Begin your journey into Data Science! Even if you've never written a line of code in your life, you'll be able to follow this course and witness the power of Python to perform Data Science. You'll use data to solve the mystery of Bayes, the kidnapped Golden Retriever, and along the way you'll become familiar with basic Python syntax and popular Data Science modules like Matplotlib (for charts and graphs) and pandas (for tabular data).

Dive into data science using Python and learn how to effectively analyze and visualize your data. No coding experience or skills needed.

Dive into data science using Python and learn how to effectively analyze and visualize your data using Pandas and Matplotlib. No coding experience needed.

Introduction to Data Science in Python

pandas is the world's most popular Python library, used for everything from data manipulation to data analysis. In this course, you'll learn how to manipulate DataFrames, as you extract, filter, and transform real-world datasets for analysis. Using pandas you’ll explore all the core data science concepts. Using real-world data, including Walmart sales figures and global temperature time series, you’ll learn how to import, clean, calculate statistics, and create visualizations—using pandas to add to the power of Python!

Use the world’s most popular Python data science package to manipulate data and calculate summary statistics.

Data Manipulation with pandas

It's time to push forward and develop your Python chops even further. There are tons of fantastic functions in Python and its library ecosystem. However, as a data scientist, you'll constantly need to write your own functions to solve problems that are dictated by your data. You will learn the art of function writing in this first Python Data Science Toolbox course. You'll come out of this course being able to write your very own custom functions, complete with multiple parameters and multiple return values, along with default arguments and variable-length arguments. You'll gain insight into scoping in Python and be able to write lambda functions and handle errors in your function writing practice. And you'll wrap up each chapter by using your new skills to write functions that analyze Twitter DataFrames.

Learn the art of writing your own functions in Python, as well as key concepts like scoping and error handling.

Python Data Science Toolbox (Part 1)

The ability to produce meaningful and beautiful data visualizations is an essential part of your skill set as a data scientist. This course, the first R data visualization tutorial in the series, introduces you to the principles of good visualizations and the grammar of graphics plotting concepts implemented in the ggplot2 package. ggplot2 has become the go-to tool for flexible and professional plots in R. Here, we’ll examine the first three essential layers for making a plot - Data, Aesthetics and Geometries. By the end of the course you will be able to make complex exploratory plots.

Learn to produce meaningful and beautiful data visualizations with ggplot2 by understanding the grammar of graphics.

Introduction to Data Visualization with ggplot2

Take your Tableau skills up a notch with advanced analytics and visualizations. In this course, you’ll learn how to create detail-rich map visualizations, configure date and time fields to show trends over time, and extend your data using Calculated Fields. You’ll also apply your new skills to complete a customer analytics case study. Through hands-on activities, you’ll learn how to create bins, customize filters and interactions, and apply quick table calculations. Finally, you’ll learn power user techniques, including how to slice and dice data and apply dynamic sets and groups—bringing you one step closer to being Tableau Desktop Specialist certification-ready.

Take your Tableau skills up a notch with advanced analytics and visualizations.

Analyzing Data in Tableau

Cluster analysis is a powerful toolkit in the data science workbench. It is used to find groups of observations (clusters) that share similar characteristics. These similarities can inform all kinds of business decisions; for example, in marketing, it is used to identify distinct groups of customers for which advertisements can be tailored. In this course, you will learn about two commonly used clustering methods - hierarchical clustering and k-means clustering. You won't just learn how to use these methods, you'll build a strong intuition for how they work and how to interpret their results. You'll develop this intuition by exploring three different datasets&#58; soccer player positions, wholesale customer spending data, and longitudinal occupational wage data.

Develop a strong intuition for how hierarchical and k-means clustering work and learn how to apply them to extract insights from your data. 

Cluster Analysis in R

A good proportion of the data out there in the real world is inherently spatial. From the population recorded in the national census, to every shop in your neighborhood, the majority of datasets have a location aspect that you can exploit to make the most of what they have to offer. This course will show you how to integrate spatial data into your Python Data Science workflow. You will learn how to interact with, manipulate and augment real-world data using their geographic dimension. You will learn to read tabular spatial data in the most common formats (e.g. GeoJSON, shapefile, geopackage) and visualize them in maps. You will then combine different sources using their location as the bridge that puts them in relation to each other. And, by the end of the course, you will be able to understand what makes geographic data unique, allowing you to transform and repurpose them in different contexts.

This course will show you how to integrate spatial data into your Python Data Science workflow. 

