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Syed Atef Alvi

Syed Atef Alvi

Business Analyst

Salesforce | Rogers | Ryerson | York University | Toronto, ON

Technologies

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Introduction to Data Engineering

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My Work

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Introduction to Data Engineering

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Introduction to R (edX 1.1)

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Introduction to R (edX 1.2)

DataCamp Course Completion

Take a look at all the courses I’ve completed on DataCamp.

My Work Experience

Where I've interned and worked during my career.

Salesforce | Oct 2021 - Present

Global Incentive Compensation Senior Analyst

Collaborating closely with the M&A group to identify data requirements, gaps and optimizations, as well as to support cross-functional leadership and provide best practices for change management. • Create an intake process to document all manual processes & scored them based on strategic importance, complexity, LOE and risk to create an active backlog for process optimization and automation. • Revitalized skills matrix of the greater GIC org to quickly identify experts for the projects and build Mentee & Mentor relationships for skills advancement. HR currently using this dataset for multiple use cases. • Created the ETL architecture and provided strategy related to data cleansing, data quality and data consolidation for migration to Snowflake. • Developed Credit Audit Dashboard resulting in a 25% case drop due to proactively identifying issues across Salesforce CRM system, Workday & Xactly before the final pay file run.
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Rogers Communications | Jan 2021 - Oct 2021

Manager - Data Engineer - Data Science & Products

Worked closely with various business units to understand their process bottlenecks, then create automated flows to replace them. Also, ensure curated datasets which follow best practices and data governance standards are used. • Managed 2 squads (HUP & LTV), and delegated work to complete major projects on-time and on- budget in an agile environment. • Addressed the needs of the Data Science models by creating new features to improve Precision & Recall. • Constantly, improving the Customer 360 dataset's performance and adding features to better understand the customer journey. • Re-designed and developed a critical ingestion pipeline to process over 300 TB of data. • Addressed the needs of the Data Science models by creating new features/ attributes to improve Precision and Recall. Developed total discount feature for the next device predictive model which improved the model lift by 6~7% and capture rate by 9~10%

Rogers Communications | Oct 2019 - Jan 2021

Sr. Data Integration Analyst (Tech Lead) - Data Science and Products

Helped identify customer experience and marketing opportunities by interpreting various models and segments with product managers and the marketing team. • Managed the HUP Squad (5 Analysts and Engineers) as Product Owner. • Constantly explored new datasets and worked closely with Data scientists to understand data needs for their models and improved our 360 customer data repository. • Worked with different business units to identify opportunities to inject ML to improve their workflow and help discover new insights. • Created an ETL monitoring dashboard to report and identify data irregularities/missing data files and send out alerts when deviations are identified • Created advanced Segmentation Models using KMean+, kernel PCA & tSNE, etc. • Deployed model and data solutions in a production environment while collaborating with Business stakeholders, Business Owners, and IT.

Rogers Communications | Sep 2018 - Oct 2019

Senior Business Intelligence Analyst

Assisting with enterprise analysis for planning and scoping several inter- related initiatives; helping senior-level business stakeholders make informed decisions about which initiatives to tackle: • Collaborated with power users and IT management teams to streamline business reports and identify all end users • Created automation framework for 200 reports and reduced processing time by 80% • Brainstormed with company’s senior management to establish new methods of increasing sales, decreasing cost of operations and minimizing errors

Rogers Communications | Jul 2016 - Sep 2018

Senior Business Analyst – Sales Compensation

Worked with the strategy and design to create sale commission model. Helped leadership define KPIs which track and align with the company objectives and use them as metrics for compensation: • Develop SSRS reports and configure SSRS subscriptions per specifications provided by internal and external clients and created automated reporting. • Gathered business requirements and converted it into SQL stored procedures for database specific projects and presented program performance to executives and stakeholders. • Prepare reports, Dashboards and related technical documentation with Micro Strategy tools. • Continuous process improvement by questioning status quo and implementing the Eliminate > Simplify > Automate framework. • Integrated multiple logical data models into a single data model and implemented data governance and proper data life cycle management.

Rogers Communications | Jul 2015 - Jul 2016

Digital eCommerce Analyst

Provided knowledge base and business intelligence support to multilevel stakeholder and created synergies across all lines of businesses in e- commerce: • Collaborated transversely between teams to define system specification and business requirements to develop an Omni Channel experience. • Liaising between Business strategy, UX, Design, Editorial/Legal/Translation and Digital Optimization team, to create optimized customer interaction based on A/B Testing for upcoming services; managed knowledge on customer behaviour, browsing pattern and data gathered from SEO tools to support teams. • Consulted with campaign managers on web analytics and ad-hoc analysis gathered from Omniture and recommended performance enhancing solution to increase revenue and market penetration. • Composed User Acceptance Test (UAT) documentation to Quality Assurance (QA) on IT team deliverables.

