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Zinaida Dvoskina

Zinaida Dvoskina

Marketing Data Analyst educated at Harvard

Technologies

My Work

Take a look at my latest work.

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Introduction to ChatGPT

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Introduction to R

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Introduction to Python

DataCamp Course Completion

Take a look at all the courses I’ve completed on DataCamp.

My Work Experience

Where I've interned and worked during my career.

BE-EDGE | Mar 2022 - Jan 2023

Marketing Analytics Intern

• Signed up 25+ people for BE-EDGE Consult-a-thon™ (event wherein international case consultants collaborate intensively on American case clients' business problems). In WordPress, created 4 landing pages and promoted the event via social media, local influencers, and in-person during gatherings of the target group. • Identified market need for employability services and events for educated foreigners, immigrants, and refugees through surveys, interviews, search trends monitoring, social media mining, online chatter analysis, etc. • Increased productivity of the team by restricting all internal communications from 5 to 2 apps and providing tech support.
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Northeastern DATA Initiative | Jan 2021 - Apr 2021

Member: DATA Initiative Analytics Research Lab at Northeastern University

• Led a team of 6 on a consulting project, wherein applied data-centric analytics methods to the client’s SEO and A/B email campaigns. • Communicated analytics projects to a wider audience. • Delivered analytics workshops.

DobreNoche | Jan 2020 - Feb 2021

Digital Marketing Analyst

• Analyzed the Canadian lingerie market, built a competitors' grid of the 5 closest competitors. • Conducted surveys for segmentation and conjoint analyses, identified the target audience and customer personas. Based on acquired data, executed organic marketing strategy and paid advertising campaigns which together increased the social media audience 6 times. • Created content for Instagram, Facebook, and Pinterest. • Analyzed web performance: set KPIs, connected the website to Google Analytics, created dashboards in Google Data Studio. • Made SEO audit, proposed SEO strategy and website redesign modifications to increase conversions and decrease bounce rates.

Domino's Pizza Russia | Nov 2018 - Jul 2019

Financial Control and Reporting Junior Financial Specialist

• Prepared 1 yearly, 2 quarterly, and 7 monthly financial reports according to IFRS and Russian Accounting Standards. • Prepared 160+ daily managerial reports on labor cost, sales per manager hours, and other KPIs. • Accelerated report preparation 5 times by creating an automated MS Excel template. Prepared a technical brief for developers to automate the reports in PowerBI.

Freelance | Oct 2018 - Jun 2019

Social Media Advertising and Guest Manager

Olmeca Fiesta Muerte William Lawson's New Year Ballantine’s True Music Boiler Room Olmeca Pop-Up Party • Improved local awareness for 3 global liquor brands (Olmeca, William Lawson's, Ballantine's) via large-scale events supported by social media campaigns and influencers, being constrained by a total ban on alcohol advertising. • Performed customer profiling and segmentation, advertised 4 large-scale branded events to the target audience via social media and own network. • Used data-based advertising analytics to improve campaigns. Reported guest registrations, advertising CTR, CPC, ROI, and other KPIs.

Mastercard | Sep 2018 - Nov 2018

Business Development Digital Payments Intern

• Supported Mastercard product development in the fastest-growing electronic payments market. • Managed Masterpass implementation: created a detailed user journey based on electronic payments functionality and regulatory framework; each of the 5+ partners’ UX/UI and brand book.

SIN AGAIN | Oct 2017 - Present

Founder

• Create brand concept and strategy. • Design and produce apparel and merchandise. • Advertise via social media and own network.

GIPSY | Mar 2017 - Aug 2019

Event Marketing Project Manager

Worked with Budweiser during the FIFA Confederations Cup 2017 and World Cup 2018 to improve brand awareness via large-scale events, being constrained by a total ban on alcohol advertising. Worked with Gipsy Club's Art Director: • Digitalized paperwork and eliminated data silos: created a digital floor plan with CRM functionality in Google Sheets, saving 6+ working hours/day. • Performed customer profiling and segmentation, advertised large-scale events to the target audience via social media and own network. • Used data-based advertising analytics to improve campaigns. Reported sales, advertising CTR, CPC, ROI, and other KPIs. • Managed online and at-the-door sales, booking, and VIP guest lists. • Improved brand awareness for the venue's sponsors via producing merchandise, social media advertising, and influencer marketing.

Calzedonia Group | Jan 2016 - Aug 2016

Financial Controlling and Accounting Intern

• Created an automated MS Excel template and prepared 75+ turnover reports for rent calculation. • Analyzed 200+ stock counts, identified surpluses and shortages, adjusted the results. • Urgently recruited 3 interns and conducted their training.

Investment Trade Bank | Jan 2015 - Aug 2015

Banking and Finance Intern

• Conducted detailed market research of mass affluent banking in Russia including 20+ banks and 100+ various criteria which resulted in the development and improvement of competitive VIP banking offerings. • Supported banking products in all of the bank's businesses. 1. Retail Banking 2. Corporate Business Development 3. Private Banking & Mass Affluent 4. Small Business Development 5. Credit Operations 6. Financial Institutions and International Business 7. Resource Management 8. Cooperation with Military-industrial Enterprises 9. Planning and Management Accounting

My Education

Take a look at my formal education

Bootcamp in Business Intelligence AnalystPracticum USA | 2023
Graduate Certificate in Marketing Management and Digital StrategyHarvard Extension School | 2022
Master of Science - MS in Business AnalyticsD'Amore-McKim School of Business at Northeastern University | 2021
Graduate Certificate in Business AdministrationD'Amore-McKim School of Business at Northeastern University | 2020
Bachelor of Science - BSc in Banking and FinanceUniversity of London under academic direction of London School of Economics | 2018
Bachelor of Science - BSc in EconomicsInternational College of Economics and Finance at Moscow Higher School of Economics | 2018

About Me

Zinaida Dvoskina

Marketing Data Analyst educated at Harvard | Python, R, SQL, MS Excel, Tableau | inspired to contribute to my favorite brands via data-based marketing

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