Tableau is a widely used business intelligence (BI) and analytics software trusted by companies like Amazon, Experian, and Unilever to explore, visualize, and securely share data in the form of Workbooks and Dashboards. With its user-friendly drag-and-drop functionality it can be used by everyone to quickly clean, analyze, and visualize your team’s data.

You’ll learn how to navigate Tableau’s interface and connect and present data using easy-to-understand visualizations. By the end of this training, you’ll have the skills you need to confidently explore Tableau and build impactful data dashboards. Let’s dive in.

Get started with Tableau, a widely used business intelligence (BI) and analytics software to explore, visualize, and securely share data.

Learn to navigate Tableau’s interface, connect and present data, and build easy-to-understand visualizations to build impactful dashboards for business.

Introduction to Tableau

There’s a lot more to Microsoft Excel than SUM and COUNT. Companies and institutions around the world use Excel’s powerful functions to efficiently transform mountains of raw data into clear insights, and now you can too.

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In this course, you’ll develop employable analyst skills as you learn how to use time-saving keyboard shortcuts, convert and clean data types including text, times and dates, and build impressive logic functions and conditional aggregations. Through hands-on practice, you’ll learn over 35 new Excel functions, including CONCATENATE, VLOOKUP, and AVERAGEIF(S), and work with real-world Kickstarter data as you use your new-found Excel skills to analyze what makes a successful project.

Discover time-saving shortcuts in Excel to help you convert and clean your data. You will learn 35+ new Excel functions including CONCAT, VLOOKUP, and more.

Data Analysis in Excel

This beginner-level introduction to machine learning covers four of the most common classification algorithms. You will come away with a basic understanding of how each algorithm approaches a learning task, as well as learn the R functions needed to apply these tools to your own work.

In this course you will learn the basics of machine learning for classification.

Supervised Learning in R: Classification

In this finance-oriented introduction to R, you will learn essential data structures such as lists and data frames and have the chance to apply that knowledge to real-world financial examples. By the end of the course, you will be comfortable with the basics of manipulating your data to perform financial analysis in R.

Learn essential data structures such as lists and data frames and apply that knowledge directly to financial examples.

Learn the essential data structures, including lists and data frames and have the chance to apply that knowledge directly to financial examples using R.

Intro to R for Finance

Introduction to R for Finance

If you enjoyed the Introduction to R for Finance course, then you will love Intermediate R for Finance. Here, you will first learn the basics about how dates work in R, an important skill for the rest of the course. Your next step will be to explore the world of if statements, loops, and functions. These are powerful ideas that are essential to any financial data scientist's toolkit. Finally, we will spend some time working with the family of apply functions as a vectorized alternative to loops. And of course, all examples will be finance related! Enjoy!

Learn about how dates work in R, and explore the world of if statements, loops, and functions using financial examples.

Learn about how dates work in R, and explore the world of if statements, loops, and functions. You'll practice this knowledge using financial examples.

Intermediate R for Finance

From social media to product reviews, text is an increasingly important type of data across applications, including marketing analytics. In many instances, text is replacing other forms of unstructured data due to how inexpensive and current it is. However, to take advantage of everything that text has to offer, you need to know how to think about, clean, summarize, and model text. In this course, you will use the latest tidy tools to quickly and easily get started with text. You will learn how to wrangle and visualize text, perform sentiment analysis, and run and interpret topic models.

Analyze text data in R using the tidy framework.

Find out how to analyze text data using the tidy framework in R. You'll learn to perform sentiment analysis, topic modeling and wrangle and visualize text.

Introduction to Text Analysis in R

In this course you'll learn how to work with and visualize network data. You'll use the <code>igraph</code> package to create networks from edgelists and adjacency matrices. You'll also learn how to plot networks and their attributes. Then, you'll learn how to identify important vertices using measures like betweenness and degree. Next, this course covers network structures, including triangles and cliques. Next, you'll learn how to identify special relationships between vertices, using metrics like assortativity. Finally, you'll see how to create interactive network plots using threejs.

In this course you'll learn to analyze and visualize network data with the igraph package.

Network Analysis in R

This is your chance to dive into the worlds of marketing and business analytics using R. Day by day, there are a multitude of decisions that companies have to face. With the help of statistical models, you're going to be able to support the business decision-making process based on data, not your gut feeling. Let us show you what a great impact statistical modeling can have on the performance of businesses. You're going to learn about and apply strategies to communicate your results and help them make a difference.

In this course you'll learn how to use data science for several common marketing tasks.

Machine Learning for Marketing Analytics in R

If you've ever wanted to understand more about social networks, information networks, or even the neural networks of our brains, then you need to know network science! It will demonstrate network analysis using several R packages, including dplyr, ggplot2, igraph, ggraph as well as visNetwork. You will take on the role of Interpol Analyst and investigate the terrorist network behind the Madrid train bombing in 2004. Following the course, you will be able to analyse any network with basic centrality and similarity measures and create beautiful and interactive network visualizations.

Learn how to analyze and visualize network data in the R programming language using the tidyverse approach.

