Learn Data Skills
Dominik Ornat

Dominik Ornat

Analytics Manager

Flinty.pl

Technologies

My Portfolio Highlights

My New Track

R Programmer

My New Course

Introduction to R

My New Track

R Programmer

Insights conductor, orchestrating a symphony of knowledge from data streams.

My Work

Take a look at my latest work.

course

Introduction to the Tidyverse

course

Introduction to R

course

Intermediate R

course

Introduction to the Tidyverse

DataCamp Course Completion

Take a look at all the courses I’ve completed on DataCamp.

Courses

Introduction to Power BI
Introduction to R
Introduction to Tableau
Introduction to the Tidyverse

My Work Experience

Where I've interned and worked during my career.

Grupa Eurocash | Jun 2023 - Present

Senior Market Insights Manager

reporting to CDO (06.2023-09.2023 to Eurocash Group CEO), delegating to the Team of 11 Key responsibilities: Enabling data-driven decisions culture as part of EC DNA Enabling analytical community: standardizing methodology & taxonomy, centralizing data sources, insights @ zero duplication, leveraging best practice Weekly reporting (presentations) of market context to Board Members, quarterly to Supervisory Board Central function synergizing Reporting, Customer Intelligence, Category Intelligence and Research Key achievements: Single point of truth for market context reporting to Board Members; tools roadmaps execution as per aligned ambition Re-defining scope / methodology of reports (interdependencies, relevance, actionability, simplicity) and optimising tech (automation, pbix) Re-defining approach to store universe mapping, profiling prospects, propensity models Re-defining approach to category analytics with self-service tools, deep dives, expert support for data monetization Re-defining approach to knowledge management with automated platform to provide instant insights from all available research sources
Show More

CMR (Centrum Monitorowania Rynku) | Nov 2019 - May 2023

Business Partnership & Analytics Manager

(FMCG Retail analytics company with data from over 1.5 bln transactions annually) reporting to General Manager; delegating to the Team of 3 Analysts and Py / Tableau/Power BI developer; multifunctional management roles Key responsibilities: Building partnership with top tier customers (incl. nicotine, CSD, mobile, OTC). Leading analytics agenda for key customers. Driving new market occasions / portfolio extension. Partner for retail chains category experts. New business development. Re-visiting processes and driving reporting automation (R, Py , VBA, project manager for data warehouse optimisation). Key achievements: Strong positive feedbacks from key partners on optimised service depth and quality of insights / storytelling. Track of consistent double digit % sales growth YoY, record results (individual and team). Speed to market - "always first to report" approach - first for new categories , market alerts , contextualization to enhance customer bonding. Reporting back-end optimised (95% of reports automated) to save up to 70% of total team workload.

BIC | Jul 2017 - May 2019

Business Development & Marketing Manager Poland & Baltics

reporting to General Manager Poland & Baltics; member of Poland & Baltics Management Team directly delegating to Business Development Manager and 3 (Senior) Product Managers (Team of 10) Key responsibilities: Driving synergy between BD and Marketing in insights / strategy / programs / plan / tactics development and ROI evaluation. Re-visiting commercial processes (forecasting/business planning, information management). Supporting re-approach of route to market for all categories. Key achievements: CAGR double digit topline growth at disciplined GP%. Leader position in Stationery and Lighters, strong challenger in Shavers. Built multi-functional healthy growth oriented team of 10+. Re-defined routes to market, incl. specialised stores (data science tools, audit, tests, optimisation).

BIC | Jul 2015 - Jun 2017

Marketing Manager Poland & Baltics

Management Team directly delegating to 3 Product Managers (Team of 5) Re-visiting strategy for all categories. Influencing senior stakeholders on new communication approach / concepts / programs for all categories. Translating consumer engagement programs to full trade plan (DPSM, monitoring). Change leader of break-through route to market approach for Lighters. Re-organized Marketing Team to maximize cross-category synergy and growth. Consistent healthy double-digit Y2Y growth.

