As a Campaign Manager at Walmart Connect, I envision, plan, and execute innovative campaigns that reach and influence millions of customers across digital channels. I leverage my expertise in content marketing, SEO, SEM, email marketing, and video content creation to deliver engaging and relevant messages that drive awareness, conversions, and loyalty for Walmart Connect and its partners. - Building and delivering media plans for new client opportunities using strategic insights and best practices to introduce new clients to the marketplace and scale their marketing efforts. - Partnering closely with internal teams including account management, sales, and advanced analytics to define metrics and measure success of campaigns using internal analytics. - Demonstrating diligence, attention to detail and adherence to Walmart Connect’s best practices throughout the full digital campaign life cycle (from pre-sale to post-sale). - Managing the day-to-day campaign maintenance, including internal and external questions regarding accurate campaign implementation, pacing and the performance of various campaigns

DISH Network | Oct 2021 - Sep 2022

Marketing Lead

Envision, plan, and execute innovative full-funnel marketing strategies to acquire customers, launch new products, and strengthen DISH Networks wireless ambitions. Presently executing campaigns across digital channels including paid search, display, social, and email. Regularly meet with executives to provide reporting, recommendations, and strategic direction. Optimize marketing campaigns, adjusting messaging, creative, targeting, bidding, etc. based on testing and performance. • Develop metrics and insight-driven reports to assess and monitor performance against marketing objectives and budget. • Work with various marketing experts to implement full funnel direct-to- consumer strategies in digital tactics including search, programmatic, and paid social. • Devise and conduct A/B testing to determine best practices across digital tactics and websites. • Determine and document best practices across various direct-to-consumer channels. • Write briefs inspiring agencies to develop compelling and effective digital creative. • Build new marketing landing pages to support acquisition campaigns. • Optimize Search Engine Optimization (SEO) efforts across the website and work with key partners on strategy development.

GoodBulb | Nov 2020 - Oct 2021

Product Marketing Manager

Increased our sales pipeline and prospects by developing product positioning, value propositions, and messaging that resonates with our audience. Created product-centric collateral such as emails, blog posts, webinars, product videos, and sales sheets that inform and win audiences to deliver meaningful revenue. Frequently assisted in product naming backed by market research, competitive insights, and customer insights. Collaboratively supported product launch planning, orchestration, and execution for online and retail sales. • Led our go-to-market strategy and execution for all products, partnering with cross-functional teams including sales, marketing, and customer success. • Supervised product category performance to identify and improve underperforming products and categories. • Owned product messaging and positioning for our entire product catalog that differentiates GoodBulb and speaks to our customers by understanding customer needs. • Developed and communicated marketing plans, campaign results, and project recommendations to leadership. • Developed compelling product-centric content for prospective and existing customers including emails, blog posts, webinars, product videos, and sales sheets. • Utilized marketing analytics to build the necessary dashboards/ instrumentation for tracking Key Performance Indicators (KPIs). • Ensured creative marketing materials undergo regular review and adhere to brand guidelines. • Performed frequent site audits to optimize our website, Product Detail Pages (PDPs), and the checkout experience. • Utilized site audit tools such as Google Analytics (GA), Google Search Console (GSC), and Ubersuggest to improve Search Engine Optimization (SEO) performance. • Managed the merchandising calendar to accurately schedule website content and organize support for digital marketing efforts. • Conducted frequent market and buyer research to drive the development of campaign strategies including demand creation and reputation building.