City of Regina | Aug 2013 - Jul 2015

Revenue Services Analyst

Worked as an interface between the Assessment and Property Taxation Department and Information Services; developed and launch digital tool to streamline workflow: • Forecasted annual risk assessment and budget analysis using qualitative techniques, time series analysis and projection models; additionally, ensured regular maintenances and content updates for the City of Regina Taxation web page. • Collaborated with the IT to develop mobile assessment tool based on agile software development life cycle (SDLC) • Launched mobile assessment tool by consolidating data security, privacy policy, legal, IT and business requirements. • Spearheaded the digitization initiative to replace paper based processes for assessment and re-inspection of property with handle connected mobile devices resulting in overall efficiency, consistence and data accuracy of collected data. • Performed as a Subject Matter Expert (SME) for the digitization system to record and manage property assessment data in training of residential (10+) and commercial (8+) property assessors.

Leader-Post | Sep 2012 - Aug 2013

Digital Product Analyst

Worked with the Advertising, Marketing and Sales to develop and improve digital assets and find new markets based on product trends: • Empowered sales strategies to recruit and manage clients using data driven intelligence on customer behavior gathered from various reports and web analytic tools (comScore, Adobe’s Omniture, Google Analytics and other Mobile Analytic tools) • Identified opportunities to improve on traffic to subsidiary website by creating responsive design, identifying gaps and strategically place Ad units. • Revitalized and increase the cash flow of the website (Taste Regina) by implementing a new business strategy based on a new membership model and regular e-blast/mailer to keep consumers engaged. • Create compelling strategic marketing presentation including surveys and competitor analysis to advice product development team with upcoming new products and potential avenues of interest.

SaskTel | May 2012 - Sep 2012

Performance Analyst

Worked with the Tech division on the EPIC project to create KPIs and Metrics to help forecast, highlight business decisions and streamline workflow. • Created macro enabled Dashboards • Identified opportunities to improve efficiency and performance • Analyzed data for trends and patterns to identify opportunities forecasting. • Measured and reported on key performance indicators using defined criteria. • Suggested creative and innovative ways to improve existing reports. • Generated planning and scheduling deliverables including preparation of schedules, tracking of actual work against schedules, performing variance analysis studies, and updating of operating reports. • Created dashboard for Chief Technology Officers (CTO)

SaskTel | Dec 2011 - May 2012

Knowledge Manager

Worked with the cross-functional team to create a highly effective and efficient knowledgebase for the customer support site. Developed overall strategy to generate traction with the customer base and evolve a technical community. Responsibilities: • Created weekly Keywords search reports to improve the search ability and accessibility of content. • Created Self-Serve User guides resulting in call reduction of 20%-30% on those topics. • Travel Page – Saving $117K in 76 days • Holiday Page – Saving $ 189K in 37 days • Created Outage Alert resulting in $400K cost saving in 4 months • Analyzed data to detect trends and emerging patterns • Created performance reports, establishing KPIs and departmental benchmarks • Created a presentation of site performance and achievements shared with all levels of management • Forecasted overall company savings • Made recommendation to areas of improvement • Analyzed knowledgebase effectiveness by observing its usage and evaluated its impact in terms of the organizational benefits • Created Excel macro to gather and format weekly performance report, reducing time spent by 70%

York University | Feb 2005 - Dec 2011

Computer Technical Support Representative

Responded to End-User problems and concerns over telephone and e-mail. Implemented a reproduction & front line trouble shooting program.

York University | Jan 2006 - Dec 2008

Computer Technician @ Instructional Technology Centre (ITC)

Provided technology and media support services for courses and special events. Delivered and set-up audio-visual and computer equipment in classrooms at the York campus. Installed, repaired, maintained, and upgraded desktop and notebook computers; performed maintenance on printers. Participated in on-site training sessions. Assisting faculty with computer related troubleshooting

York University | Sep 2004 - Jul 2006

Help Desk @ Computing and Network Services (CNS)

Offer technical support for York faculty, students and staff. Provided consultation and assistance to York faculty members who were interested in using technology to support, supplement or enhance their teaching and research activities.

My Education

Take a look at my formal education

Post Grad in Data Analytics, Big Data, and Predictive AnalyticsRyerson University | 2019
Bachelor of Administrative Studies (BAS), Marketing, Minor in Computer ScienceYork University | 2011

About Me

Syed Atef Alvi

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