Report Directly to Chief Data Officer (CDO) Manage a global high-performing team, including data engineers, data analysts in the fraud, credit risk, enterprise risk, and AML team also data engineers supporting the transformation of data in Jago Digital Apps. My focus includes overseeing the alert management flow, ensuring efficient handling and resolution of data-related issues, managing data insight, managing the end-to-end data transformation for Ops Team, Digital Platform, and Risk, while implementing Large Scale Scrum one of agile methodologies. Gathered business requirements and created Product Requirements Documents (PRDs).Collaborated with data scientist and stakeholders across the organization, including executives, to define product vision and prioritize features Key Achievements: o Enhanced team efficiency and data utilization through automation generating 131 reports across 27 topics for the Ops, Finance and Partnership team. o Achieved a significant time-saving of 40 man-hours weekly by automating AML and Digital app reports o Oversaw the alert management flow, ensuring efficient handling and resolution of data-related issues. [DKatalis is a technology company that specializes in developing scalable digital solutions (like Jago App, AMAAN and PX)]

Reine Des Mers | Jan 2024 - Apr 2024

Digital Transformation Consultant

•Aligned digital projects with Reine des Mers's business goals and objectives, ensuring integration and coherence across all platforms. •Utilize data insights to drive decisions and improve business outcomes •Developed and executed advanced digital marketing strategies and SEO techniques to significantly improve online presence and increase user acquisition. •Suggest the development roadmap of Reine des Mers's integrated digital platforms, focusing on scalability and user engagement.

JD.ID | Jan 2020 - Apr 2022

VP, Head of Data Application

Reporting directly to the Chief Technology Officer (CTO) As the Head of Data, I lead a team of data BI & analytics, data engineers, and technical SEO experts. My main focus is on developing end-to-end data pipelines, scaling data infrastructure, and collaborating with cross-functional teams located in Jakarta, Beijing, and Chengdu. Working closely with software development, project teams, product management, and top management, I deliver actionable insights through unified e-commerce dashboards, customer journey analysis, traffic acquisition, data wrangling, third-party integration, conversion rate optimization, behavioral modeling, and product recommendations.I oversee key areas such as dashboard centers, data governance, analytics, multi-touch attribution, traffic conversion, big data platforms, data security, and integration with external parties. [JD.ID part of JD.com, Inc., also known as Jingdong (Chinese: 京东; pinyin: Jīngdōng), formerly called 360buy, is a Chinese e-commerce company headquartered in Beijing]

Lazada | Jan 2018 - Jan 2020

Senior Regional Business Intelligence and Performance

Reporting directly to the SVP of Operation Collaborated with cross-functional stakeholders to complete end-to-end analysis, build and develop Fulfillment KPIs, and design campaign capacity, cost, and workforce planning for Lazada Fulfillment e-Logistic Indonesia. I have a track record of supporting decision-making through a data capture process and, automating reports, dashboard and producing actionable insights to support or devise new strategies. As a discussion partner, I have assisted various business units in planning, strategizing, and growing Lazada's business by enabling data-driven decision-making. I simplify complex terminologies, producing more understandable insights for internal clients. Key Achievements: o Built and developed Fulfillment KPIs, evaluated performance for Lazada Fulfillment e-Logistic Indonesia, and collaborated with all countries. o Designed campaign capacity, cost, and workforce planning for Lazada Fulfillment e-Logistic Indonesia with a capacity of 1.5 million daily items. o Headed the Campaign Fulfillment Reporting Team for Lazada e-Logistic Indonesia from 2017-2019. o Produced actionable insights that were used to support or devise new strategies for Lazada e-Logistic Fulfillment Centre Indonesia

Viper Solution (Digital Marketing Solution) | Jan 2017 - Jan 2019

Technical Consultant

Client: Buku Komunitas Bambu (book publisher), Ratu Oceania Raya (cruise agency), Magna Furniture (furniture), Travollution (Travel & Car Rent), Vie Catering (Food), TR Talk (Hotel Consultant), DHS (Recruitment), etc

Lazada | Jan 2017 - Jan 2018

Fulfillment Manager , Master Data Coordinator

Worked with large amounts of data, reported directly to the Vice President of Fulfillment, and managed and designed a dashboard report to display an enterprise's current metrics and KPIs. I also participated as a SWAT Team Leader during the Lazada Online Revolution 11.11 and 12.12. My expertise includes capacity planning and scheduling, identifying areas for data quality improvements, and helping to resolve data quality problems. I have collaborated with other functional data owners to ensure functional data integrity across warehouse systems is consistent and meets stated business rules and requirements.

PT Hasnur Jaya Utama (Hasnur Group) | Jan 2014 - Jan 2017

Supply Chain Analyst and Development

N/A

PT Hasnur Jaya Utama (Hasnur Group) | Jan 2013 - Jan 2014

Coal Operational Monitoring, Logistic and Transshipment

Main Job: - Coordination and Supervision : Coordinate, manage and monitor the workings of mining, port and transshipment departments in the organization. -Financial : Prepare and control operational budgets. -Control inventory. Plan effective strategies for the financial well being of the company. - Production : Coordinate and monitor the work of logistic and port departments involved in production, warehousing, and distribution of goods.

PT Surya Teknik Anugerah | Jan 2012 - Jan 2013

Senior Business Development

Reporting Directly to CEO PT. Surya Teknik Anugerah (now Surya Jalur Anugerah) is a full-service mining contractor and engineering services provider specializing in geologically challenging projects. My role involves negotiating partnership deals and identifying new business opportunities, including new markets, partnerships with other businesses, and innovative ways to reach existing markets. I draft commercial project schemes to communicate the company's vision and review off-take and sales agreements for coal, mining, and port loading facilities. Additionally, I develop and negotiate strategies and positions for integrating new ventures with company operations while examining risks and potentials and estimating partners' needs and goals. I close new business deals by coordinating requirements, negotiating contracts, and integrating contract requirements with business operations. Achieved sales goals by 95% for mining services by researching market trends and developing targeted sales strategies while coordinating requirements and negotiating contracts for new business deals, ensuring seamless integration with existing business operations. Client: - PT Insani Bara Perkasa , RAIN Group - PT Bukit Baiduri Energi, Gajah Tunggal Group - PT Trisensa Mineral Utama, Toba Bara Group - PT Alam Jaya Indah - PT Bukit Menjangan Lestari - PT IBB - bauxite mineral

Padang Karunia Group | Jan 2010 - Jan 2012

Senior Operation and Planning Control

Padang Karunia Group (“PK” group) was established in 2002 and belonged to Theodore Permadi Rachmat (Triputra Group) and Garibaldi Thohir (TriNugraha Thohir Group or ‘TNT Group’). PK group has two holding companies: PT Padangbara Sukses Makmur and PT Bumi Alam Sejahtera. Under these two companies, there are numerous subsidiary companies in mining, infrastructure, trading, and contractor companies. My main focus is to ensure that operational costs are within or under budget and to analyze the results in collaboration with the budget, accounting, and finance departments. I closely monitor inventory reports at all sites to ensure smooth operations. Additionally, I confirm that Standard Operating Procedures (SOP) and contracts are followed accurately. • Improved production methods and tooling through cost-benefit analyses, achieving a 40% increase in cost efficiency • Implemented strategic decision-making by providing insightful analysis of operational, workflow, and budgeted figures • Improved cost-saving to 35% by identifying inefficiencies in business processes or systems.

About Me

Strategic Data Leader | Data Solution & Project Expert | Building Features from Zero to Launch | Ex-VP at JD | Head of BI at Lazada

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