skill track

Marketing Analytics with R

Gain the R skills you need to make more data-driven marketing decisions. In this track, you’ll learn how to measure customer engagement, perform competitor analysis, and identify untapped networks. Working with real-world data, including Roomba reviews and customer churn metrics, you'll discover how to analyze social media data, extract insights from text data, and gain market basket analysis skills that will help you better understand your customers. You’ll also use statistical models and machine learning to forecast customer lifetime value. Through hands-on activities, you’ll use popular packages such as tidytext, wordcloud, rtweet, topicmodels, and ggplot2 to help you improve your company’s marketing strategy. By the end of the track, you'll be ready to navigate the world of marketing using R.

RClock24 hoursLearn6 Courses

Create Your Free Account

By continuing you accept the Terms of Use and Privacy Policy. You also accept that you are aware that your data will be stored outside of the EU and that you are above the age of 16.

Loved by learners at thousands of companies

Introduction to Text Analysis in R
Analyze text data in R using the tidy framework.
4 hours
Marc Dotson Headshot

Marc Dotson

Assistant Professor of Marketing, BYU Marriott School of Business