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Yailin Fundora Carrasco

Yailin Fundora Carrasco

Data Analyst,

EasyWorkforce Software INC

Technologies

My Portfolio Highlights

My New Project

Introduction to Notebook Projects

My New Course

Introduction to SQL

My New Project

Introduction to Notebook Projects

Data detective, solving mysteries with analytical prowess.

My Work

Take a look at my latest work.

course

Introduction to SQL

course

Intermediate SQL

course

Introduction to SQL

DataCamp Course Completion

Take a look at all the courses I’ve completed on DataCamp.

Courses

Introduction to SQL
Intermediate SQL
Understanding Data Engineering
Data Science for Business

My Work Experience

Where I've interned and worked during my career.

EasyWorkforce Software | Nov 2019 - Present

Data Analyst and Martech

As a workforce management company, our main goal is to help customers to succeed. For that reason, we need to truly understand our customers’ journey and affect in a positive way the experience for each of them. In our Marketing team, led by an excellent and professional manager, these are some of my responsibilities: • Work with Marketing and Technical groups to collect, integrate, organize, and analyze data from various systems to support marketing initiatives • Database management in our Hub/CRM • Extract/Transform/Load and Business Intelligence
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EasyWorkforce Software | Nov 2018 - Nov 2019

Digital Marketing Specialist

Develop SEO and SEM strategies, implement and monitor campaigns Keyword research, development and analysis, identifying and capitalizing on search marketing trends, and messaging key trends and insights Utilize successful bidding strategies and effective keyword management on PPC search engines to hit target acquisition volume goals and efficiency metrics Based on analysis, results and client feedback, continually improve and modify strategies to optimize effectiveness Prepare analytics and ranking reports Maintain maximum effectiveness while adhering to strict deadlines and budgets Keep up-to-date with constantly changing technological and search engine trends, algorithms and ranking factors

UniVista Insurance | May 2015 - Oct 2018

Digital Marketing Specialist

Developed backend-tracking URLs to measure campaign results and determine ROI. Created, implemented, tracked, analyzed and optimized Paid Search and Display campaigns in Google AdWords. Implemented new SEO and SEM strategies, and Google analytics to increase conversion rates. Provided recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with company goals. Strengthened branding initiatives by approving landing pages, monitoring and analyzing performance data, and identifying needed changes and improvements that maximize outreach. Increased revenue by researching and expanding product line to website, and implementing extensive organic SEO.

Centro Nacional de Calidad de Software (CALISOFT) | Sep 2011 - Jan 2015

Software Testing

Was responsible for participating in testing of all designated software applications. Validated functionality, usability and performance of websites and report test results.

My Education

Take a look at my formal education

Data AnalyticsIronhack | 2020
Computer Sciences Universidad de las Ciencias Informáticas | 2011

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