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Dima Guseynov

Dima Guseynov

senior data analyst

Nuwber | Poland

Technologies

My Portfolio Highlights

My New Course

Introduction to Python

My New Workbook

Data Manipulation with pandas

My New Workbook

Analyzing unicorn company data

Data storyteller, crafting compelling narratives through the language of numbers.

My Work

Take a look at my latest work.

DataLab

Analyzing unicorn company data

course

Introduction to Python

DataLab

Data Manipulation with pandas

DataCamp Course Completion

Take a look at all the courses I’ve completed on DataCamp.

My Work Experience

Where I've interned and worked during my career.

Nuwber | Nov 2020 - Present

Senior Data Analyst

N/A

EPAM Systems | Mar 2020 - Nov 2020

Middle Data Analyst

N/A

Altoros | May 2019 - Jun 2020

Data Analyst

BI analytics - Creating a data warehouse in BigQuery - Automation of cost downloading in Google Analytics (more than 12 sources of advertising) - Automation of cost downloading in BigQuery - Automate data uploading from CRM to BigQuery - Combining data from advertising campaigns and CRM for analysis - End-to-end analytics - Create dashboards in Google Data Studio for the purpose of departments with data from BigQuery - Creation of a unified tracking system for advertising campaigns (created UTM Builder to improve the quality of tracking and minimize the human factor when marking campaigns) - Quality control of filling CRM and tracking advertising campaigns - Improving the functionality of sites to transfer the necessary data to CRM Web analytics: - Site page layout: 4 domains, blog, landing pages (over 30) - Post-analysis of landing pages and recommendations - Post-analysis of the effectiveness of advertising channels - Ability to work with segments and custom reports - Experience with Custom Channels, Custom dimensions and metrics - Setting up event tracking, setting goals - Cross-domain tracking Digital marketing manager - product promotion management (Machine Learning, Artificial Intelligence services) - evaluation of the effectiveness of advertising channels, creatives - development of new landing pages, banners - search for new channels and reserves to increase the effectiveness of the advertising budget Technologies and services: - SQL - JS - Google Data Studio - Google Analytics - Google Tag Manager - Big Query - Optimize - Owox BI - Jira - Hubspot - Hotjar - Sugar CRM - Odoo - Yandex Metrika - Facebook Analytics
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Wargaming | Feb 2018 - May 2019

Digital Marketing Manager

Ad campaigns online tracking: - Flow planning and setting up online tracking of advertising campaigns - Training employees to use the tracking system - Advice on online tracking of advertising campaigns and landing pages - Testing tracking Landing pages - Order new landing pages - Formation of development requirements and compliance monitoring - Preparation of a project to create a Landing pages repository CRO - Launch a new business process to start conversion optimization as a separate service in the company. - Analysis of the effectiveness of existing landing pages to find opportunities for the growth of conversion optimization (Google Analytics, internal analytics service, billing system) - Hypothesis generation for split test and matching of test with representatives of products - The choice of measured indicators and tools for the test - Preparation and launch of split tests - Summing up the results - Reporting Web analytics - Post-analysis of advertising campaigns - Formation of the base best performance landing pages Project management - Testing and launching a new game service - Interaction with the service development team and the promotion team - Conducting experiments to assess the feasibility of the mass launch of the service

ActiveCloud | Mar 2017 - Jan 2018

Digital Marketing Manager

Digital-marketer Achievements: - improved index CAC (Customer Acquisition Cost) - accounting system the channel effectiveness - successful launched of the project with Google - developed new sites Responsibilities: - Advertising: Google Adwords, Yandex Direct, Facebook for Business etc, MyTarget, Vkontakte adv.. - Create and manage audience in Facebook for Business etc.  - Create landing pages in Tilda - Mediaplanning - The marketing strategy of the company - Planning and management of the marketing budget - Optimize existing advertising campaigns - Email-marketing (creating layout, segmentation of emails list, setting analytical tools) - Administration sites - Control of SEO-contractors - Finding and testing new traffic channels, promotion tools and analytics - Web-analytics: Universal Analytics and Yandex Metrica, Facebook Analytics, Google Tag Manager (GTM), data in the Billing system and CRM

Activeleasing Group of Companies | Jun 2013 - Mar 2017

Digital Marketing Manager

Achievements: - grew up traffic by 12 times - increased number of appeals to the company by 25 times (in some months more than 30 times) - 8-fold return on investment from the online channel - successful launched a separate project: sale of inefficient traffic to partners - successful projects for the generation of leads Responsibilities: - Generation of leads - Web-analytics: Universal Analytics and Yandex Metrica, Google Tag Manager (GTM), data in Bitrix 1S - Advertising: Google Adwords, Yandex Direct, Facebook for Business etc, MyTarget - Mediaplanning - Copywriting - The marketing strategy of the company - Planning and management of a marketing budget - Optimize existing advertising campaigns - Email-marketing (creating html layout, segmentation of emails list, setting analytical tools, efficiency mark) - Communication with contractors - Administration sites and Enterprise Portal - Usability sites - Analysis of the effectiveness of the contact points in online - Control of contractors towards search engine optimization - Finding and testing new traffic channels, promotion tools and analytics - Create landing pages in Tilda and Lpgenerator (concept, layout, design, technical configuration, analytics, A / B testing) - Development of a corporate site - Prepare and launch separate projects - Competitive analysis - Configure and collect audience remarketing

Mobile Leasing Company | Jun 2012 - Jun 2013

The Head of the marketing group

Responsibilities: - Google Analytics - Yandex Metrika - Google Adwords, Yandex Direct - Banner Ads - SMM - Administration sites - Usability sites - Mediaplanning - Email-marketing - Competitive analysis - Analysis and forecasting of demand - Product and price politics - Planning and management of a marketing budget - Positioning of the brand.

My Education

Take a look at my formal education

Upper-Intermediate, EnglishStreamline | 2021
Google Analytics 4 CXL | 2021
Google Analytics 4 (GA4) Essential Training, GA4Linkedin learning | 2021
MySQL Essential Training, MySQLLinkedin learning | 2020
Faculty of International Economic Relations and Marketing, marketer- economistInternational University of Labor and Social Relations | 2011

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