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Rafael Matos

Rafael Matos

BI Analyst



My Portfolio Highlights

My New Track

SQL Fundamentals

My New Course

Introduction to R

Analytical virtuoso, transforming data noise into harmonious insights.

My Work

Take a look at my latest work.


Understanding Data Science


Introduction to Power BI


Introduction to R

DataCamp Course Completion

Take a look at all the courses I’ve completed on DataCamp.

My Work Experience

Where I've interned and worked during my career.

Banco Next | Jul 2019 - Present

Business Intelligence Analyst

Business's performance evaluation and competitive market research. Data extraction and analysis for insight generation. Strategic planning and optimization of marketing channels. Development of dashboards, reports, KPIs and presentations on behalf of the customer.
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Performa Web: Agência Digital Full Service | Nov 2018 - Jul 2019

Digital Marketing Analyst

Data analysis and creation of new strategies for digital campaigns of the largest travel operator in Brazil and Latin America, working to reach monthly ROAS (Return on Advertising Spend) goals previously established. Direct participation in the decision making of the main tools and division of the monthly investment, understanding the peaks of seasonal dates to keep improving results, always in direct contact with the client. Focus on Google Analytics 360, Excel, SEM tools (Google, Bing and Yahoo), Data Studio and Power BI.

Agência M3 - Resultado para seu E-Commerce | Jul 2018 - Nov 2018

Media Analyst

Development of strategies for conversion into sales and technological solutions for e-commerce focusing on medium-sized companies in the retail sector in Rio de Janeiro and Brazil. Focus on Facebook Ads, Google Analytics, Criteo, RTB House and Google Ads.

AuPairWorld | Jun 2017 - Jun 2018

Cultural Exchange Program

Aiming to expand my cultural diversity and my knowledge in German language, I participated in a cultural exchange program in Munich, Germany.

Performa Web: Agência Digital Full Service | Aug 2016 - Apr 2017

Marketing Analyst

Digital media management, optimizations and daily insights to improve performance. Budget tracking and analysis of results aiming at reaching the ROI defined for large customers in the fashion and retail segments.

Cognizant | Jan 2016 - Aug 2016

Bilingual Attendant - Google AdWords Specialist

Campaign development, metrics tracking and creation of marketing strategies for different segments based on the business idea and intended ROI. Direct support to platform advertisers and advertising agencies, solving doubts and helping in the improvement of their performance. Focus on results and contact with other Google platforms (Analytics, Express, Shopping, among others).

Cadmus Soluções em TI | May 2014 - Mar 2015

Support Technician Jr. II

Assistance and technical support for the maintenance of operating systems and management softwares, monitoring logistical and financial system of a big national company, in addition to providing presential and remote support working with monitoring applications.

My Education

Take a look at my formal education

Pós-graduação Lato Sensu - Especialização, Big Data Processing and AnalyticsUniversidade Presbiteriana Mackenzie | 2022
Entrepreneurship and Digital Transformation, EmpreendedorismoHochschule München | 2021
BI - Intelligence success for organizations, Business IntelligencePontifícia Universidade Católica de São Paulo | 2019
Creating Dashboards for BI, Business IntelligenceFIAP | 2019
German Course, German StudiesVolkshochschule München | 2018

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