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Will Harris

Will Harris

Data Scientist

Rich experience in Sports Ticketing and iGaming/Sports Betting strategy | NY, NY

Technologies

My Portfolio Highlights

My New Track

SQL for Business Analysts

My New Course

Data Manipulation with dplyr

My New Track

SQL for Business Analysts

Solving Business Challenges through Data

DataCamp Course Completion

Take a look at all the courses I’ve completed on DataCamp.

Courses

Intermediate SQL
Introduction to R
Joining Data in SQL
Exploratory Data Analysis in SQL

My Work Experience

Where I've interned and worked during my career.

FEVO, Inc | Dec 2022 - May 2025

Customer Relationship Management Lead

● Led CRM database overhaul that unlocked essential reporting needs and visibility across the organization ● Collaborated with leaders in Sales, Marketing, Product Engineering, and Data teams to drive results in customer growth, retention, and key marketing initiatives tied to the organization’s evolving product capabilities ● Developed and automated leadership reporting solutions, cutting turnaround time and improving decision-making ● Advised C-Suite on customer data strategy, optimizing revenue team efforts with actionable insights
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888 Holdings | Sep 2021 - Dec 2022

CRM Manager

● Spearheaded customer growth, retention, and reactivation efforts for Sports Illustrated Sportsbook US operations ● Led A/B testing and data capture through customer promotions to refine marketing strategies ● Revamped customer reactivation strategy with cross-functional data teams, achieving 25%+ growth ● Coordinated cross-branded player program launches for 3 new US markets, driving revenue growth every launch ● Developed change management processes that streamlined campaign cycles by reducing turnaround time

New York Yankees | Jan 2019 - Sep 2021

Senior Analyst, Business Analytics & CRM Strategy

● Directed custom data analysis projects for ticket sales, integrating new data sources to drive revenue insights ● Crafted a reporting suite that advanced performance evaluation for new leads as well as existing customers ● Advised C-Suite and leadership on the implementation of data strategy to reach all categories of revenue goals ● Replaced daily manual reporting with automated processes, reducing labor effort exponentially while driving KPI growth for leads and sales team performance

New York Yankees | Jan 2017 - Jan 2019

Analyst, CRM & Database Strategy

● Led CRM platform upgrade with data migration to cloud, improving system and reporting performance ● Collaborated on a data warehouse solution, enhancing reporting capabilities for all revenue departments ● Developed cost-benefit analyses for CRM enhancements, leading to increased budget for the department

New York Yankees | Oct 2014 - Jan 2017

Coordinator, CRM & Database Strategy

● Piloted reporting for both pipeline management and customer segmentation, improving data reliability ● Developed data cohesion strategies, consolidating CRM and ticketing data for sales leadership ● Managed CRM onboarding and training for ticket sales staff, elevating system adoption rates

New York Yankees | Dec 2013 - Oct 2014

Sales Associate

N/A

Atlanta Braves | Jan 2013 - Nov 2013

Ticket Sales Representative

N/A

My Education

Take a look at my formal education

Bachelor of Science in  Business Administration and ManagementGeorgetown University McDonough School of Business | 2012
Bachelor of Science in FinanceGeorgetown University McDonough School of Business | 2012

About Me

Will Harris

● Seasoned strategist with 10+ years’ experience in cross-functional leadership, having increased efficiency in data management, reporting efficiency, and CRM usage through targeted operational improvements ● Expert in mapping and optimizing processe

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