Working with Geospatial Data in Python

There has never been a better time to use R for spatial analysis! The sf package has made working with vector data in R a breeze and the raster package provides a set of powerful and intuitive tools to work gridded data like satellite imagery. Instead of the painful process of performing your spatial analysis in GIS systems like ArcGIS or QGIS and then shuffling your results into another system for analysis, you can move your entire spatial analysis workflow into R. In this course you will learn why the sf package is rapidly taking over spatial analysis in R. You will read in spatial data, manipulate vectors using the dplyr package and learn how to work with coordinate reference systems. You'll also learn how to perform geoprocessing of vectors including buffering, spatial joins, computing intersections, simplifying and measuring distance. With rasters, you will aggregate, reclassify, crop, mask, and extract. The last chapter of the course is devoted to showing you how to make maps in R with the ggplot2 and tmap packages and performing a fun mini-analysis that brings together all your new skills.

Analyze spatial data using the sf and raster packages. 

Learn how to work with vector data in R using the SF package. You'll learn how to perform geoprocessing of vectors like buffering, spatial joins, and more

Spatial Analysis with sf and raster in R

In this introduction to R course, you'll master the basics of this widely used open source language&mdash;including vectors, factors, lists, and data frames. With the coding skills you'll gain in this course, you'll be ready to undertake your own data analysis in R. There are millions of R users worldwide, cementing it as a leading programming language in statistics and data science. More and more organizations are using R, so begin your coding journey in one of DataCamp's most popular courses today!

Master the basics of data analysis by manipulating common data structures such as vectors, matrices, and data frames.

DataCamp's Into to R training course teaches you how to use R programming for data science at your own pace with video tutorials & interactive challenges.

Introduction to R Online

Introduction to R

Python is a general-purpose programming language that is becoming ever more popular for data science. Companies worldwide are using Python to harvest insights from their data and gain a competitive edge. Unlike other Python tutorials, this course focuses on Python specifically for data science. In our Introduction to Python course, you’ll learn about powerful ways to store and manipulate data, and helpful data science tools to begin conducting your own analyses. Start DataCamp’s online Python curriculum now.

Master the basics of data analysis in Python. Expand your skillset by learning scientific computing with NumPy.

Discover how to use Python for data science, learning about the ways to store and manipulate data in the environment to begin conducting your own analyses.

Introduction to Python

It is estimated that over 70% of potentially usable business information is unstructured, often in the form of text data. Text mining provides a collection of techniques that allows us to derive actionable insights from unstructured data. In this course, we explore the basics of text mining using the bag of words method. The first three chapters introduce a variety of essential topics for analyzing and visualizing text data. The final chapter allows you to apply everything you've learned in a real-world case study to extract insights from employee reviews of two major tech companies.

Learn the bag of words technique for text mining with R.

Discover the basics of text mining using the bag of words method and a variety of other essential topics for analyzing and visualizing text data in R.

Text Mining with Bag-of-Words in R

As a data scientist, you will need to clean data, wrangle and munge it, visualize it, build predictive models, and interpret these models. Before you can do so, however, you will need to know how to get data into Python. In this course, you'll learn the many ways to import data into Python: from flat files such as .txt and .csv; from files native to other software such as Excel spreadsheets, Stata, SAS, and MATLAB files; and from relational databases such as SQLite and PostgreSQL.

Learn to import data into Python from various sources, such as Excel, SQL, SAS and right from the web.

You'll learn the many ways to read data into Python: from flat files such as CSVs to Excel spreadsheets and relational databases in SQLite & PostgreSQL.

Introduction to Importing Data in Python

When your dataset is represented as a table or a database, it's difficult to observe much about it beyond its size and the types of variables it contains. In this course, you'll learn how to use graphical and numerical techniques to begin uncovering the structure of your data. Which variables suggest interesting relationships? Which observations are unusual? By the end of the course, you'll be able to answer these questions and more, while generating graphics that are both insightful and beautiful.

Learn how to use graphical and numerical techniques to begin uncovering the structure of your data.

Learn how to use graphical and numerical techniques for exploratory data analysis while generating insightful and beautiful graphics in R.

Exploratory Data Analysis in R

In this course, you will become an expert in fitting ARIMA models to time series data using R.  First, you will explore the nature of time series data using the tools in the R stats package.  Next, you learn how to fit various ARMA models to simulated data (where you will know the correct model) using the R package astsa.  Once you have mastered the basics, you will learn how to fit integrated ARMA models, or ARIMA models to various real data sets. You will learn how to check the validity of an ARIMA model and you will learn how to forecast time series data.  Finally, you will learn how to fit ARIMA models to seasonal data, including forecasting using the astsa package.

