I lead H+K's data analytics specialism for the agency across the UAE and the rest of the Middle East, which includes behavioral science and all of our research, insights, campaign measurement and reporting activities. We leverage data to uncover strategic insights that will help shape communications strategies and we use data to evaluate the true impact that our campaigns had on our clients' brand and target audience across owned, earned, shared and paid channels. 2022 Large Agency of the Year 2021 Best Use of Data Analytics (silver)

Ogilvy | Sep 2021 - Feb 2022

Senior Strategist, Data

As an integrated part of the Strategy team, my role was to leverage data to shape strategic insights for local, regional and global brand campaigns. 2021 Singapore Agency of the Year.

Hill+Knowlton Strategies | Sep 2019 - Aug 2021

Data Analytics Manager, Asia

I supported our agency teams with research, insights, campaign measurement and reporting activities for new business and existing clients. Those areas included primary and secondary research, audience mapping, social listening, digital/website audits, coverage analysis, multi-channel reporting and dashboarding.

Taksu Digital | Dec 2017 - Apr 2019

Digital Strategist

Responsible for managing the planning, execution and reporting of clients' campaigns across channels, coordinating internal & external resources of creative and technical resources and leading business development activities in Hong Kong.

WeAreAspire | Apr 2017 - Oct 2017

Talent Consultant | Digital & Data

360 Talent Consultant responsible for the entire recruitment process from business development to candidate placement. I was part of the digital + data recruitment practice with a strong focus on placing digital marketing, analytics and data science candidates in multi-industry global clients.

Ethan Partners | Global Executive Search | Oct 2015 - Mar 2017

Executive Search Consultant

Responsible for sourcing, screening, interviewing and placing executive level candidates across tech, product, management, finance, operations and marketing roles. Clients were VC-funded global fast-growing internet start-ups looking to strengthen their existing presence or expand in new markets.

My Education

Take a look at my formal education

Full Stack Web Development Bootcamp, Computer Science · (AprilLe Wagon | 2019

Master of Science (M.S.), International BusinessHult International Business School | 2015

Bachelor of Science (BS), International Business, Management and MarketingUniversity of Tampa | 2014

Associate of Science (A.S.), International BusinessSKEMA Business School | 2011

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