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Claretta Brancatelli

Claretta Brancatelli

Data Product Owner

Adevinta ex eBay

Technologies

My Portfolio Highlights

My New Course

Introduction to Python

My New Course

Introduction to Python

Data scientist, turning data chaos into organized knowledge.

My Work

Take a look at my latest work.

course

Data Manipulation in SQL

course

Generative AI Concepts

course

Introduction to Python

course

Data Manipulation in SQL

DataCamp Course Completion

Take a look at all the courses I’ve completed on DataCamp.

Courses

Introduction to Python
Introduction to SQL
Intermediate SQL
Data Manipulation in SQL

My Work Experience

Where I've interned and worked during my career.

Adevinta | Oct 2022 - Present

Global Commercial Analytics Team Lead

Driven data extraction, standardization, and onboarding of data sources for Global Reporting, to reduce time-to-insights Scaled data availability across multiple markets Increased data democratization and accessibility across markets Implemented automated structured insights for Board level executives, enabling deep understanding of performance drivers Driven the adoption of the global reporting platform through influencing and showcasing solutions Developed and customized data solutions for local and global teams Lead a small data team focused on advertising performance Managed Executive stakeholders and Vendors relationship Identified and socialized Key Performance Metrics to track and monitor Coordinated and fostered close cooperation of engineering teams, data warehouse teams, business stakeholders, and external vendors, through Agile methodologies and routines
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Adevinta | Mar 2021 - Oct 2022

Senior Analyst Global Advertising

Delivered analytics and data products aimed at enriching BI insights and Executive reporting on financials performance Provided structured Business Insight on KPIs performance Provided data visualization catered to stakeholders needs Managed Relationship with Executive Stakeholders Presented insights to business stakeholders with a clear, engaging, and practical approach Focused on translating extensive data sets into actionable insights Crunched, mapped, cleaned advertising data sets

eBay | Feb 2019 - Mar 2021

eBAY BNL Advertising Pricing Optimization & Analytics

Optimized cross-platform advertising revenues Analyzed, sized, scoped growth opportunities within a testing framework Identified drivers behind business performance Delivered data automation in reporting Designed dashboard for performance monitoring Focused on identifying, sizing, and testing revenue growth opportunities

Spil Games | Feb 2015 - Feb 2019

Advertising pricing manager

Owned the delivery of prebid.js across multiple countries (automated bidding technology) Coordinated dev resources through Kanban/Agile Managed business and executive stakeholders Provided Technical support to business teams Manage relationships with tech vendors QA & Troubleshooting inventory issues

Edizioni Esav | Apr 2013 - Nov 2014

Digital Advertising Manager

Managed advertising/media/newsletter campaigns Analyzed & optimized campaigns performance Communicated with clients to cater to their goals Coordinated marketing tools to support the international sales force

My Education

Take a look at my formal education

Master of Science (M.Sc.), Mass and multimedia communicationUniversità degli Studi di Torino | 2010
Journalism and Publishing Bachelor Degree, Communication and Information Sciences, Communication ...Università degli Studi di Messina | 2006

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