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Abe Assi

Abe Assi

BI Developer

MRM Supporting General Motors

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Introduction to Power BI

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My Work

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Introduction to Power BI

DataCamp Course Completion

Take a look at all the courses I’ve completed on DataCamp.

My Work Experience

Where I've interned and worked during my career.

MRM | Jan 2022 - Present

Senior Data Analyst

- Lead a team of developers & analysts to develop Power BI & other dashboards by gathering business requirements and implementing data sourcing, pipelining, ingestion, dashboarding development, and UAT/QA. - Develop and optimize SQL scripts for data pulls, ETL, SQL EDA (exploratory data analysis), DQ checks, stored procedures, and building dimensional data models for reports, SQL views, etc. - Working daily with a wide variety of relational and non-relational databases - Generating KPIs and establishing customized dashboards, customizing story, understanding business team requirements, proposing & consulting on requirements, guiding business team on where to find value in their data - Onboarding new BI developers, training them, provisioning access, and creating processes & frameworks for optimal team efficiency.
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Flowstaq | Jun 2019 - Feb 2022

Data Analyst

Among my tasks as a data analytics specialist for Flowstaq's diverse portfolio of clients (with a variety of Fortune 500 clients) include: - Setting up and managing accurate & comprehensive conversion tracking for PPC and other digital channels - Working with backends to manage data flows such as data pipelines (e.g. Airflow, DBT) and relational storage systems like PostgreSQL, Oracle, Hive and more. - Setting up events, validating data, debugging events, data layers, data sources, etc. - Mining data from sources, and reorganizing data (dimensional modeling) for easier and more accurate analysis - Creating and setting up audience segments and audience lists for remarketing, behavior analysis, and reporting - Helping maximize ROAS and minimize CPA for PPC accounts with spends ranging from $25k per month to upwards of $500k per month - Implementing attribution analysis and setting up appropriate attribution models - Creating tag implementation strategies and setting up/maintaining tag management platforms - Creating comprehensive reporting and customized analytics dashboards, as well as automated reporting flows - Centralizing and managing data flows to simplify and create accurate representations of data - Collaborating with programmers, engineers, and other stakeholders to identify opportunities for process improvements and marketing spend optimizations

Upwork | Aug 2013 - Jan 2022

Digital Marketing & Data Analyst

100% Job success score. Exceptional track record on Upwork. Over 10,000+ hours logged. I exceed the expectations of every client I work with and I hope to do the same for you and help your business succeed! --> Visit my Upwork profile link: upwork.com/fl/ibrahamassi TASKS CONDUCTED: - Conducting SEO work, ranking websites top of page, SEO audits, maximizing organic traffic, on-page SEO, structured data (microdata), comprehensive KW research, content development, and backlinking. - Overseeing, managing, and optimizing 20+ PPC accounts that use Google Adwords/Bing (Search, Display, Shopping Feeds, Video ads) - Managing several social media and blog accounts for several local and national SMBs including Facebook, Twitter, Instagram, Google+, Youtube, and more - Website design and development, conversion optimization, landing page design, multi-form, instapage, hubspot, AgileCRM, Saleforce, and so much more. - Implementing proper data analytics workflows, tag implementation, debugging data sources, creating audience lists, implementing conversion tracking, customizing analytics dashboards, automating reports, etc.

IFACTORY | Aug 2021 - Nov 2021

Data Analyst

I lead the (newly established) data analytics team for the below tasks related to our large university + NGO clients: - Generating KPIs and establishing customized dashboards using GDS, Tableau, Power BI, Google Analytics, and Adobe Analytics. - Tag implementation, event tracking, data collection & CRM/Analytics integrations. Tag & event setups using GTM, Tealium, and Adobe DTM setups for large, complex website migration or revamp projects. - Writing SQL queries for report data sources, data validation, stored procedures, ETL, data warehousing tasks (building dimensional models, star schema, snowflake schema) - Split A/B and multivariate testing using Google Optimize, Optimizely, CrazyEgg - Create training and frameworks for teams to follow. Train and onboard new BI team members.

Benzinga | Nov 2019 - Jan 2020

Events Marketing Manager

Reported to: VP of Marketing My position focused on promoting the events aspect of Benzinga’s business (which has many verticals). My tasks included: - Drafting digital strategies for each event. From audience targeting to project task layout and distribution, outlining each task months in advance (Asana, JIRA) - Conducting SEO checks on events websites and resolving issues such as broken structured data, missing meta descriptions, titles, alt text, etc. - Utilizing Hubspot CRM and email workflows to maximize exposure of events and promotions. - Creating graphical and copywriting assets for emails, webpages, popups, banner ads, social media graphics, and more. - Executing partnership reachout and backlink reachouts for max exposure across all relevant channels. - Streamlining reporting using Google Analytics and Tag Manager for conversion & audience tracking. Using Google Data Studio to automate reporting of KPIs. - Creating and implementing PPC strategies and apportioning ad spend for FB Ads, Google Ads, Adroll and more. - Running Level 10 meetings with team members and organizational stakeholders including CEO, Chief Revenue Officer, Chief Tech Officer and other top-level executives. - During my short period there, we we're gathering never-before-achieved record numbers for Benzinga's leading events (team effort - great organization and leadership) - Pulling on levers for a website acquiring 2.5+ million visitors per month - Planned, strategized, managed, monitored, and reported Facebook and Instagram organic marketing campaigns.

