As digital transformation continues to pick up steam, organizations are increasingly turning to digital platforms and channels for their marketing. As a result, organizations today have a significant amount of data they can easily analyze to optimize their marketing efforts. Yet, many companies are struggling to generate this value. In the most recently published CMO survey, it was reported that over 50% of organizations cannot show the long-term impact of their marketing quantitatively, despite a 189% increase in marketing budget allocation towards analytics.
In this webinar, we’ll discuss why data skills are the biggest gap towards achieving the marketing analytics revolution marketers aspire to achieve. We’ll also outline 10 data-science use-cases marketers can start adopting today, and how they can become data-driven marketers.
Adel is a Data Science educator, speaker, and Evangelist at DataCamp, where he has released various courses and live training on data analysis, machine learning, and data engineering. Adel is passionate about spreading data skills and data literacy throughout organizations and the intersection of technology and society. He has an MSc in Data Science and Business Analytics. In his free time, you can find him hanging out with his cat Louis.