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Will Harris

Will Harris

Data Scientist

Rich experience in Sports Ticketing and iGaming/Sports Betting strategy | NY, NY

Technologies

My Portfolio Highlights

My New Track

SQL for Business Analysts

My New Course

Data Manipulation with dplyr

Solving Business Challenges through Data

DataCamp Course Completion

Take a look at all the courses I’ve completed on DataCamp.

My Work Experience

Where I've interned and worked during my career.

FEVO, Inc | Dec 2022 - May 2025

Customer Relationship Management Lead

● Led CRM database overhaul that unlocked essential reporting needs and visibility across the organization ● Collaborated with leaders in Sales, Marketing, Product Engineering, and Data teams to drive results in customer growth, retention, and key marketing initiatives tied to the organization’s evolving product capabilities ● Developed and automated leadership reporting solutions, cutting turnaround time and improving decision-making ● Advised C-Suite on customer data strategy, optimizing revenue team efforts with actionable insights
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888 Holdings | Sep 2021 - Dec 2022

CRM Manager

● Spearheaded customer growth, retention, and reactivation efforts for Sports Illustrated Sportsbook US operations ● Led A/B testing and data capture through customer promotions to refine marketing strategies ● Revamped customer reactivation strategy with cross-functional data teams, achieving 25%+ growth ● Coordinated cross-branded player program launches for 3 new US markets, driving revenue growth every launch ● Developed change management processes that streamlined campaign cycles by reducing turnaround time

New York Yankees | Jan 2019 - Sep 2021

Senior Analyst, Business Analytics & CRM Strategy

● Directed custom data analysis projects for ticket sales, integrating new data sources to drive revenue insights ● Crafted a reporting suite that advanced performance evaluation for new leads as well as existing customers ● Advised C-Suite and leadership on the implementation of data strategy to reach all categories of revenue goals ● Replaced daily manual reporting with automated processes, reducing labor effort exponentially while driving KPI growth for leads and sales team performance

New York Yankees | Jan 2017 - Jan 2019

Analyst, CRM & Database Strategy

● Led CRM platform upgrade with data migration to cloud, improving system and reporting performance ● Collaborated on a data warehouse solution, enhancing reporting capabilities for all revenue departments ● Developed cost-benefit analyses for CRM enhancements, leading to increased budget for the department

New York Yankees | Oct 2014 - Jan 2017

Coordinator, CRM & Database Strategy

● Piloted reporting for both pipeline management and customer segmentation, improving data reliability ● Developed data cohesion strategies, consolidating CRM and ticketing data for sales leadership ● Managed CRM onboarding and training for ticket sales staff, elevating system adoption rates

New York Yankees | Dec 2013 - Oct 2014

Sales Associate

N/A

Atlanta Braves | Jan 2013 - Nov 2013

Ticket Sales Representative

N/A

My Education

Take a look at my formal education

Bachelor of Science in  Business Administration and ManagementGeorgetown University McDonough School of Business | 2012
Bachelor of Science in FinanceGeorgetown University McDonough School of Business | 2012

About Me

Will Harris

● Seasoned strategist with 10+ years’ experience in cross-functional leadership, having increased efficiency in data management, reporting efficiency, and CRM usage through targeted operational improvements ● Expert in mapping and optimizing processe

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