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Anas Anbaouy

Anas Anbaouy

Consumer Insights Analyst

BRF Halal Region | Dubai

Technologies

My Portfolio Highlights

My New Course

Data Manipulation with pandas

My New Course

Introduction to Statistics in Python

My New Course

Intermediate Python

My New Course

Data Manipulation with pandas

Consumer Insights Professional | Driving Data-Driven Strategies for Brand Success

My Work

Take a look at my latest work.

project

Exploring NYC Public School Test Result Scores

project

Exploring NYC Public School Test Result Scores

My Certifications

These are the industry credentials that I’ve earned.

Other Certificates

DataCamp Python Data Fundamentals

DataCamp Course Completion

Take a look at all the courses I’ve completed on DataCamp.

Courses

Introduction to Python
Introduction to SQL
Intermediate Python
Intermediate SQL

My Work Experience

Where I've interned and worked during my career.

BRF Halal Region | Aug 2025 - Present

Consumer Insights Analyst

N/A

Ipsos in UAE | May 2023 - Dec 2024

Senior Research Executive

In my role as a Senior Research Executive within IPSOS Dubai's market understanding and strategy team, I am actively cultivating expertise in research project management, consultancy, and business development. This allows me to offer clients in the MENA region the insights necessary for success in a dynamic and competitive market. Key responsibilities: • I conduct strategic shopper and usage and attitudes studies for clients across the MENA region. • I successfully manage the delivery of research projects from proposal to final report. • I design quantitative research tools and methods, manage data collection and analysis, and produce insightful reports that guide business decisions. • Led and contribute to consultancy and research projects, meeting business plan targets and identifying new business opportunities. • Stay up to date with research techniques and new ways of thinking in the sector, contributing fresh perspectives to the team and maintaining a competitive edge in the market. Notable Clients: L’ORÉAL; BEIERSDORF; DYSON; Majid Al Futtaim; JOHNSON & JOHNSON; JDE PEETS; NAOS (Bioderma); SAMSUNG
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Carrefour Morocco | Jul 2021 - Sep 2021

Consumer and Market Insight Manager

During my tenure as a CMI in Carrefour Morocco, I had to manage two teams, a research team, and a monitoring team. The research aspect: The research team we had to carry in house surveys for different store openings, and shopper path, Manage different agencies tasked with strategic studies. The monitoring aspect: Keeping an eye on the market trends, on the share of modern vs traditional trade in Morocco. And ultimately increasing the market share of Carrefour in the market. Notable achievement: Optimizing the satisfaction and NPS survey of the 200+ stores of Carrefour, by automating the analysis with Power BI

OpinionWay MENA | Mar 2019 - Jul 2021

Research Executive

Overall, my time at OpinionWay MENA has honed my skills in research planning, survey development, data analysis, and report writing, allowing me to deliver actionable insights to clients across various industries. My duties included: • Preparing approach notes for diverse types of studies, including the choice of sample breakdown and project timelines. • Developing survey questionnaires and supplying training to field teams on study objectives and survey techniques • Monitoring the fieldwork, ensuring compliance with quotas, and cleaning the database • Conducting statistical analysis to extract relevant insights from the data. • Preparing study reports and presenting results to clients A diverse experience that spans image and satisfaction assessments, competitive intelligence, U&A, product and concept testing, social media research, and political studies. This varied background enables me to navigate and contribute effectively to a broad range of research projects. Notable Clients : L’ORÉAL ; DANONE, VOLSWAGEN ; SKODA ; RENAULT ; AXA ; BAYER

GROUPE DES BOISSONS DU MAROC | Jan 2018 - Feb 2019

Assistant Brand Manager

This was the job in which I got my Master's in Marketing, my thesis was : "The brand image and its influence on the attitude and consumer's behavior". For this study I've: -Studied with focus groups the attributes of image -With SPSS, analyzed the correspondences between the extracted attributes, and attitudes of consumers. -Drawn a communication strategy -Formulated recommandations for the service offers In this internship I've also contributed in many projects, and done many tasks from which: -Developing wine catalogues for Nicolas and a "Vinothèque" -Web content creation for different social media pages of the group -Developing the product portfolio of different advertisements at the point of sale -Prospecting for suppliers of said ads at the point of sale -Working on activations of the different brands -Monthly reporting on sales revenue -Helped with the communication plans for the launch of Pelforth

My Education

Take a look at my formal education

Master in Marketing and Business managementENCG-SETTAT | 2018

About Me

Anas Anbaouy

With over 5 years in marketing and strategy, I possess expertise in understanding consumer behaviour and utilizing data-driven insights for business growth. Specializing in the MENA region.

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