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Papa Macoumba FALL

Papa Macoumba FALL

Head of CVM, Analytics & Reporting

Free Senegal | DAKAR, SENEGAL

Technologies

My Portfolio Highlights

My New Course

Introduction to Python

My New Track

Data Analyst

My New Course

Introduction to Python

Insights curator, unlocking the power of data for strategic advantage.

My Work

Take a look at my latest work.

course

Introduction to R

course

Introduction to Python

course

Intermediate Python

course

Introduction to R

My Certifications

These are the industry credentials that I’ve earned.

Other Certificates

Datacamp Data Scientist with R Track

BI BRAINZ Master BI Data Storytelling

DataCamp Course Completion

Take a look at all the courses I’ve completed on DataCamp.

Courses

Introduction to Python
Introduction to R
Intermediate Python
Python Data Science Toolbox (Part 1)

My Work Experience

Where I've interned and worked during my career.

Free au Sénégal | Mar 2022 - Present

Head Of CVM, Reporting & Analytics

N/A

Expresso | Dec 2019 - Feb 2022

Manager, CVM & Analytics

N/A

Millicom (Tigo) | Dec 2018 - Nov 2019

Customer Value and Segment Manager

N/A

Millicom (Tigo) | Apr 2018 - Nov 2018

Customer Lifecycle Value Management Supervisor

- Understand patterns and identify possible commonalities among users with similar usage behaviour. - Build a thorough understanding of different customer segments (Customer journey, usage behaviours…) - Implement & monitor various campaigns based on inputs from stackholders - Ensure consistency between campaigns and targeted customer segments - Ensure the right communication channels are used to maximize campaigns ROI. - Measure efficiency of the different campaigns and advise on any changes required for optimization - Constant business objectives tracking in terms of churn, revenues, profitability and usage - Provide timely reports and automated dashboard to track performance of the different campaigns - Coordinate the implementation of the various components to deliver against Segments strategy in conjunction all product stackholders - Manage all new initiatives targeting the Business segment to ensure successful and timely implementation
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Millicom (Tigo) | Oct 2016 - Mar 2018

CLVM and YOUTH Segment Specialist

Focus on Mass, CLVM and Youth Segment: - Managing end to end customer lifecycle and journey for service adoption, revenue extraction, and retention through contextual marketing campaigns - Develop and continuously enhance micro subscriber segmentation as basis of action - Enhance new and innovative ways of customer interaction with subscribers - Continue & enhanced the journey of existing (and acquired) subscribers based on their segment, lifecycle stage, and behavior. - Integrated proposition that cater end to end customer journey by involving CLVM in every initiatives/services/products. - Coordinate in daily basis with other business leaders (mainly acquisition and sales region’s) to identify potential opportunities or challenges that need to be tackled. Keywords: Data mining, Subscriber journey, engaging customer interaction, proactive adoption, revenue extraction, and retention, customer segmentation, Youth Program.

Millicom (Tigo) | Jun 2014 - Sep 2016

Business Analyst Datamining and Segmentation

Statistics Data mining Data visualization and communication Data munging Data Extraction Sofware Engeniring Reporting Clustering and Segmentation

NYSE Euronext | Jun 2013 - Dec 2013

Intern - Data Analyst

<> Analysis and Reporting performance on the trading platform - Develop Summary report on the engines performance and the status of the trading platform. - Send automatically those reports to ours different clients. - Set up Status alert for the different Engines on the trading platform. - Conception of Reporting Tools. <> Statistics Analysis - Extraction and data analysis - Asses the capacity of engines - Analyse latency issues - Establish Performance and Capacity Statistics - Investigation Of Market Data - Statistics Modelling

My Education

Take a look at my formal education

Specialist postgraduate diploma, Computer science, Statistics and Numerical ModellingUniversité Claude Bernard Lyon 1 | 2013
Bachelor's degree, MathsUniversité de Bourgogne | 2011
DEUG, Mathematics and PhysicsUniversité de Bourgogne | 2009

About Me

Papa Macoumba FALL

I'm a Marketing Analytics specialist with more than 9 years of experience in telco mainly area on customer management and reporting across three countries. I’m a passionate about farming and Soccer.

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