Brand Analysis Using Social Media Data in R

Join us for this live, hands-on training where you will learn how to perform brand analysis from social media data using R. Get introduced to real-life applications of leveraging the power of social media data to generate powerful insights about a brand using R functions. This session will run for three hours, allowing you time to really immerse yourself in the subject, and includes short breaks and opportunities to ask the expert questions throughout the training.

What will I learn?

You will learn how to:

• Compare brand popularity of two competing brands

• Promote brands using popular tweets

• Evaluate brand salience and compare the same for two brands

• Understand brand perception through text mining and visualization

• Understand customer sentiments and feelings using sentiment analysis

• Visualize brand presence on the map

What should I prepare?

You can join the webinar from your web browser following the instructions you receive in your registration email. All required data/resources will be provided in the training.

Who should attend?

This course is open to all DataCamp Premium learners, looking to increase their R skillset and harness the power of social media to derive actionable insights for customer engagement and marketing.

• Introduction to R

Resources

• Slides

• Student Notebook

• Solution Notebook

Vivek Vijayaraghavan

Data Science Coach