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昕揚 施

昕揚 施

Certified

Business Analyst

PChome

Technologies

My Portfolio Highlights

My New Project

Analyzing Students' Mental Health

My New Course

Introduction to SQL

My New Project

Analyzing Students' Mental Health

Data wizard, conjuring insights from the depths of complex datasets.

My Work

Take a look at my latest work.

course

Introduction to Power BI

course

Introduction to SQL

course

Intermediate Python

course

Introduction to Power BI

My Certifications

These are the industry credentials that I’ve earned.

Data Analyst Associate

Data Analyst Associate

DataCamp Course Completion

Take a look at all the courses I’ve completed on DataCamp.

Courses

Introduction to SQL
Introduction to Power BI
Intermediate SQL
Intermediate Python

My Work Experience

Where I've interned and worked during my career.

PChome Online Inc.

Membership Marketing, Assistant Manager

responsible for devising and implementing strategies to enhance user engagement and drive sales through personalized marketing initiatives. -RFM Analysis: Conduct RFM analysis to segment users based on their value and tailor personalized marketing campaigns. Target high-value customers effectively, increasing their engagement and lifetime value. -Potential Buyer Project: Collaborated with the business analytics team to identify characteristics of potential buyers through models analyzing user behavior (e.g., browsing patterns). Provided incentives to users with purchase probabilities within a certain range, tailored based on different price sensitivities. This project resulted in a 10+% increase in conversion rates for the experimental group compared to the control group. -Callback for Lost Users: Monitored user activity and browsing patterns to identify inactive users. Implemented incentive-based strategies to re- engage these users, achieving a reactivation rate exceeding 1% compared to the control group. For users who did not respond after multiple callback attempts, we found that increasing the level of incentives also helped improve reactivation rates. -New User Campaign: Plan and execute registration and first purchase campaigns, including welcome gifts and first purchase discounts, to boost new user registrations and conversion rates. Successfully achieved over 5,000 new registrations and a first purchase rate exceeding 75% on our 24 Member Day.
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Shopee

Cross Border Business Analyst

Sales Analysis: Tracked key indices, including Sales (ADO/GMV) and Traffic (View/Impression/Click). Identified trendy products within categories and analyze business data to identify opportunities and deliver insights and strategic recommendations. Set monthly goals (overall/category/shop) to maintain overall order growth momentum and forecasted orders based on historical data. Consumer Survey: Participated in designing a consumer research study based on the AARRR (Acquisition, Activation, Retention, Referral, Revenue) framework to assess Shopee users' awareness of cross-border shopping. Identified reasons for choosing or not choosing cross-border shopping, and compiled these findings into a comprehensive report. Seller Business Research: Conducted research exploring the declining sales of cross-border phone case sellers. Highlighted cost and pricing problems and discovered that branded cases performed significantly better than generic ones during new iPhone releases. This insight led to growth strategies and initiatives for cross-border phone case sales.

台灣大哥大 Taiwan Mobile

Channel Strategy Business Analyst

-Store Operations: Visualized customer profiles and trading data for stores to support key decisions, conduct business area analysis. Evaluated cities suitable for prioritizing the development of different types of brand stores based on market surveys. -Retail Sales Plan: Successfully increased the iPhone insurance sales rate in retail stores from 50% to 60%, and raised the proportion of users prepaying for two years of insurance from 7% to 20%.

益普索

Market Research Internship

5+ reports in Health care team including – Pharmaceutical report charting (Epilepsy, HIV, Diabetes) – Statistical Analysis(JIT menthol product), Questionnaire Design(Glaucoma) – Participate in telephone interviews, questionnaire design and focus group

My Education

Take a look at my formal education

Master's degree, Business Administration國立政治大學 | 2020
Bachelor's degree, Economics國立成功大學 | 2017

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