Machine Learning for Business

Understand the fundamentals of Machine Learning and how it's applied in the business world.
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2 Hours15 Videos48 Exercises10,910 Learners
3200 XP

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Course Description

This course will introduce the key elements of machine learning to the business leaders. We will focus on the key insights and base practices how to structure business questions as modeling projects with the machine learning teams. You will understand the different types of models, what kind of business questions they help answer, or what kind of opportunities they can uncover, also learn to identify situations where machine learning should NOT be applied, which is equally important. You will understand the difference between inference and prediction, predicting probability and amounts, and how using unsupervised learning can help build meaningful customer segmentation strategy.

  1. 1

    Machine learning and data use cases

    Machine learning is used in many different industries and fields. It can fundamentally improve the business if applied correctly. This chapter outlines machine learning use cases, job roles and how they fit in the data needs pyramid.
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  2. 2

    Machine learning types

    This chapter overviews different machine learning types. We will look into differences between causal and prediction models, explore supervised and unsupervised learning, and finally understand the sub-types of supervised learning: classification and regression.
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  3. 3

    Business requirements and model design

    This chapter reviews key steps in scoping out business requirements, identifying and sizing machine learning opportunities, assessing the model performance, and identifying any performance risks in the process.
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  4. 4

    Managing machine learning projects

    This chapter will look into the best and worst practices of managing machine learning projects. We will identify most common machine learning mistakes, learn how to manage communication between the business and ML teams and finally address the challenges when deploying machine learning models to production.
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In the following tracks
Data Skills for Business
Hadrien LacroixSara Billen
Karolis Urbonas Headshot

Karolis Urbonas

Head of Machine Learning and Science
Karolis is currently leading a Machine Learning and Science team at Amazon Web Services. He's a data science enthusiast obsessed with machine learning, analytics, neural networks, data cleaning, feature engineering, and every engineering puzzle he can get his hands on.
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