
Churn is when a customer stops doing business or ends a relationship with a company. It’s a common problem across a variety of industries, from telecommunications to cable TV to SaaS, and a company that can predict churn can take proactive action to retain valuable customers and get ahead of the competition.  This course will provide you a roadmap to create your own customer churn models. You’ll learn how to explore and visualize your data, prepare it for modeling, make predictions using machine learning, and communicate important, actionable insights to stakeholders. By the end of the course, you’ll become comfortable using the pandas library for data analysis and the scikit-learn library for machine learning.

Learn how to use Python to analyze customer churn and build a model to predict it.

Marketing Analytics: Predicting Customer Churn in Python

Python is a general-purpose programming language that is becoming ever more popular for data science. Companies worldwide are using Python to harvest insights from their data and gain a competitive edge. Unlike other Python tutorials, this course focuses on Python specifically for data science. In our Introduction to Python course, you’ll learn about powerful ways to store and manipulate data, and helpful data science tools to begin conducting your own analyses. Start DataCamp’s online Python curriculum now.

Master the basics of data analysis in Python. Expand your skillset by learning scientific computing with NumPy.

Discover how to use Python for data science, learning about the ways to store and manipulate data in the environment to begin conducting your own analyses.

Introduction to Python

In this second Python Data Science Toolbox course, you'll continue to build your Python data science skills. First, you'll learn about iterators, objects you have already encountered in the context of for loops. You'll then learn about list comprehensions, which are extremely handy tools for all data scientists working in Python. You'll end the course by working through a case study in which you'll apply all the techniques you learned in both parts of this course.

Continue to build your modern Data Science skills by learning about iterators and list comprehensions.

Python Data Science Toolbox (Part 2)

It's time to push forward and develop your Python chops even further. There are tons of fantastic functions in Python and its library ecosystem. However, as a data scientist, you'll constantly need to write your own functions to solve problems that are dictated by your data. You will learn the art of function writing in this first Python Data Science Toolbox course. You'll come out of this course being able to write your very own custom functions, complete with multiple parameters and multiple return values, along with default arguments and variable-length arguments. You'll gain insight into scoping in Python and be able to write lambda functions and handle errors in your function writing practice. And you'll wrap up each chapter by using your new skills to write functions that analyze Twitter DataFrames.

Learn the art of writing your own functions in Python, as well as key concepts like scoping and error handling.

Python Data Science Toolbox (Part 1)

Deep learning is the machine learning technique behind the most exciting capabilities in diverse areas like robotics, natural language processing, image recognition, and artificial intelligence, including the famous AlphaGo. In this course, you'll gain hands-on, practical knowledge of how to use deep learning with Keras 2.0, the latest version of a cutting-edge library for deep learning in Python.

Learn the fundamentals of neural networks and how to build deep learning models using Keras 2.0.

Discover how you can use deep learning to run natural language processing, image recognition, and artificial intelligence with Python package, Keras 2.0.

Introduction to Deep Learning in Python

The most successful companies today are the ones that know their customers so well that they can anticipate their needs.
Customer analytics and in particular A/B Testing are crucial parts of
leveraging quantitative know-how to help make business decisions that generate value. This course
 covers the ins and outs of how to use Python to
 analyze customer behavior and business trends as well as how to create, run,
 and analyze A/B tests to make proactive, data-driven business decisions.

Learn how to use Python to create, run, and analyze A/B tests to make proactive business decisions.

Customer Analytics and A/B Testing in Python

In Financial Forecasting in Python, you will step into the role of CFO and learn how to advise a board of directors on key metrics while building a financial forecast, the basics of income statements and balance sheets, and cleaning messy financial data. During the course, you will examine real-life datasets from Netflix, Tesla, and Ford, using the pandas package. Following the course, you will be able to calculate financial metrics, work with assumptions and variances, and build your own forecast in Python!

Step into the role of CFO and learn how to advise a board of directors on key metrics while building a financial forecast.

Learn how to clean messy financial data, calculate financial metrics, work with assumptions and variances, and build your own financial forecast in Python.

Financial Forecasting in Python

The ability to efficiently work with big datasets and extract valuable information is an indispensable tool for every aspiring data scientist. When working with a small amount of data, we often don’t realize how slow code execution can be. This course will build on your knowledge of Python and the pandas library and introduce you to efficient built-in pandas functions to perform tasks faster. Pandas’ built-in functions allow you to tackle the simplest tasks, like targeting specific entries and features from the data, to the most complex tasks, like applying functions on groups of entries, much faster than Python's usual methods. By the end of this course, you will be able to apply a function to data based on a feature value, iterate through big datasets rapidly, and manipulate data belonging to different groups efficiently. You will apply these methods on a variety of real-world datasets, such as poker hands or restaurant tips.

Learn efficient techniques in pandas to optimize your Python code.

Writing Efficient Code with pandas

Before you can analyze data, you first have to acquire it. This course teaches you how to build pipelines to import data kept in common storage formats. You’ll use pandas, a major Python library for analytics, to get data from a variety of sources, from spreadsheets of survey responses, to a database of public service requests, to an API for a popular review site. Along the way, you’ll learn how to fine-tune imports to get only what you need and to address issues like incorrect data types. Finally, you’ll assemble a custom dataset from a mix of sources.

Learn to acquire data from common file formats and systems such as CSV files, spreadsheets, JSON, SQL databases, and APIs.

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