Become an expert in fitting ARIMA (autoregressive integrated moving average) models to time series data using R.

In this course, you will become an expert in fitting ARIMA models to time series data using R, from fitting to simulated data and seasonal data to using astsa.

ARIMA Models in R

Where should you buy a house to get the most value for your money? Your first step might be to make a map, but spatial analysis in R can be intimidating because of the complicated objects the data often live in.This course will introduce you to spatial data by starting with objects you already know about, data frames, before introducing you to the special objects from the sp and raster packages used to represent spatial data for analysis in R. You'll learn to read, explore, and manipulate these objects with the big payoff of being able to use the tmap package to make maps.By the end of the course you will have made maps of property sales in a small town, populations of the countries of the world, the distribution of people in the North East of the USA, and median income in the neighborhoods of New York City.

Learn to read, explore, and manipulate spatial data then use your skills to create informative maps using R.

Visualizing Geospatial Data in R

In this course you'll take your skills with simple linear regression to the next level. By learning multiple and logistic regression techniques you will gain the skills to model and predict both numeric and categorical outcomes using multiple input variables. You'll also learn how to fit, visualize, and interpret these models. Then you'll apply your skills to learn about Italian restaurants in New York City!

In this course you'll learn to add multiple variables to linear models and to use logistic regression for classification.

Multiple and Logistic Regression in R

In this course, you'll learn natural language processing (NLP) basics, such as how to identify and separate words, how to extract topics in a text, and how to build your own fake news classifier. You'll also learn how to use basic libraries such as NLTK, alongside libraries which utilize deep learning to solve common NLP problems. This course will give you the foundation to process and parse text as you move forward in your Python learning.

Learn fundamental natural language processing techniques using Python and how to apply them to extract insights from real-world text data.

Learn fundamental natural language processing (NLP) techniques using Python and how to apply them to extract insights from real-world text data in Python.

Introduction to Natural Language Processing in Python

The Unix command line has survived and thrived for almost 50 years because it lets people do complex things with just a few keystrokes. Sometimes called "the universal glue of programming," it helps users combine existing programs in new ways, automate repetitive tasks, and run programs on clusters and clouds that may be halfway around the world. This course will introduce its key elements and show you how to use them efficiently.

The Unix command line helps users combine existing programs in new ways, automate repetitive tasks, and run programs on clusters and clouds. 

Discover the Unix command line and how to use it to combine existing programs, automate repetitive tasks, and run programs on clusters and clouds in Shell.

Introduction to Shell

This is your chance to dive into the worlds of marketing and business analytics using R. Day by day, there are a multitude of decisions that companies have to face. With the help of statistical models, you're going to be able to support the business decision-making process based on data, not your gut feeling. Let us show you what a great impact statistical modeling can have on the performance of businesses. You're going to learn about and apply strategies to communicate your results and help them make a difference.

In this course you'll learn how to use data science for several common marketing tasks.

Machine Learning for Marketing Analytics in R

In this course you'll learn all about using linear classifiers, specifically logistic regression and support vector machines, with scikit-learn. Once you've learned how to apply these methods, you'll dive into the ideas behind them and find out what really makes them tick. At the end of this course you'll know how to train, test, and tune these linear classifiers in Python. You'll also have a conceptual foundation for understanding many other machine learning algorithms.

In this course you will learn the details of linear classifiers like logistic regression and SVM.

Linear Classifiers in Python

People make choices everyday. They choose products like orange juice or a car, decide who to vote for, and choose how to get to work. Marketers, retailers, product designers, political scientists, transportation planners, sociologists, and many others want to understand what drives these choices. Choice models predict what people will choose as a function of the features of the options available and can be used to make important product design decisions. This course will teach you how to organize choice data, estimate choice models in R and present findings. This course covers both analyses of observed real-world choices and the survey-based approach called conjoint analysis.

Learn to analyze and model customer choice data in R.

Find out how to build hierarchical choice models and use choice modeling in R to predict what choices customers will make after being exposed to marketing.

Choice Modeling for Marketing in R

As a data scientist, you will often find yourself working with non-numerical data, such as job titles, survey responses, or demographic information. R has a special way of representing them, called factors, and this course will help you master working with them using the tidyverse package forcats. We’ll also work with other tidyverse packages, including ggplot2, dplyr, stringr, and tidyr and use real world datasets, such as the fivethirtyeight flight dataset and Kaggle’s State of Data Science and ML Survey. Following this course, you’ll be able to identify and manipulate factor variables, quickly and efficiently visualize your data, and effectively communicate your results. Get ready to categorize!

