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Brionne Downs

Brionne Downs

Data Scientist

AnitaB.org

Technologies

My Portfolio Highlights

My New Course

Machine Learning for Business

My New Course

Machine Learning for Business

Data dreamer, envisioning a world powered by intelligent insights.

My Work

Take a look at my latest work.

course

Intermediate SQL Queries

course

Machine Learning for Business

course

Intermediate SQL

course

Intermediate SQL Queries

DataCamp Course Completion

Take a look at all the courses I’ve completed on DataCamp.

Courses

Introduction to Python
Introduction to SQL
Intermediate SQL
Intermediate Python

My Work Experience

Where I've interned and worked during my career.

AnitaB.org | Oct 2023 - Present

Data Scientist, Marketing Analytics

● Improved YoY marketing performance by building and owning business analytics and data visualization for website, social, podcast, SEM, email and SEO channels ● Utilized data storytelling to provide strategic insight and testing recommendations throughout marketing ● Developed GA4/GTM analytical requirements and testing protocols to ensure performance visibility post-website redesign
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Hydrow, Inc. | Mar 2022 - Mar 2023

Sr. Manager, Analytics

• Led the implementation of DOMO dashboarding for various teams, resulting in an 80% reduction in NET CAC through data-driven optimizations • Utilized SQL and Python to uncover workout behavior patterns and frequency of member lapses, leading to an improved understanding of user engagement • Introduced key data tactics to enhance organic performance visibility of technical and content SEO programs, fueling growth in brand visibility • Collaborated on developing an analytical needs roadmap, effectively scaling insights across marketing teams and enabling efficient prioritization

CPAP.com | Apr 2019 - Mar 2022

Search Engine Marketing Strategy Manager

• Programmed ETLs using various API endpoints to bring marketing ad data into Python and company databases, saving over 30 hours of manual data reporting across departments monthly • Built interlocking and drillable data visualizations in Power BI to measure marketing channel YoY performance in daily, weekly, monthly, quarterly and yearly segments • Synthesized channel performance data to diagnose and rank marketing opportunities and threats, reducing the time to execute optimizations and improving our overall campaign cost per acquisition • Conducted landing page and marketing offer A/B testing through variant landing page development which lead to categorical 15% average conversion rate increases

CPAP.com | Sep 2015 - Apr 2019

Search Engine Marketing and Metrics Manager

• Managed high 6 figure monthly advertising spend, PPC and SEO strategy to ensure revenue and ROI met or exceeded company targets, driving growth for future company initiatives • Developed ranked traffic and revenue expansion plans using valuation techniques to ensure new initiatives were chosen based on potential impact or company benefit • Created internal metrics dashboards to measure performance against goals and help coach team growth in various marketing channels • Led SEO audits and multi team collaboration to understand Google algorithm shifts, site impact and tactical needs which lead to 2 separate SEO recoveries generating 6 figures each

CPAP.com | Apr 2013 - Sep 2015

Senior Digital Marketing Analyst

• Oversaw the day-to-day bidding, targeting, optimization and analysis of Google AdWords, Bing Ads, and AdRoll Remarketing • Gathered channel performance data to contribute insightful analysis which resulted in effective, data-driven recommendations that improved YoY revenue and conversion rate growth for all paid channels • Collaborated with developers improve website experience and with in house creatives to improve ad engagement

Blick Art Materials | Sep 2011 - Apr 2013

Search Engine/Web Analytics Analyst

• Executed SEM activities, including continuous optimization of text ads, display ads and keywords, to drive incremental website and mobile traffic and increase sales conversions • Prepared reporting on all SEM activities to communicate performance to senior management • Initiated multivariate testing to optimize search traffic and sales conversions • Maintained external marketing communications with customers and product vendors

My Education

Take a look at my formal education

Data AnalyticsData Science for All by Correlation One | 2022
Bachelor of Science (B.S.), MarketingGrambling State University | 2009

About Me

Brionne Downs

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