Borrowed Bucks Roadhouse | Oct 2018 - Dec 2020

Assistant General Manager

N/A

Borrowed Bucks Roadhouse | Jul 2018 - Feb 2020

Bartender

N/A

The Spectrum Newspaper, North Dakota State Univeristy | Aug 2017 - Oct 2018

Social Media Marketing Lead

engagement by working across our reporters, photographers, Chief of Staff, Business Leads, and Retail Advertising teams. Crafted a compelling social media marketing strategy that increased our brand awareness and readership engagement. Built out media dashboards and reporting to identify social media trends and insights. Ran experiments to identify and recommend promising social media channels for accelerated growth. Upheld the highest creative standards, ensuring our brand voice was maintained through all creative and messaging across all our social channels. • Strategically planned and executed paid social media ads on Facebook, Instagram, and Snapchat based on our goals and audience. • Achieved a 5.89% CTR across Facebook Ads compared to a 0.90% Facebook average. • Developed comprehensive social media campaigns with a focus on growth and trends. • Analyzed and monitored social media campaigns using social insights, Google Analytics (GA), and HootSuite reporting tools. • Implemented tracking metrics for newspaper stands and built performance dashboards. • Built comprehensive weekly and monthly reports for our internal marketing team. • Developed benchmark criteria to measure the effectiveness of social media campaigns and implement improvements. • Generated customer personas by employing surveys that focused targeting efforts. • Collaborated with the Chief of Staff and Business Manager in the development of social media content calendars and posting schedules. • Collaborated with graphic designers and videographers to create compelling content for our promotional campaigns. • Maintained and updated the website with featured articles, regular articles, and photos. • Operated as brand ambassador for high-volume organizational events including contact tables, InvolvementExpos, and Career Fairs.

Borrowed Bucks Roadhouse | Apr 2018 - Jul 2018

Security

N/A

Lenda | Jun 2016 - Nov 2016

Sales and Marketing Intern

a successful exit in 2019. Applied knowledge and love of social trends to inform social media strategies and campaigns. Worked cross-collaboratively for sales and loans data entry in Salesforce. Supported the Product Manager with competitive research utilizing tools such as Facebook Ad Library, Moat, and Similiarweb. Assisted the executive team with administrative tasks such as email, mail, billings, and meeting preparation. Supported the entire team by remaining flexible, a team player, and being results-oriented. • Collaborate with the sales team for loan set up via Salesforce. • Supported the Product Manager with competitive research. • Assisted the CEO with administrative tasks such as mail, billings, and meeting preparation. • Worked closely with various departments including the founding team to grow the business. • Researched competition and maintained our competition tracking documents. • Worked on marketing campaigns to increase brand awareness and attract customers. • Monitored digital and social trends, competitive landscape to identify opportunities and present new ideas for digital campaigns and content.

Innovation Hangar | Jul 2016 - Sep 2016

Marketing & Community Coordinator, Contracted

Created and shared compelling content to promote the iHanger and the Flight Deck (Co-working space). Aligned our business objectives with our editorial calendar and social medial strategy. Executed approved campaigns around special events, promotions, and limited-time offers. Measured and reported on web traffic, event audience, and curated SEO improvements to improve site visibility. Engaged with niche communities across the web to promote our events and Flight Deck. Gave feedback to the marketing team on the biggest pain points of the community that can be turned into marketing material. Coordinated with the executive team and the retention team to brainstorm innovative ideas to increase acquisitions and retentions rates of our customers. • Kept in regular communication to ensure the Innovation Hangar is meeting the needs of its community members. • Prepared conference room(s) as per request from community members. • Established, curated, and designed blog content using Canva and Pablo by Buffer. • Gave tours of the space to interested prospects, selling the story of Innovation Hangar, and what it means to be a part of the community. • Collaborated with various departments to publish social media content.

North Dakota State University - Book Store | Sep 2013 - May 2014

Sales Representative

• Fulfilled all retail clerk duties in a high-end sales outlet. Handled customer- service including POS, sales, and inventory management. • Maintained high-level product knowledge. Received 95% positive marks for conveying product features and benefits, as reported in customer surveys. • Built customer loyalty through fostering stronger relationships. Retained average repeat-customer scores 21% higher than other associates.

My Education

Take a look at my formal education

North Dakota State University

Bemidji State University

Bemidji High School

Udacity

Uncollege

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