secondary source data into market and competitive intelligence analytical models for target market specification purposes - Gathered, analyzed, and compared competitor data and pricing to other organizations

My Education

Take a look at my formal education

Bachelor of Mathematics, MathematicsUniversity of Waterloo | 2018
Ontario Secondary School Diploma (with Honours) The Bishop Strachan School | 2013

About Me

Cassandra Tso

I am a graduate of the University of Waterloo, where I received my Bachelor of Mathematics degree (Specializing in Business) in May 2018. I am passionate about data analytics and providing analytical insights that improve experiences!

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