• Managed a high volume of concurrent studies for major media clients across their entire lifecycles - from initial design and questionnaire development through reporting and presentation, coordinating closely with clients and internal teams to ensure seamless execution and alignment with study timelines and scope • Applied methodologies such as audience exploration, ad and sponsorship effectiveness, brand lift studies, and content evaluation - including multi-wave and multi-brand studies • Analyzed, integrated and presented findings to international client teams across European, North American, and South American markets • Made high-impact contributions to data visualization, reporting, and template design across diverse projects, using both quantitative and qualitative insights to elevate storytelling

Pan African Sanctuary Alliance (PASA) | Apr 2020 - Dec 2024

Database Associate

• Remote volunteering position • Work on projects such as updating and filtering donation databases on weekly and monthly basis

KQED | Apr 2022 - Feb 2023

Market Researcher

• Conducted independent, full-cycle research projects, from framing research questions to analyzing data to sharing insights with stakeholders • Employed a variety of research methodologies, including conducting original surveys, surfacing secondary research and analyzing existing audience behavioral data • Analyzed how products/programs and platforms influence audience behavior, and represent the voice of audiences in the product/program development process • Translated data insights into actions and recommendations, including storytelling ability to weave together narrative from multiple sources of data (primary, secondary, etc.)

Trinseo | Dec 2022 - Jan 2023

Market Researcher

Worked on a short-term project under Global Marketing Manager: • Reviewed reports and data to gauge areas of opportunity for the team to sell their products in new markets/categories • Gathered data and reports to review categories and markets

Exponent | Nov 2021 - Apr 2022

Study Facilitator

• Supported data collection and technical setup for large-scale user studies conducted on behalf of Fortune 500 clients • Prepared study materials and led full participant onboarding, including obtaining informed consent and guiding participants through experimental protocols • Managed data collection and troubleshooting, serving as the primary point of contact for participants throughout the research process

Ipsos | May 2018 - Sep 2021

Freelance Researcher

• Projects included loyalty studies, brand awareness, reputation and perception, customer/user satisfaction; potential and present users' profiles, attitudes, habits and needs; services branding, such as brand names evaluation, and advertising post-testing • Wrote comments on research findings, conclusions, summaries, and recommendations for quantitative reports • Designed surveys and checked question logic before online survey implementation • Created report templates for quantitative reports from scratch • Integrated qualitative and quantitative reports and writing conclusions and recommendations • Clients included telecommunications companies, international bank branches, financial systems service companies, Tax Administration for Ministry of Finance of The Republic of Serbia. Clients also included companies from other countries of Eastern and Central Europe – Montenegro and Hungary. • Worked on strict deadlines, coordination and close cooperation with research managers

Laboratory for Research of Individual Differences (LIRA) | Feb 2015 - Jan 2021

Graduate Researcher

• Defended PhD thesis on emotional processes in "dark traits", psychopathy and sadism • As PhD student and member of Laboratory for Research of Individual Differences, I participate(d) in domestic and international collaboration projects • My personal page on the lab's website: https://lira.f.bg.ac.rs/en/tara-bulut-en/

BGV Logik | Nov 2012 - Jun 2019

Undergraduate Program Preparations Teacher

Prepared students for the entrance exam at Department of Psychology with a high success rate: 25% of all admitted students in generation 2018. It allowed me to constantly polish my presentation skills and enabled me to stay updated on theory of psychological science.

International Baccalaureate | Sep 2016 - Jun 2018

DP Psychology Teacher, Counselor

Lectured psychology in a 2 year international educational program*, covering qualitative and quantitative methodology, cognitive, biological and sociocultural levels of analysis. By collaborating with different types of people, both as a lecturer and a counselor, I worked on two important skills: • learning how to present information to different groups of individuals (from teenagers to adults), • more importantly, how “to put myself in shoes” of people who are different than me in various ways. As psychologists, we are taught that individual differences are present in many psychological features (intelligence, personality, emotional responsiveness, etc.), but you don’t really get that until you closely work with people and try to help them solve a problem in the real world. This experience helped me build exactly what every psychologist and researcher needs: empathic skills • The International Baccalaureate Diploma Programme (IBDP) is a two-year educational program taught in over 140 countries, providing an internationally accepted qualification for entry into higher education and is recognized by universities worldwide.

University of Belgrade | Oct 2008 - Oct 2016

Research Assistant

Member of Laboratory for Experimental Psychology, Faculty of Philosophy • Coordinated student work-groups, tutored them throughout the entire research process • Gave lectures on specific topics, particularly on psychology of human attractiveness • Conducted psychological testing, online research, experiments, data entry and data analysis This experience helped me develop strong presentation and lecturing skills

Ipsos | Aug 2015 - Aug 2016

Researcher

market. Designed surveys, tested questionnaires and wrote full reports. Detailed findings included purchaser profiles, brand usage and perception, loyalty and retention, awareness, brand Image and affinity, and purchase intention. Maintained active communication with clients, as well as operations teams. I also participated in side projects, such as user research in gaming industry.

ManpowerGroup | Dec 2014 - Apr 2015

HR Business Consultant - Trainee

I was actively involved in recruitment and selection, having a number of independent projects. The process involved candidate sourcing, pre-selection, candidate assessment, competency based interviews, presentation of short listed candidates. This required constant and tight communication with clients and candidates, thorough search of internal databases, headhunting via social networks and external sources.

Deep Dive DOO | Nov 2013 - Mar 2014

Research Assistant Intern

Wrote quantitative reports, including data visualization, comments, executive summaries, and key take-aways. Attended focus groups as assistant moderator.

Technological Development | Apr 2013 - Jun 2013

TALIS - OECD Teaching and Learning International Survey

Entered data for the Teaching and Learning International Survey.

International Aid Network | Jan 2010 - Feb 2010

Field Survey Interviewer

Collected data in the field and did data entry for the project "Perception of knowledge, attitudes and behaviours of health professionals related to HIV in 2010", during which I visited several public health institutions and instructed medical staff on taking the survey.

University of Belgrade and Ministry of Education, Science and

N/A

My Education

Take a look at my formal education

Doctor of Philosophy (PhD), PsychologyUniversity of Belgrade | 2020

Course Observing Primate Behaviour, Behavioral EcologyUtrecht University | 2016

Master's degree, PsychologyUniversity of Belgrade | 2013

Bachelor's degree, PsychologyUniversity of Belgrade | 2012

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