Driving Data Literacy: Consumer Goods (CPG)

There are all sorts of questions to answer when working in CPG. What time is the best time to sell? What color scheme will catch the customer’s eye? How can shelf placement impact purchase likelihood? What pricing point is the perfect pairing between profit and persuasiveness—if such a level exists at all?

Answering many of these questions has been aided through the use of data. DataCamp is has given many consumer goods organizations (including five of the world’s top 10 by sales) the skills to leverage AI to overcome some of their greatest challenges, including combatting fraud, predicting customer behavior, and evaluating the effectiveness of promotional campaigns.

Read on to find out how companies such as Unilever have benefitted from using DataCamp to upskill their teams and how you can too!