Beta

Prajwala Rai

Director

Ipsos

My Work Experience

Where I've interned and worked during my career.

The Cumin Culinary Brands | Aug 2021 - Jan 2022

Brand Marketing Consultant

Collaborated with core team at The Cumin Club, The Cumin Bowl to build out marketing strategy for the brands - identify key consumer personas, tailor social/email campaigns to address consumer needs.

MMA (Marketing Management Analytics) | Mar 2020 - Present

Director

N/A

MMA (Marketing Management Analytics) | Jan 2020 - Feb 2020

Senior Manager

N/A

Ipsos MORI | Dec 2018 - Dec 2019

Senior Manager, Marketing Analytics (MMA)

N/A

MMA (Marketing Management Analytics) | Sep 2016 - Dec 2018

Senior Manager

N/A

Peanut Butter | Jan 2018 - Mar 2018

Intern - Sales strategy

Developed sales playbook to promote 'Student debt assistance' for small- medium businesses in the healthcare domain. Identified prospect customers, introduced services offered and built awareness and generated a pipeline of qualified customers.

Tovala | Sep 2017 - Dec 2017

Marketing Intern

Consulted on on improving their digital marketing strategy, by developing target personas, leveraging web analytics to re-wire content strategy for the website, email and social channels

Mu Sigma Inc. | Jul 2015 - Aug 2016

Engagement Manager

N/A

Mu Sigma Inc. | Nov 2012 - Jun 2015

Associate

Successfully managed business relations from client location, being the primary point of contact in a global delivery model. Primary responsibilities involving understanding business requirements ,translating them into an analytic problem solving framework and leading an offshore team to provide consumable analytical insight for client partners. For a leading apparel retailer, - Solved fundamental challenges of retailers viz. brand positioning, inventory optimization, localized product assortment strategies by integrating math, science and technology - Supported HR organization to gauge and act upon employee attrition - Drove the need to understand product life cycles in the dynamic industry, enabling better product introduction and exit strategies For a regional bank, - Responsible for driving profitable strategic changes in branch consolidation, relocation - Designed customer targeting framework to identify next best product offering, based on existing product holding and behavior

Mu Sigma Inc. | Jan 2012 - Oct 2012

Senior Business Analyst

For a large pharma-retailer, - Developed sales driver models for Market Strategy & Planning group, to determine sales drivers for top grossing departments, thus enabling revenue forecasting for the same - Developed marketing mix models to evaluate performance of marketing spend, by assessing effectiveness of various media channels, impact of media flight strategy, macro-economic factors In other initiatives, mentored company trainees to acquire SAS and other analytical skills.

Mu Sigma Inc. | Oct 2010 - Jan 2012

Business Analyst

For a large pharma-retailer, improved supply chain inefficiencies by - Developing algorithm to alert stores for operational inefficiencies including on shelf and back-room inventory management - Re-designed process for quantifying lost sales caused by poor demand planning and inventory maintainence

My Education

Take a look at my formal education

Master of Business Administration (MBA), Strategy, MarketingThe University of Chicago Booth School of Business | 2018

B.E, Electronics and CommunicationsVisvesvaraya Technological University | 2010

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