Beta

Erica Araripe

BI Manager

Jellyfish

Technologies

My Portfolio Highlights

My New Course

Introduction to Tableau

My New Course

Introduction to Python

My New Course

Introduction to Tableau

My Work

Take a look at my latest work.

course

Introduction to Tableau

course

Introduction to Python

course

Introduction to Tableau

DataCamp Course Completion

Take a look at all the courses I’ve completed on DataCamp.

Courses

Introduction to Python

Introduction to Tableau

Courses

Introduction to Python

Introduction to Tableau

My Work Experience

Where I've interned and worked during my career.

Jellyfish | Nov 2022 - Present

Business Intelligence Manager

- Responsible for monitoring the daily ETL routines, with a hands on approach on assuring data quality and integrity for our clients - Responsible for assuring a data-based approach to marketing planning/ decision making process through constant collaboration with various departments, such as marketing and product engineering, to align Martech initiatives with the client's growth strategy - Conduction of in-depth analysis of large datasets and creation of data visualization solutions in order to propose reliable insights to improve client's marketing strategies - Stakeholder management (internal and external), focusing on ensuring SLA compliance and quality of all deliveries through clear and direct (over)communication

Pipefy | Jan 2021 - Nov 2022

Sales Ops Data Analyst

- Implementation, monitoring and analysis of key indicators related to sales operations - Creation of strategic reports and dashboards in order to facilitate data-driven decision making process across several operational areas - Deep dive analyses on all stages of the sales process (acquisition, retention and expansion), aiming on constant improvement and growth - Proactive research on market benchmarks and business insights with the purpose of constant process improvement

Fusiona | Jul 2018 - Jan 2020

Marketing Data Analyst

- Responsible for data analysis, visualization and reporting, focusing on digital performance, lead generation and conversion rate optimization (CRO) - Analysis of historical data and KPIs in order to deliver insights and recommendations for use in refining the client's marketing strategies - Experience managing and measuring the results of digital marketing campaigns on different platforms such as Google Ads and Facebook - Optimization of User Experience journey through data analysis, A/B testing and market/trend research

IBM | May 2016 - Jul 2018

Senior Sales Operations Analyst

- End-to-end management of the sales cycle, from credit pre-approvals to the issuance of the contract and its subsequent invoicing to the customer - Database management through the input and analysis of key customer information, in order to support the creation of better financing proposals for the client and supporting their decision making - Preparation and reporting of monthly/quarterly sales forecasts for the board of managers and financial directors

IBM | May 2014 - May 2016

Financing Operations Analyst

- Responsible for the the reception of contracts and ensuring that the documentation for the processing and invoicing of such contracts are correct - Input of contractual information in the database, also performing the updating and quality control of the data processed by the whole financing area

IBM | Jan 2011 - Mar 2013

Contract Analyst

N/A

My Education

Take a look at my formal education

Diploma, FinanceUniversidad de Chile | 2016

Extension Course, Project ManagementInstituto Brasileiro de Mercado de Capitais | 2013

Bachelor's degree, International Relations and EconomicsPontifícia Universidade Católica do Rio de Janeiro | 2013

About Me

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