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Brianna Lytle

Brianna Lytle

Data Analyst

Technologies

My Portfolio Highlights

My New Course

Introduction to SQL

My New Track

Marketing Analytics

My New Course

Introduction to SQL

Data detective, solving mysteries with analytical prowess.

My Work

Take a look at my latest work.

course

Data Manipulation with pandas

course

Understanding Data Engineering

course

Introduction to SQL

course

Data Manipulation with pandas

My Certifications

These are the industry credentials that I’ve earned.

Other Certificates

General Assembly Data Science Immersive

DataCamp Course Completion

Take a look at all the courses I’ve completed on DataCamp.

Courses

Introduction to SQL
Data Manipulation with pandas
Understanding Data Engineering
Introduction to Tableau

My Work Experience

Where I've interned and worked during my career.

Self Employed | Jan 2023 - Present

Data Analyst / Product Analyst

- Automate reporting and identify insights to improve effectiveness across channels and tactics - Analyze dashboards to provide actionable insights- evaluate and define KPIs - Utilize multi-channel attribution to inform marketing spend targets, optimize channel mix, and inform creative - Support research with statistical and quantitative insights - Support knowledge of statistics (Hypothesis testing, regression analysis, causality analysis)
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Ayzenberg Group | Aug 2020 - Dec 2022

Sr. Data Strategist

- Develop strategy for targeting metrics, reporting structures and dashboards to help measure & improve operational performance - Build custom measurement plans, optimize tagging structures, and lead reporting analytics - Identify campaign pain points and areas of opportunity - Lead exploratory analysis to generate solutions and recommendations. - Use Python to build scripts for cleaning data, data visualization, and building web scrapers using BeautifulSoup and Selenium - Perform strategy research on RFPs using analysis tools (RivalIQ, Helixa, Netbase, GWI) and perform competitive analysis using consumer segmentation and social listening monitors. - Optimize dashboard based on analysis needs and data visualization (Sprinklr, Datorama, PowerBI, SQL) - Ensuring insights are following data best practices and are implemented into client strategy

Canvas Worldwide | Feb 2020 - Aug 2020

Data Analyst

- Streamlined optimal workflows and excel automation into reports on Power BI dashboard - Worked collaboratively with internal & external stakeholders (client and creative agency) to plan and produce analytics deliverables - Performed in-depth analysis of Ad-Hoc reports using Python and Jupyter Notebooks - Use marketing research from partners (PlaceIQ, 4C, programmatic teams) to develop insights on strategy - Identified digital trends of strategy across platforms including: FB/IG, Twitter, YouTube, Snapchat, SearchAds360, Amobee

Matador Solutions | Aug 2018 - May 2019

SEO Associate

- Analyzed client-audience interaction and consumer behavior through Google Analytics - Measured SEO strength with MozPro, ahrefs, Spyfu dashboard and optimized accordingly (Domain/Page Authority, Backlinks) - Optimized and designed WordPress sites for best SEO practices using JavaScript & PHP - Ran client rankings, created reports, wrote content, and completed necessary research for clients - SEO Performance Reports included: Anniversary reports, Content Expansion, Backlink Competitor Reports, Competitor Analysis, Based on Rankings, Directory Submission, Existing Content Audits, Comparative Analysis

My Education

Take a look at my formal education

Bachelor in Political TheoryUCLA | 2019

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