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Dominika Zachová

Project Manager

Volis INT

Technologies

Insights whisperer, uncovering hidden gems in the vast realm of information.

DataCamp Course Completion

Take a look at all the courses I’ve completed on DataCamp.

Courses

Introduction to Python

GitHub Concepts

Courses

Introduction to Python

GitHub Concepts

My Work Experience

Where I've interned and worked during my career.

Starmedia | Feb 2022 - Jan 2024

Account Manager

Responsible for managing and overseeing more than 20x campaigns from scratch via execution to post-evaluation Overseeing all aspects of campaign implementation, including creative development, media planning, and performance analysis. Analyzed market trends, consumer behavior, and competitor strategies to tailor advertising strategies and optimize campaign performance Collaborated with creative, performance, and production agencies and other stakeholders to refine campaign strategies across diverse industries, driving towards exceeding KPIs and enhancing positive brand impact Participated in the development of comprehensive offline and online media plans, ensuring alignment with campaign objectives and KPIs Communicating campaign proposals, updates, and results effectively to clients and internal teams through persuasive presentations and clear, concise communication Collaborated with local and international brands - H&M, Nissan, Fiat Chrysler Automobiles, Olympic Casino, KFC, CORWIN, and more. Fostered a collaborative work environment and motivated project teams, leading to a 14% improvement in team productivity Surpassed registration projections for a newly launched product in the highly competitive gaming industry, achieving a remarkable 21% increase within just three months of its introduction Increased Follower database by an impressive 36%, amplifying brand reach and engagement

MUW Saatchi & Saatchi | Jan 2021 - Jan 2022

Account Manager

Led a team of 5x talented professionals, fostering collaboration and cohesion to concept, develop, and design promotional marketing materials Responsibility for coordination of the whole content development process (Production, postproduction). Ensure all digital campaign content meets brand standards and complies with regulatory guidelines Coordinated end-to-end wide range of projects from different business areas, overseeing timelines, resources, and budgets for multiple creative campaigns simultaneously Collaborated closely with cross-functional teams, including designers, copywriters, and marketing experts, ensuring seamless project execution aligned with client objectives. Built successful project plans covering objectives, resources, and staffing to meet campaign schedules and running Finding insights for the campaigns to achieve and raise awareness of the campaign purpose. In charge of social media for Jameson Slovakia, Stredoslovenská energetika, ČSOB Finančná skupina, Železničná spoločnosť Slovensko. Demonstrated a 20% improvement in campaign effectiveness by producing content and spots that generated higher engagement metrics, such as increased website traffic or social media interactions.

VOLIS International | Jan 2019 - Jan 2021

Account Manager

leveraging data to optimize ongoing and future campaigns Implemented SEM, SEO, social media, content marketing, and e-mail marketing initiatives across META, Google, and other digital channels Managed and coordinated the execution of performance campaigns ensuring alignment with client objectives and KPIs Oversaw campaign lifecycles, from ideation to execution, optimizing strategies for maximum ROI and efficient resource allocation Monitored campaign performance metrics, conducted analyses, and implemented data-driven insights to continuously enhance campaign effectiveness Increased the size of the client's database by 10% in 6 months Successfully managed, grew, and maintained over 20 accounts

Grand Hotel River Park, a Luxury Collection Hotel | Jan 2018 - Jan 2019

Junior digital marketing specialist

Increased Facebook page followers by 30% by creating content for special offers, etc... Created effective email marketing campaigns that garnered high open and clickthrough rates (over 15% open and over 2% click) Managing hotel and restaurant websites, social media (Facebook, Instagram, Youtube, Tripadvisor, etc) Communication, receiving tasks, and reporting to the Digital Field Marketing Manager of Eastern Europe Leading marketing trainer, task delegation, and control of fulfillment Email marketing: creating and distributing newsletters Creating content for special offers, internal and external marketing channels Distribution of actual promotions through internal and external marketing channels

ManpowerGroup | Sep 2017 - Sep 2018

Junior Recruiter and consultant

N/A

Vail Resorts | Jan 2018 - Jan 2018

Customer Care Assistant

During three years (2016 - 2018) I participated in the program Work & Travel program in the USA. I transitioned from Housekeeper to Hostess and Waitress at restaurants in Breckenridge, CO. My primary responsibilities involved warmly welcoming guests and tending to their needs, managing seating arrangements, and overseeing smooth restaurant operations. I ensured a seamless dining experience by monitoring and optimizing guest flow while promptly addressing inquiries and requests. This experience significantly enhanced my customer care and communication skills and boosted my English proficiency. Juggling two 12-hour jobs, I consistently approached challenges with a positive attitude, prioritizing top-notch customer service in a dynamic work environment.

ui42 - digital partner | Sep 2017 - Jan 2018

eCommerce (Intern)

Effectively communicated with Slovak and Czech e-shops, nurturing partnerships and fostering business relationships with key companies. Actively participated in managing the Mastersgate Summit 2018, showcasing strong organizational skills and contributing to successful event coordination. Developed and implemented widget campaigns across diverse business areas, consistently increasing client sales by an impressive average of 14%. Managed Search Engine Marketing (SEM) accounts encompassing Google Ads and Facebook Ads, executed SEO initiatives, and contributed to micro-site design and content creation.

My Education

Take a look at my formal education

Inženýr (Ing.), Marketing and trade managementEkonomická univerzita v Bratislave | 2018

Bachelor's degree, Business in a trade and tourismEkonomická univerzita v Bratislave | 2016

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