Bridging the Communications Gap with Data Literacy


The true business value of data comes from understanding how to answer questions before it’s delivered. Once the data is accessible, what techniques are used to visualize data to help tell a story? This talk will share how data literacy helps business users ask richer and more complex questions with data throughout the organization. The power of governed data democratization, analytics upskilling, and self-service best practices will be shared so anyone can make data-driven decisions. We will also learn how data literacy embedded in corporate culture has improved communication and empowered people throughout the Bloomberg organization.

Key Takeaways:

  • Data literacy and knowing your data helps you build trust with data producers and consumers alike

  • For optimal data storytelling, the right tool for the right job is just as important as the right chart for the right insight

  • Data literacy helps organizations break down analytic silos and upskill anyone to make data-driven decisions

Marc Wintjen

Risk Analytics Architect at Bloomberg

Marc Wintjen is an author, Qlik Luminary and Risk Analytics Architect at Bloomberg with over 20 years of professional experience. An evangelist for data literacy, he’s known as the Data Mensch for helping others make analytically driven decisions. His passion for all things data has evolved from SQL and Data Warehousing to Big Data Analytics and Data Visualizations. In his free time Marc enjoyes spending time with his family and a rather large but quite content cat, Midnight.

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