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Brian Waugh

Brian Waugh

Data Engineer

Ally Financial | Charlotte, North Carolina

Technologies

My Portfolio Highlights

My New Course

Introduction to SQL

My New Course

Introduction to SQL

Forward-thinking and innovative Data Engineer pursuing how to reshape customer journey analytics and data strategy.

My Work

Take a look at my latest work.

course

Understanding Data Engineering

course

Introduction to SQL

course

Intermediate SQL

course

Understanding Data Engineering

DataCamp Course Completion

Take a look at all the courses I’ve completed on DataCamp.

Courses

Introduction to SQL
Intermediate SQL
Joining Data in SQL
Understanding Data Engineering

My Work Experience

Where I've interned and worked during my career.

Ally | Dec 2021 - Present

CX Data Strategy Manager

Lead the establishment of the CX function and department through proficient program management, overseeing the development of CX Measurement Programs, and fostering collaboration across teams to deliver actionable insights and enhance customer experience Develop and execute comprehensive customer experience strategies leveraging data analytics, visualization, and Gen AI applications
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Ally | Jan 2021 - Dec 2021

Sr. Analyst, Digital Analytics

Proactively build insights and utilize web analytics data from various raw data sources to evaluate the effectiveness of traffic building initiatives and outline opportunities to enhance digital experience.

Advia Credit Union | Oct 2019 - Jan 2021

Marketing Research Analyst

Conducting research and analyzing strategy insights using statistical methodologies and studies, I evaluate programs, market potential, competitive intelligence, and industry standards to enhance sales and marketing efforts. My role involves identifying areas of opportunity through research evaluation of the organization's advertising and marketing programs.

SmithGroup | Aug 2017 - Oct 2019

Marketing Coordinator, Strategy & Data Analytics

To improve content and sales opportunities, I utilized data analytics on architecture and engineering project proposal outcomes and surveys. In addition, I project-managed the corporate transition and implementation of a new digital asset platform.

Andy Frain Services | Jan 2015 - Jul 2017

Regional Manager - Recruitment, Sales, & Marketing

Utilized data mining techniques to strategize national advertisements in 45 different markets saving the company over $100,000 in 3 months. Project managed the new company website transition. Rebranded all marketing and sales collateral. Managed over 200 employees as well as all hiring, training programs, and requirements to maintain a successful working environment.

Hand-Crafted Marketing Co. | Sep 2011 - Sep 2016

Freelance Marketer & Graphic Designer

Created and implemented marketing strategies and campaigns for clients including logos, SEO, market research and analysis, Google AdWords, graphic design, and web design.

Andy Frain Services | Sep 2013 - Jan 2015

Business Development & Account Manager

Manage over 150 personnel for various clients and accounts in the Phoenix area. Hired and trained all staff in security, FEMA, and DHS materials to optimize talent and to utilize personnel to create and continue safe and enjoyable events. Assisted in additional startup locations with procurement, recruitment, hiring, training, meeting with clients, developing standard operating procedures, site-specific reference guides, and dot maps. Clients include TopGolf, AT&T Stadium/Dallas Cowboys, and Rutgers University.

Allen Event Center | Apr 2009 - Sep 2012

Senior Event Manager

N/A

My Education

Take a look at my formal education

Master of Science, Business AnalyticsGrand Canyon University | 2020
Bachelor of Science, MarketingGrand Canyon University | 2017

About Me

Brian Waugh

Forward-thinking and innovative Data Engineer in pursuit of reshaping customer journey analytics and data strategy.

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