Network Analysis in the Tidyverse

In this course, you will learn to perform state-of-the art predictive analytics using networked data in R.  The aim of network analytics is to predict to which class a network node belongs, such as churner or not, fraudster or not, defaulter or not, etc.  To accomplish this, we discuss how to leverage information from the network and its underlying structure in a predictive way.  More specifically, we introduce the idea of featurization such that network features can be added to non-network features as such boosting the performance of any resulting analytical model.  In this course, you will use the igraph package to generate and label a network of customers in a churn setting and learn about the foundations of network learning. Then, you will learn about homophily, dyadicity and heterophilicty, and how these can be used to get key exploratory insights in your network. Next, you will use the functionality of the igraph package to compute various network features to calculate both node-centric as well as neighbor based network features.  Furthermore, you will use the Google PageRank algorithm to compute network features and empirically validate their predictive power. Finally, we teach you how to generate a flat dataset from the network and analyze it using logistic regression and random forests.

Learn to predict labels of nodes in networks using network learning and by extracting descriptive features from the network

Predictive Analytics using Networked Data in R

Now that you're familiar with the basics of network analysis it's time to see how to apply those concepts to large real-world data sets. You'll work through three different case studies, each building on your previous work. These case studies are working with the kinds of data you'll see in both academic and industry settings. We'll explore some of the computational and visualization challenges you'll face and how to overcome them. Your knowledge of igraph will continue to grow, but we'll also leverage other visualization libraries that will help you bring your visualizations to the web.

Apply fundamental concepts in network analysis to large real-world datasets in 4 different case studies.

Case Studies: Network Analysis in R

People make choices everyday. They choose products like orange juice or a car, decide who to vote for, and choose how to get to work. Marketers, retailers, product designers, political scientists, transportation planners, sociologists, and many others want to understand what drives these choices. Choice models predict what people will choose as a function of the features of the options available and can be used to make important product design decisions. This course will teach you how to organize choice data, estimate choice models in R and present findings. This course covers both analyses of observed real-world choices and the survey-based approach called conjoint analysis.

Learn to analyze and model customer choice data in R.

Find out how to build hierarchical choice models and use choice modeling in R to predict what choices customers will make after being exposed to marketing.

Choice Modeling for Marketing in R

Almost every company collects digital information as part of their marketing campaigns and uses it to improve their marketing tactics. Data scientists are often tasked with using this information to develop statistical models that enable marketing professionals to see if their actions are paying off. In this course, you will learn how to uncover patterns of marketing actions and customer reactions by building simple models of market response. In particular, you will learn how to quantify the impact of marketing variables, such as price and different promotional tactics, using aggregate sales and individual-level choice data.

Learn to build simple models of market response to increase the effectiveness of your marketing plans.

Building Response Models in R

If you're familiar with the basics of the R programming languages and are looking to learn common statistical models used in marketing, then this track is for you! 

Learn common statistical models used in marketing.

with R

Marketing Analytics

Networks appear in lots of places in today's world. From social media to organizational charts to transportation, they can be visualized and analyzed using R. This track shows you how.

From social media to organizational charts to transportation, they can be visualized and analyzed using R. Learn more here!

Learn how to visualize and analyze network data in R, using igraph and other visualization libraries.

Network Analysis

Python is a general-purpose programming language that is becoming ever more popular for data science. Companies worldwide are using Python to harvest insights from their data and gain a competitive edge. Unlike other Python tutorials, this course focuses on Python specifically for data science. In our Introduction to Python course, you’ll learn about powerful ways to store and manipulate data, and helpful data science tools to begin conducting your own analyses. Start DataCamp’s online Python curriculum now.

Master the basics of data analysis in Python. Expand your skillset by learning scientific computing with NumPy.

Discover how to use Python for data science, learning about the ways to store and manipulate data in the environment to begin conducting your own analyses.

Introduction to Python

The role of a data scientist is to turn raw data into actionable insights. Much of the world's raw data—from electronic medical records to customer transaction histories—lives in organized collections of tables called relational databases. To be an effective data scientist, you must know how to wrangle and extract data from these databases using a language called SQL . This course teaches syntax in SQL shared by many types of databases, such as PostgreSQL, MySQL, SQL Server, and Oracle. This course teaches you everything you need to know to begin working with databases today!

Master the basics of querying tables in relational databases such as MySQL, SQL Server, and PostgreSQL.

Learn the basics of syntax in SQL, how to extract and wrangle data, and use querying tables in relational databases like MySQL, SQL Server, and PostgreSQL.

Introduction to SQL

From a machine learning perspective, regression is the task of predicting numerical outcomes from various inputs. In this course, you'll learn about different regression models, how to train these models in R, how to evaluate the models you train and use them to make predictions.

In this course you will learn how to predict future events using linear regression, generalized additive models, random forests, and xgboost.

Supervised Learning in R: Regression

Monitoring the evolution of traded assets is key in finance. In this course, you will learn how to build a graphical dashboard with spreadsheets to track the performance of financial securities. You will focus on historical prices and dividends of the hypothetical stock ABC. You will learn how to visualize its prices, how to measure essential reward and risk indicators, and see if your investment in ABC outperformed a benchmark index. At the end of the course, you should be able to use spreadsheets to build great monitoring tools used by traders and financial analysts in their day-to-day business life!

Learn how to build a graphical dashboard with spreadsheets to track the performance of financial securities.

Learn how you can build a graphical dashboard with spreadsheets to monitor the performance of financial securities used by traders and financial analysts.

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