International Wholesale | Oct 2016 - Jul 2018

Data Analyst and SEO/PPC Specialist

Lead SEO, and PPC/Adwords Strategist and Data Analytics Specialist Achievements: - Quadrupled traffic from Adwords. Reached record conversions. Cut Adwords spending from $150/day to about $100 max/day (while achieving record results) - Set record revenue streams coming from ecommerce. - Created 5 new social media accounts and manage all 7 social media platforms of the company - Created, planned, and implemented the company’s first Google Dynamic Remarketing campaigns. - Managed & implemented the company’s EDI integration efforts with SPS Commerce - Implemented tag management and data analytics efforts - Created reporting dashboards and automated reporting streams Tasks: - Manage Adwords, Yahoo/Bing Ads, website, website content, backend, online content, online reputation, user accounts, etc. - Use Google Tag Manager and Tealium to create/manage tags, incorporate container snippets, and build data layers for data collection. - Use Google Analytics, Data Studio, Power BI to conduct business intelligence and create reporting dashboards for C-Level Executives - Conduct A/B testing to optimize landing pages, website attractiveness, and user-friendliness. Main tools used are optimizely and crazyegg. - Plan overall digital marketing strategies, create blog & social media content calendars - Analyze and implement SEO rich snippets and structured data markups - Conduct keyword research, and implement SEO tasks such as on-site optimization, backlink projects, h tags, meta data, alt text, etc. - Use Moz open site explorer, pagerank checker, Siteliner, SEMrush for off-site SEO optimization - Manage and implement overall digital marketing strategies for company’s ecommerce platforms - Develop & curate content for for website, social media, and online platforms. - Manage and supervise freelancers and contractors

The American Educational Institute | Oct 2011 - Aug 2015

Online Marketing & Business Developer (Dual Position)

Position: Lead Online Marketing Manager - Increased web exposure for clients - Implemented effective online marketing strategies (e.g. social media strategies, SEO marketing, digital marketing, mass emails, content management, etc.) - Gathered useful market-related data to achieve an organization’s objectives - Created search-engine optimized sales & marketing-oriented content for all my company’s clients through Joomla, Wordpress, and other CMS tools - Managed blogs and social media accounts for numerous clients - Utilized web analytics including Google analytics, Yahoo analytics, and Crazy Egg to monitor website traffic, site visitor behavior (click analysis) search- engine rankings, click-through rates (CTRs), etc. Initial Position: Business Developer (pure marketing) - Tasked with taking several cloud-based software solutions (e.g. school management system) and rebranding them for a mass audience. - Worked with other busienss developers to conduct SWOT analysis, research competition, select target market, and differentiate our solutions. - Worked with programming and development team to add features and modify existing solutions to make them mass marketable, that is, to brand the solutions in such a way where they could be marketed to our target audience.

Quicken Loans | Jan 2010 - Feb 2012

Mortgage Banker - Telemarketing & Sales Position

- Followed client leads interested in refinancing or purchasing homes. - Conducted sales calls to warm leads - Closed sales contracts and performed follow-up customer service cals - Assessed client risk in determining eligibility and type of customized home loans - Consistently outperformed assigned monthly & yearly sales quotas

A1 Valet Inc. | Jan 2002 - May 2009

Assistant General Manager

- Tasked with following and creating prospective leads to expand market share in the valet business. - Prepared and presented highly effective sales pitches to clients such as hotels, restaurants, bars, hospitals, etc. - Was the most successful sales rep in the company and helped the organization grow to become the second-largest valet company in Michigan. - Also responsible for other administrative and HR-related tasks such as preparing weekly schedules for valet employees as well as interviewing and training potential recruits.

Octasolutions Inc. | Mar 2003 - Apr 2006

Sales and Customer Service Representative

- Conducted first-interaction assessment with potential clients and businesses - Assessed client needs and developed framework for process building - Assisted tech team in conducting on-site sales presentations for interested clients. - Negotiated the sales not just for products and services, but also consistently persuaded clients to sign LTSCs (long term service contracts) with our company. - Conducted cross selling and upselling to existing clients - Generated leads for the business. Consistently generated the most effective leads that lead to the highest selling rates in the company - Dealt with customer complaints related to their product(s)/service(s) such as network configuration, point-of-sales systems, security camera systems, computer hardware/software issues, network maintenance contracts, etc.

My Education

Take a look at my formal education

Bachelor of Business Administration - Marketing Major, MarketingUniversity of Michigan-Dearborn | 2018
Associate's degree, Business Administration and Management, GeneralHenry Ford College | 2008
High School Diploma Douha High School | 2002

About Me

Abe Assi

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