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Senior Commercial Analyst

Yorkshire Purchasing Organization, UK


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Introduction to Python

Analytics strategist, harnessing the power of data for strategic advantage.

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Introduction to ChatGPT


Introduction to Python

My Certifications

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Data Literacy

Data Literacy

Other Certificates

Code Academy Business Metrics with SQL

Google Google Data Analytics Certificate

Microsoft Azure Data Fundamentals

DataCamp Course Completion

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My Work Experience

Where I've interned and worked during my career.

Yorkshire Purchasing Organization (YPO), UK | Aug 2022 - Present

Senior Commercial Analyst

Developing and supporting the commercial operations (sales, marketing, and trading) leadership in leveraging data through forecast models, dashboards, reports automation, and insights. Subject-matter expert on data in the commercial team that liaises with technology and enterprise Datawarehouse teams. ● Developing and managing data and analytics initiatives/projects within the Commercial team. ● Developing dynamics reports and dashboards to support strategic and operational decision making. ● Collaborating with the Business Intelligence & Data team to deepen data and analytics knowledge for commercial growth.
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Lafarge Africa PLC, Nigeria | Oct 2021 - Mar 2022

Head Commercial Planning & Performance

Created and implemented highly effective data and analytics strategies to transform the commercial team in leveraging data and insights through forecast models, dashboards, and reports automation. Collaborated with the business and commercial leadership to ensure focused and effective performance. Led three direct reports of Commercial Data Analyst, Commercial Performance Manager, and Demand Planning and Insights Manager. ● Delivered proactive consultancy about market demand, customer segmentation, and demand planning, as SME in Commercial Data Analytics and Insights. ● Developed and managed Commercial Data Analytics Strategies for delivering single point of truth in data use. ● Accomplished frontline sales growth by 30% over previous year through business transformation in three months.

Lafarge Africa PLC, Nigeria | Sep 2017 - Sep 2021

Country Pricing & Insights Manager

Steered and coached team in grasping strategic and business insights of market trends, competitors, and customers. Advising Regional Head of Sales on market opportunities and initiatives to capture volume and value. Procured and managed weekly micro-market research to deepen market understanding of price and supply. ● Achieved company’s pricing and value objectives by coordinating CEO, CFO, and Commercial Director, as a proactive member of Lafarge Africa Pricing Committee. ● Optimised price and margins by executing significant/crucial pricing initiatives/efforts. ● Achieved $150M+ Earnings Before Interest and Taxes (EBIT) for four years.

MTN Nigeria PLC | May 2009 - Aug 2017

Market Insights Manager/Business Intelligence Manager (VAS)

Developed and maintained analytics-based value optimisation processes for company products and services, including value proposition and campaign management. Created and managed current market intelligence on competition and market evolution for voice, data, and VAS to Digital products. ● Met business objectives of Nigeria's product portfolio by uncovering and interpreting market prospects/possibilities into practical recommendations. ● Promoted sustainability and cost-effectiveness by creating and presenting stories about significance of global best practices for the local market and consequences for the company in monthly meetings. ● Optimised VAS revenue by $1.2M and customer attrition by 5% in six months by executing targeted personalised offers and incremental usage on services.

My Education

Take a look at my formal education

MA in Strategic MarkeingAnglia Ruskin University, UK | 2018
Bsc in StatisticsUniversity of Agriculture, Abeokuta, Nigeria | 2004

About Me


Proven track record of developing new analytics capabilities to improve performance and uncovering/securing lucrative opportunities. Known for promoting sustainable and cost-effective marketing analytics to optimise revenue, customer base, and risks.

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