Get ready to categorize! In this course,  you will work with non-numerical data, such as job titles or survey responses, using the Tidyverse landscape.

Categorical Data in the Tidyverse

Working with large quantities of data in spreadsheets can be difficult and time-consuming. Have you ever wished there was a quick and efficient way to organize and evaluate your data within seconds? Pivot Tables are your answer! In this course we will explore the world of Pivot Tables within Google Sheets, and learn how to quickly organize thousands of datapoints with just a few clicks of the mouse. We will analyze the Average rainfall across multiple US cities, the Top 10 of the Fortune Global 500, and a selection of Films released between 2010 and 2016. You will learn techniques such as sorting, subtotaling, and filtering your data using these real world examples. By the end of the course, you will be able to create your own custom pivot tables with datasets of any size!

Explore the world of Pivot Tables within Google Sheets, and learn how to quickly organize thousands of data points with just a few clicks of the mouse.

Pivot Tables in Spreadsheets

From social media to product reviews, text is an increasingly important type of data across applications, including marketing analytics. In many instances, text is replacing other forms of unstructured data due to how inexpensive and current it is. However, to take advantage of everything that text has to offer, you need to know how to think about, clean, summarize, and model text. In this course, you will use the latest tidy tools to quickly and easily get started with text. You will learn how to wrangle and visualize text, perform sentiment analysis, and run and interpret topic models.

Analyze text data in R using the tidy framework.

Find out how to analyze text data using the tidy framework in R. You'll learn to perform sentiment analysis, topic modeling and wrangle and visualize text.

Introduction to Text Analysis in R

One of the biggest challenges when studying data science technical skills is understanding how those skills and concepts translate into real jobs. Whether you're looking to level up in your marketing job by incorporating Python and pandas or you're trying to get a handle on what kinds of work a data scientist in a marketing organization might do, this course is a great match for you. We'll practice translating common business questions into measurable outcomes, including "How did this campaign perform?", "Which channel is referring the most subscribers?", "Why is a particular channel underperforming?" and more using a fake marketing dataset based on the data of an online subscription business. This course will build on Python and pandas fundamentals, such as merging/slicing datasets, groupby(), correcting data types and visualizing results using matplotlib.

Build up your pandas skills and answer marketing questions by merging, slicing, visualizing, and more!

Analyzing Marketing Campaigns with pandas

Last time you were at the supermarket, what was in your shopping basket? Was there a connection between the products you purchased, like spaghetti and tomatoes or ham and pineapple? Whether online or offline, retailers use information from millions of customer’s baskets to analyze associations between items and extract insights using association rules.

To help you quantify the degree of association between items you’ll use market basket analysis to uncover unseen connections and visualize relevant and insightful rules. You’ll then get to practice what you’ve learned on a movie dataset, as you predict which movies are watched together to create personalized movie recommendations for users.

Explore association rules in market basket analysis with R by analyzing retail data and creating movie recommendations. 

Market basket analysis in R

Market Basket Analysis in R

This ggplot2 course builds on your knowledge from the introductory course to produce meaningful explanatory plots. Statistics will be calculated on the fly and you’ll see how Coordinates and Facets aid in communication. You’ll also explore details of data visualization best practices with ggplot2 to help make sure you have a sound understanding of what works and why. By the end of the course, you’ll have all the tools needed to make a custom plotting function to explore a large data set, combining statistics and excellent visuals.

Learn to use facets, coordinate systems and statistics in ggplot2 to create meaningful explanatory plots.

Intermediate Data Visualization with ggplot2

What do Amazon product recommendations and Netflix movie suggestions have in common? They both rely on Market Basket Analysis, which is a powerful tool for translating vast amounts of customer transaction and viewing data into simple rules for product promotion and recommendation. In this course, you’ll learn how to perform Market Basket Analysis using the Apriori algorithm, standard and custom metrics, association rules, aggregation and pruning, and visualization. You’ll then reinforce your new skills through interactive exercises, building recommendations for a small grocery store, a library, an e-book seller, a novelty gift retailer, and a movie streaming service. In the process, you’ll uncover hidden insights to improve recommendations for customers.

Explore association rules in market basket analysis with Python by bookstore data and creating movie recommendations.

Market Basket Analysis in Python

Take your reporting skills to the next level with Tableau’s built-in statistical functions. Using drag and drop analytics, you'll learn how to perform univariate and bivariate exploratory data analysis and create regression models to spot hidden trends. Working with real-world datasets, you’ll also use machine learning techniques such as clustering and forecasting. It’s time to dig deeper into your data!

Take your reporting skills to the next level with Tableau’s built-in statistical functions.

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