BIC | Oct 2014 - Jun 2015

Senior Product Manager Lighters & Shavers Poland & Baltics

reporting to Marketing Manager Poland & Baltics; delegating to 1 Junior Product Manager Re-defined local Shavers strategy shifting focus from trade investment into communication and in-store visibility. Achieved record ever shares leveraging locally developed communication concept, maximizing ROI. Introduced local communication concept on Lighters to support re-designed route to market, justifying premium positioning. High customers engagement. Record ever results.

British American Tobacco | Apr 2014 - Sep 2014

Senior Brand Manager VFM & OTP

reporting to Head of Brands; delegating to 2 Brand Activation Managers and 1 Brand Performance Manager Shaped and aligned on segments strategy with internal stakeholders, defining winning portfolio, shaping activation platform for focus brands. Achieved record ever Pall Mall share. Re-defined local Vogue strategy. Co-shaped local approach to Product Strategy, budget optimized and faster to insights. Influenced re-definition of cross-functional way of working to maximize performance.

British American Tobacco | Jul 2013 - Apr 2014

(Senior) Brand Manager Premium & WER

N/A

Kimberly-Clark | Nov 2012 - Jul 2013

Category Manager (Sales) - Bath Tissue

reporting to Category Development Team Leader Poland; Responsible for category strategy development and building indispensable partnership with customers. Designed and implemented trade support planning process across company (business monitoring and future business risk mitigation per customer).

Kimberly-Clark | Nov 2011 - Oct 2012

Senior Brand Manager - Huggies Infant Care

reporting to Marketing Manager CE; delegating to 1 Junior BM and 1 Assistant Full responsibility for Huggies Diapers and Wet Wipes, awarded for Building Trust across Sales organization and Winning Consistently. Turned around diapers business, managed variables and mitigated uncontrollables at all P&L levels. Introduced new communication platform, Integrated Marketing Plan, launched digital marketing. Strong Wet Wipes growth dynamics (record high levels in all channels).

Kimberly-Clark | Dec 2007 - Oct 2011

Brand Manager - Velvet / Huggies CC

reporting to Marketing Manager CE Full responsibility for Huggies Little Swimmers, Little Walkers and DryNites, awarded for Building Trust across Sales organization. Created strong long-term Integrated Marketing Plan / new communication platform, aligned with European team. Achieved over 50% HLS growth and tripled DryNites business. Full responsibility for Velvet Bath Tissue and Kitchen Towels, incl. shaping consumer & trade promo plan in alignment with Sales. European multi-functional team member. Responsible for local ATL and NPD. Innovations awarded Product of the Year. Charity event awarded Best Commercial Event in Poland in 2009 and Guinness World Record. Co-operation with ATL/BTL/Media/Packaging agencies. Achieved record market leader shares in both categories. The only branded player growing in BT.

PZ Cussons Polska | Nov 2003 - Nov 2007

Brand Manager - Luksja / E

Leveraged B-brand concept in merging with Luksja to deliver strong incremental, achieving volume leadership in Personal Care category. All new concepts awarded (Cosmopolitan, Uroda, Glamour, Shape). Almost doubled shares in key categories: bar soaps, liquid soaps, shower gels within 2 years.

Beiersdorf | Jun 2001 - Sep 2002

Marketing / YPP

Preparation and co-negotiations of AC Nielsen and IMS Health contracts. Analytical support for Nielsen databases in all categories.

My Education

Take a look at my formal education

PG, Data engineering - Big DataSGH Warsaw School of Economics | 2019
PG, Advanced business analytics techniques / SAS InstituteUniwersytet Ekonomiczny w Poznaniu | 2016
Executive education - Leading Teams / Managing diversity to achieve greater performanceIE Business School | 2012
International Business (Marketing)European-University Viadrina | 2003
MSc, International Business (Marketing)Uniwersytet Ekonomiczny w Poznaniu | 2003

Powered by

  • Work
  • Courses
  • Experience
  • Education
  • Create Your Data Portfolio for Free