Responsible for shaping data & analytics managed service business and craft digital, organic, paid advertising communications and creative strategy for AWS specialty staffing solution. Develop content narrative for marketing around data & analytics managed services through campaign execution, strategic direction, media planning, creative development, and market research. Research and evaluate new markets and channels to acquire prospects and create new opportunity. Create growth marketing roadmap to increase revenue quarterly. Product development, competitor analysis, business strategy. Work closely with the Sales Team to understand the market and craft fully integrated marketing initiatives with a focus on new customer acquisition and retention. Deliver measurable impact through Digital Marketing, Creative Campaigning and growth efforts

Aspire Systems | Nov 2015 - Oct 2021

Digital Marketing Manager

1. Responsible for improving digital marketing contribution and provide full support for creating qualified opportunities, customer acquisition and generate revenue. 2. Develop digital plans for sustained new user engagement with key audiences. 3. Create and manage customer data infrastructure for full-fledged business goal and targeted KPI 4. Create and manage Identity management to track all leads and prospects behavior 5. Monitor and measure data analysis and behavior of leads and prospects for better segmentation and improving funnel growth. 6. Managed and support for the complete implementation of Oracle Eloqua marketing automation 7. Help team for campaign launch and lead nurturing through marketing automation 8. Proposed and manage account based marketing for marketing team to improve pipeline growth 9. Help and support team to run campaigns through self-serving DSP 10. Paved way for inbound marketing strategy and helped the team for organic growth of marketing qualified leads 11. Take responsibility of primary budgeting on tools, technology and resources. 12. Manages day to day relationships with all senior marketers relating to design and deploying content marketing and digital marketing strategy 13. Manage and help 12+ team members and monitor for smooth flow of all digital marketing practices. 14. Mentor, supervise, evaluate and set clear achievable objectives for team members. 15. Provide direction and support to digital marketing team for effective usage of tools and technology 16. Play a vital role in providing continuous digital marketing support for products and services 17. Proactively plan and maintain digital marketing team structures for continuous support

Sobha Developers Ltd. | May 2013 - Oct 2015

Asst Manager (Performance Marketing)

I have worked as an Asst Manager for Digital Marketing in Sobha Developers Pvt Ltd company in Chennai, one of the most reputed real estate firm in India. I took care of entire gamut of online marketing , starting from strategy inception, budgeting, execution, monitoring and analysis for quality lead generation. My day to day tasks was 1. Run and monitor relevant campaigns in Google adwords for sufficient lead generation. 2. Scheduling email marketing using strategically procured database from both inside and outside medium. 3. Driving traffic to the micro sites and landing page through SEO (search engine optimization). 4. Execute and monitor display advertising campaigns through DSP (demand side platform), SSP (supply side platform) and DoubleClick. 5. Involve in briefing and conceptualizing creative supporting materials for display advertising from creative agencies. 6. Run and handle campaigns from direct publisher inventories like TOI (Times of India), Yahoo Properties etc. 7. Finally analyze the CPA (cost per acquisition) and achieve desired ROI (return of investment) from suitable digital medium source.

Sybrant technologies (SEZ) Private Limited | Nov 2011 - Apr 2013

Sr. Social Media and Search Engine Analyst

As a Sr. Social media and search engine analyst at Sybrant Technologies, I create and manage search engine and social media strategy for the brand and deliver service related information in relevant social platforms. I manage and optimize the site for the user to experience better social search by clubbing both search engine and social media action points. My responsibilities were also includes to drive traffic to the site through inbound marketing by placing reliable content strategies across the site and generate leads that meets client’s business goals. Major responsibilities Improve and build a company's online presence and brand awareness through use of social media networks, social media campaigns and blogs post. I Lead and manage Search Engine and social media campaign strategy, planning, execution and maintain the company's presence on social media sites, which include Facebook, Twitter, Pinterest, Drupal blog. I monitor and measure social media in Hootsuite and Tweetdeck. Help creating marketing content and progressively used marketing content for link earning (e.g. info-graphics, blog post, visual charts etc). Evaluate social media results on a daily basis based on the deployed marketing content strategy.

Own Company | Jan 2011 - Oct 2011

Professional Blogger and Social Media Professional - Self Employed

subject and enjoyed implementing Web 2.0 technologies and social media strategy for my blog. I have streamlined the content marketing strategy for my blog and made it as one of the top product review blogs in UK. I have spent time on product and market analysis to improve the blog viewer-ship. Studying target audience, implementing search engine optimization and being an Affiliate are the important role. I have also played the role of webmaster which gave me the experience on Wordpress implementation, hosting, database management and Openx Ad server (selling ad space to relevant advertisers for my blog).

Carotechs India Pvt Ltd | Oct 2009 - Dec 2010

Search Engine and Social Media Analyst

I have worked as Search Engine Optimization and Social Media Analyst for more than a year in an E-commerce based company. Performed On page and off page optimization for couple of E-commerce websites targeting European and middle East audience. Increasing the site visitors, designing landing page and generating leads for email marketing are the important role played. I also maintained the brand communications and site reputation through social media networks and launched few social media campaigns to encourage users to engage with the brand.

VAC media Pvt Ltd | Feb 2008 - Apr 2009

SEO analyst and website moderator

I have worked as Search Engine Optimization Analyst and a Website Moderator for more than a year in VAC Media an UK based affiliate marketing web company. I learned and deployed product analysis, online marketing strategy and optimized the user experience for various Affiliate marketing websites. I also handled start up projects that requires project management skills.

365 Media Pvt Ltd | Nov 2006 - Dec 2007

Internet Research Analyst

I have worked as Internet research analyst (scrutinizing corporate status and updating the information in the corporate database for directory creation) for one and half years. I also worked as executive for consumer goods in an International call centre for one year before joining UK based Web Company.

Akarsh Advertising Agency | Jun 2005 - Sep 2006

Sr. Advertising Executive

• Ad Space sales and marketing for Print and Radio. • Client servicing and client management. • Help to create ad copies and other marketing communications for brands.

Sasi adverting agency | Sep 2003 - Feb 2005

Advertising Executive

• Client servicing and client account management • Product launches Print, Radio and TV. • Handling marketing communications for brands.

My Education

Take a look at my formal education

Post Graduate Programme in advertising and communications, Advertising and CommunicationsPSG Institute of Management, Coimbatore | 2002

B.S.c Graduation, Chemistry, Physics, MathematicsN.G.M College, Coimbatore | 2001

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