Standardised the value chain and a processes map that included all the products and services of the organisation. Developed and implemented a process standardisation plan and monitored its execution. Standardised 37 operating procedures for products. Optimised processes for the development of digital products. Provided recommendations to senior management to reduce non-conformities during the development of products and services.

Maven Road | Sep 2018 - Jan 2022

Product Manager

Led an Online Reputation Management Service Developed upselling and cross-selling proposals with other products offered by the company. Carried out UX Research. Develop strategic partnerships with partners to consolidate market intelligence. Managed 35 projects. Trained 8 information analysts in qualitative research methods. Created quality standards, procedures, and instructions for the content management team.

Instituto Nacional de Pesca del Ecuador | Jun 2018 - Sep 2018

Research Associate

Wrote 1 socio-economic report for fishing pre-projects. Applied for government funding for the institution.

Carat | Oct 2013 - Oct 2015

Media Planner

Executed an advertising budget of 2 million dollars annually. Planned, procured, and audited media advertising campaigns.

SANTOS CMI | Apr 2013 - Aug 2013

Communications Officer

Set a communications strategy for the SANTOS CMI brand in Latin America. Published corporate articles in different specialised publications. Acted as the Interim Communication Head of SANTOS CMI.

Factory Creative Studio | Jan 2012 - Apr 2012

Account Manager Assistant

Established relationships with international clients such as Sony Pictures Europe. Supported the development of communication strategies for international clients in cost management, budgeting, and billing. Analysed advertising activity for clients. Supported the software development team and the creative team.

My Education

Take a look at my formal education

Master of Arts - MA, Digital CurationKing's College London | 2017

Master of Arts - MA, Digital CurationHumboldt-Universität zu Berlin | 2017

Licenciatura, Relaciones públicas, publicidad y comunicación aplicadaUniversitat Autònoma de Barcelona | 2011

About Me

Marketing Specialist with experience in media planning looking to delve into the data analytics world. I am interested in exploratory data manipulation and analysis to craft data stories.

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